On September 1, the 99th International Consumer Electronics Show (IFA 2023) opened in Berlin. Hisense Vision unveiled the world's first 8K laser TV, C1 Pro 4K three-color laser projection, new ULED X series products, art TV, smart window and other innovative products, presenting top multi-scene display solutions to global consumers.
The world's first 8K laser TV revolutionizes the giant screen viewing experience
At the IFA exhibition, laser display products, as the "new business card" of China's display technology, are a major focus. The world's first 8K laser TV 120LX, 200-inch laser fusion large screen, three-color laser projection for the whole family.
The world's first 8K laser TV 120LX achieves the industry's highest color gamut of 110% BT.2020 with the blessing of a new generation of LPU digital laser engine, and the color expression is 2-3 times higher than that of traditional TV, presenting unparalleled full details and pure color; a full Harman Kardon multi-channel custom sound system converts the flat sound field of traditional TV into a 3D sound field, with a 120-inch giant screen, creating a cinema-level immersive experience.
The 200-inch laser fusion large screen and C1 Pro 4K three-color laser projection live interpretation of the infinite possibilities of super audiovisual enjoyment and multi-scene mobile entertainment viewing.
With differentiated advantages such as ultra-high color gamut, large-screen immersion, and healthy eye protection, laser TVs are sold in the global high-end market. Data show that Hisense laser TV's overseas sales compound annual growth rate since 2019 has reached 144%. Especially in the German market, Hisense laser TV sales increased by 179% year-on-year in the first half of this year on the basis of the three-digit year-on-year growth that has been achieved for two consecutive years.
The 8K AI image quality chip interprets the strongest MiniLED lineup
In the LCD display exhibition area, Hisense exhibited China's first fully self-developed 8K AI picture quality chip - Xinxin X perception chip, which has super learning ability to enable deep learning and image quality processing according to the user's visual center of gravity, and reaches the industry's highest level in terms of sharpness, contrast, color, and smooth motion that are the most sensitive to human eye perception, and high-precision color adjustment has reached the level of professional-grade monitors.
The Hisense TV UX exhibited at the scene is equipped with this chip, which enhances the brightness, contrast and layering of the TV picture to the extreme. No matter how the viewing environment, content, or scene changes, viewers get more detailed light and shadow control and the best visual experience. Strong product strength has enabled UX to be recognized by many authoritative institutions at home and abroad, and has continuously won the CES2023 Innovation Award, the 2023 German iF Design Award, and was rated as "color TV category phenomenal product" by GfK.
Starting from the needs of people in the scene, driving the innovation of display products is the product concept shared by Hisense with global consumers at this IFA exhibition. Starting from the user's living room and creating good picture quality that blends into the environment, Hisense TV has put forward more stringent requirements for itself while achieving the world's second leap. Hisense has achieved the creation of the strongest MiniLED picture quality through the integration and innovation of core display technologies such as Hi-Light optical system, letter core, and obsidian screen, which has won the vote of high-end consumers. According to the latest Hisense Vision 2023 half-year report, in the first half of this year, Hisense Vision ULED and ULED X smart display terminal sales increased by 74% year-on-year, and sales increased by 73% year-on-year.
Hisense Art TV made its world premiere, leading the future home aesthetics
For a long time, traditional television has made continuous breakthroughs in technology, but it is not innovative enough in appearance, and it is difficult to meet the more personalized needs of contemporary young people for artists. In response to the display needs of living artists, Hisense brought the art TV 55R7K this year.
In front of Van Gogh's famous painting wall, Hisense Art TV made its world debut, perfectly integrated into the world's masterpieces, attracting exhibitors to check in and take souvenirs. As a new product created by Hisense focusing on the trend of home appliances, Hisense 55R7K comes with top technology and top appearance, which is not only an artistic ornament in the home, but also a decompression artifact for emotional healing.
The original painting display of the paper screen makes the picture color of Hisense 55R7K more faithful to the art painting, and the warm leather, skin-like fabric and the free design of standing and sitting create an elegant style of "one screen and one painting". The unique interactive digital art brings the emotional spa atmosphere screen and the emotional rhythm music field, allowing the home owner to stroll in the artistic aesthetics.
In addition, this art TV is also equipped with many hardcore technology elements such as ambient light perception, ULED super picture quality, cinema-grade wide color gamut, surround space stereo, etc., whether watching movies or games, you can easily get a cinema-level audiovisual experience.
Source: Guangming Web