In recent years, short video platforms have risen rapidly and become a favorite entertainment method for netizens. At the same time, many Internet celebrity anchors have attracted a large number of fans with their unique talent and influence in the field of short videos, forming a huge business empire. However, since the beginning of this year, many million-level and tens of millions of fan Internet celebrity anchors, including "Er Donkey" (48 million fans), "Xiucai", "Boss Cai" and "Beibei", have been banned (banned, indefinitely reclaimed live broadcast permissions) by mainstream short video platforms, and the way to good "money" has been blocked, which is regrettable. This article will delve into the reasons why these first-line influencers "overturned" and the reasons why short video platforms banned them, while analyzing the content forms of their live broadcasts and videos, and adding several reasons why several anchors may be banned and the consequences and challenges that banned influencers may face.
First, the reason why the Internet celebrity "rolls over"
Violation of platform regulations: Some Internet celebrities violate the relevant regulations of the platform during the live broadcast, such as hanging WeChat QR codes, mobile phone numbers, QQ numbers, etc. in the live broadcast room, or publicizing other platforms in the live broadcast room, etc., these behaviors may be detected by the platform and judged to be violations.
Posting illegal content: Some internet celebrities publish illegal content in live broadcasts or short videos, such as content involving vulgarity, pornography, violence, etc., which violate national laws and regulations and social order and good customs, and may be punished by relevant departments.
Infringement of others' rights and interests: Some internet celebrities use other people's portraits, names, voices and other personal information without their consent in live broadcasts or short videos, or disclose other people's private information, which infringes the legitimate rights and interests of others and may lead to infringement disputes.
Inappropriate words and deeds: Some Internet celebrities use inappropriate words in live broadcasts or short videos, and have bad remarks such as abuse, slander, and discrimination, which may trigger bad imitation and endanger the healthy growth of adolescents.
2. Reasons for banning short video platforms
Maintain platform order: As network service providers, short video platforms have the responsibility to maintain platform order and protect the legitimate rights and interests of users. For online celebrity anchors who violate the platform's regulations, the platform has the right to take corresponding management measures.
Protect the healthy growth of teenagers: The users of short video platforms are mainly teenagers, and the platform has the responsibility to protect their healthy growth. For online celebrity anchors with inappropriate words and deeds and involving bad content, the platform has the right to take corresponding management measures.
Compliance operations: As Internet enterprises, short video platforms shall abide by national laws and regulations and operate in accordance with laws and regulations. For online celebrity anchors who violate laws and regulations, the platform has the right to take corresponding management measures.
3. The content form of the live broadcast and video of the banned Internet celebrity
Xiucai: Xiucai mainly focuses on talent performances and personal singing, and shows his musical talent and stage expression in the live broadcast. His performance style is unique and deeply loved by netizens.
Boss Cai: Boss Cai mainly focuses on car evaluation and driving skills sharing, and introduces the performance, driving skills and evaluation results of various cars to the audience in the video. His results are objective and unbiased, and he is trusted by car enthusiasts and industry insiders.
Two Donkeys: Erdonkey mainly uses funny videos and life entertainment, in which exaggerated expressions and humorous language bring joy to the audience. His videos are unique and entertaining.
Beibei: Beibei is a PK streamer known for his exaggerated live broadcast style and provocative and quarrel-like live content. In live broadcasts, he often engages in heated arguments with opponents in a debate-like format to capture viewers' attention and engagement. His live style and content format is somewhat similar to a television debate show.
4. Possible consequences and challenges faced by banned Internet celebrity anchors
Financial losses: After being banned, influencer streamers' live streaming and short video revenues may be significantly reduced, and they may even lose all their financial resources, which will have a huge impact on their lives and work.
Loss of followers: After being banned, influencer streamers may lose followers over time because their content can no longer be viewed or shared. This can lead to their reduced influence in the industry and make it difficult to recover.
Psychological pressure: Being banned may bring great psychological pressure to online celebrity anchors, who may feel lost, angry, helpless and other negative emotions. This can affect their daily life and career development.
Legal disputes: If an influencer's violation involves legal issues, they may face legal trouble or even be held criminally liable.
Reemployment problem: After being banned, online celebrity anchors may face the problem of reemployment. Since their fame and influence have diminished, they may need to reorient their careers and build their reputation and influence from scratch.
To sum up, the ban of illegal Internet celebrity accounts by short video platforms not only conforms to national laws and regulations and social order and good customs, but also helps maintain the order of the platform and the healthy growth of teenagers. As an Internet celebrity anchor, you should consciously abide by laws, regulations and social ethics, establish a good image, and cherish your reputation and wealth. As a short video platform, it should strengthen management, improve systems, effectively protect the legitimate rights and interests of users, and promote the healthy development of the industry. At the same time, we should also pay attention to the live broadcast and video content forms of banned influencers, understand their talents and knowledge reserves, so as to have a more comprehensive understanding of the characteristics and influence of these influencers.