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The market competition is intense, and developers are doing their best to sell sales, which is really jaw-dropping. Recently, a remarkable news has attracted widespread attention: "The man sold 450,000 grams of gold from the purchase of a house."
This staggering deal has sparked a lot of speculation and interpretation about how developers can stimulate sales.
The news originated from a "post-80s" owner in Lin'an, Hangzhou, named Xiaohui, who attracted widespread attention on the Internet with an unusual move. After Xiaohui completed the purchase of the house, he did not hesitate to sell the 1,000 grams of gold he obtained, and finally exchanged it for up to 452,000 yuan.
And this remarkable transaction reflects a unique sales strategy, that is, "buy a house and give gold". There has been speculation about whether this is a clever way to discount home prices.
Speculation shows that the Huafa Hui Tianfu project in Hangzhou's Lin'an District may be behind this "buy a house and give gold" activity. At the beginning of the year, the project boldly tried to launch this unusual promotion, giving away 700 to 1,050 grams of gold depending on the size of the purchase area, worth up to 31 to 470,000 yuan, which is actually equivalent to 20% off the house price.
However, the Huafa Huitianfu project party denied it in the reporter's investigation, saying that they were still in the state of selling the property and did not understand the "buying a house and giving gold bars" incident on the Internet.
Just as this phenomenon is not an isolated case, in this year's "618" shopping carnival, Shanghai's Cuihu Waterfront, Wenzhou's Tianyue Mingzhu and other real estate projects have also launched "buy a house and give away gold bars" promotions, which makes people wonder, why are developers so desperate to stimulate sales?
Li Yujia, chief researcher of Guangdong Housing Policy Research Center, conducted an in-depth analysis of this. He pointed out that although "buying a house and giving gold" sounds quite tempting, its essence is a disguised means of price reduction. For those developers facing the pressure of decentralization, price reduction is an effective way to ease the tension of the capital chain. However, the reality is that once the price reduction exceeds the specified range, the developer will have to re-file it, which will undoubtedly consume time and effort.
To avoid this, developers have opted for a "buy a house and give away gold" strategy, which can both arouse the interest of buyers and bypass the cumbersome filing process.
However, Li Yujia also reminded us that the operation of the market is multifaceted, and price signals are the key to this. He believes that consumers should treat this price reduction strategy rationally, understand their own housing needs, and not be confused by the immediate offers. He emphasized that market competition and supply and demand are the main factors that determine prices, and price reduction, as a means, is only a part of the operation of the market, not an absolute truth.
Comprehensive observation, developers have tried their best to stimulate sales. Although "buying a house and giving gold" may be a compelling way, the market mechanism and consumer psychology behind it are also worth considering. In the big matter of buying a house, rational judgment and wise decision-making are the real king.
In short, the market is unpredictable, and developers' promotional methods are becoming more and more diverse. But whether it is "buying a house and giving away gold" or other strategies, buyers should keep a cool head, not be fooled by superficial offers, and consider their home buying needs from a long-term perspective.