Content Guide:
2023 China Real Estate Industry Fine Decoration and Home Improvement Ecology White Paper - 126 pages
The three-year epidemic has brought not only the transformation and upgrading of the industry, but also the cognitive subversion of market location, and 2023 ushered in the most drastic transformation and transformation of the entire Chinese real estate and home ecology
The real estate dividend is gradually disappearing, the incremental stock pattern has changed, the tourism market has restarted, hotels have ushered in new development opportunities, the competition for home market traffic is becoming fierce, and home improvement has become the first channel to compete for the entrance...
Real estate has entered a new cycle. With the decline of financial attributes of hunting real estate, the improvement of residential attributes, and the transformation of housing supply and demand, the real estate industry has ushered in a new development cycle. In recent years, under the general tone of "housing instead of speculation", various localities have implemented policies according to the city, supported rigid and modified housing demand, multi-subject supply, multi-channel guarantee, and rent-purchase housing system has also been continuously established in practice, the "market + guarantee" dual-track real estate development path is clearer, China's real estate market has gradually transitioned from high-speed development to stable and healthy development, and constantly built a long-term real estate mechanism. Hardcover has formed a new pattern, to the new housing market sales are not affected, the scale of the fine decoration market has been in a state of continuous decline in the past two years, without the help of the incremental market, the sense of succession will become the new normal in the stock market competition. The rise and fall of the ranking, the entry and exit of brands, the fine decoration market continues to form a new competitive pattern, no user companies will withdraw lightly, but more companies are taking precautions. The focus is from the fine decoration market to hotels, commercial offices, pension and other fields.
Home improvement ushered in a new beginning. Benefiting from the huge new and stock housing market in China's real estate market, the scale of the home improvement market has maintained a continuous and stable growth trend. As the Z generation, which is dominated by the post-00s crowd, has become the main consumer force in the market, the one-stop assembly service with the strongest integration and the highest degree of resource integration has emerged in the market, and consumers have been praised by consumers, and the whole assembly has gradually become the general trend. With the continuous rise of the scale of decoration, it will drive the large-scale expansion of decoration enterprises, the integration and development of the industrial chain, and the transformation of home decoration retail, of course, the development of the whole equipment is not done at once, the essence is to test the ability of insurance installation enterprises to integrate the supply chain.
Throughout the past two years, all walks of life, including real estate, fine decoration, home improvement, etc., the market has changed more frequently and the magnitude is more intense. It is difficult for the development of enterprises to meet such rapid changes, and adjust at any time with the market. From the perspective of enterprises, it is more necessary to use some macro and more comprehensive information and data to understand industry changes, market dynamics and competition patterns, so as to adjust the development direction of enterprises in a timely manner and make a more reasonable layout to cope with the uncertain market.
For this reason, the Home Big Data Division of Oviyun.com Real Estate wrote the "Hardcover Breakthrough, Ready to Go 2023 China Real Estate Fine Decoration and Home Decoration Ecological White Paper", studying the latest real estate industry policies and judging its development trend. The mechanism is new changes in the fine decoration market in the water year, and new market opportunities are tapped. Discuss the scale of the home improvement market, interpret the inevitability of the development of the whole decoration, and analyze the business model of the decoration enterprise and the changes in consumer demand. We hope that through our observations, data, research and judgment, we can provide a window for industry colleagues to understand the industry and market.
At the same time, I also hope to provide you with a candlelight in the foggy market to better see the future road!
