"In the future, there is no need to burn money to make a big model, you should burn your brain to do applications", a few days ago, He Junjie, senior vice president of Baidu Group and general manager of Baidu Mobile Ecosystem Business Group, asserted in an interview with the media that in the era of large models, the key to competition is not how many large models are made, but how many AI native applications are made.
On August 31, Baidu Wenxin opened up to society, and a series of Baidu's AI native applications were also launched lightning-fast and scored good results: Baidu Wenxin answered 33.42 million questions from users on the first day, and "Wenxin Yiyan App" quickly topped the Apple Store free app list, with more than one million users on the first day; On the first day of Wenxin's opening, more than 300 million Baidu search needs were solved by the generative intelligent engine, and the number of Baidu search "AI partners" visited exceeded 4 million on the same day; Baidu Wenku's "AI to do PPT" and other document creation functions exceeded 2 million experiences. This is only 100 days after He Junjie publicly stated at the Baidu Vientiane Conference in May that he would "use AI native thinking to reconstruct Baidu's mobile ecosystem".
In the big model melee since this year, Baidu is one of the few companies that has forward-looking judgment in the development of large models. But for this "veteran Internet company" that has experienced the PC era and the mobile Internet era, making a rapid transformation in the era of large models is comparable to an elephant turn. So, how does Baidu do it?
He Junjie stressed that this time is not integration, not access, but redo, reconstruction, "reconstruction is not afraid of making mistakes, keep trying, but also firmly invest, full sprint."
With Baidu's determination to reconstruct the mobile ecosystem and the intensity of change, the outbreak of Wenxin Yiyan App is also inevitable. This is a new native application created by AI native thinking, breaking the boundaries of language communication, and only by interacting with it, it can provide a variety of effective suggestions and assist in handling large and small transactions. He Junjie said: "As an AI assistant available to everyone, Wen Xin Yiyan App will become a personalized and customized personal AI for everyone. ”
The reconstruction of Baidu's mobile ecosystem is not only "pushing the new", but also reconstructing every mature business line, starting from Baidu's "origin" search business. "Search is the most important stop for reconstruction", He Junjie pointed out, the newly reconstructed Baidu search has broken the boundaries of the original search and comprehensively improved the search capabilities, forms, services and content. This means that users can directly talk to Baidu search "AI partners", which can not only understand the questions, but also help users mark the key points in the answers, provide authoritative sources, make pictures or create copy according to user intentions, and truly open the era of generative intelligent search.
According to He Junjie, Baidu is fully "horse racing" in recent years, and each business line has a phased "military order", all competing to see who can be the first to run the "dark horse".
Baidu Wenku is the "dark horse" that took the lead in killing the siege this time. The reconstructed Baidu Library subverts the original creation mode, allowing the creation to start from a simple "demand instruction", and telling it the requirement instruction with "moving the mouth", which can help you quickly generate PPT, articles, work summaries, etc. within 30 seconds, and easily realize intelligent "document creation".
Wenxin's APP, new search and new library are just the tip of the iceberg of Baidu's mobile ecological reconstruction. He Junjie revealed that the reconstruction of the mobile ecosystem is a two-arrow simultaneous launch, with the B side and the C side being reconstructed at the same time. It is reported that in addition to the above C-end products, AI native thinking will also change all B-side products, services and workflows. Baidu's content ecosystem will take the six major pieces of AI creation and intelligent creation assistant as the starting point to create "intelligent auxiliary creation and operation tools" to subvert the experience of content creation and monetization for all creators. The business ecosystem will reconstruct the business ecology through generative AI marketing products such as Lite, Motordrive, and Commercial BOT, subvert the experience of advertisers in ad production and delivery, improve advertising efficiency, and give the entire industry a huge opportunity to "reduce costs and increase efficiency".
He Junjie also emphasized that the One more thing of Baidu's mobile ecosystem reconstruction is an open plug-in ecosystem, "Baidu mobile products are gradually opening up the AI plug-in ecosystem, empowering developers to develop their own AI plug-ins." He said that Baidu invites application developers from all parties to participate in the construction of plug-ins for large models and Baidu mobile products, which provides Wen Xin's ability to connect the whole world in real time, and also lowers the threshold for developers to share the dividends of the big model era and creates a leafy tropical rainforest ecology.
It is understood that at this year's Baidu World Conference, the reconstruction of Baidu's mobile ecosystem will usher in new progress.