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Title: Behind the Soaring Millions: The Changing Property Market, the Psychological Game Between Landlords and Buyers
Lead:
The real estate market is unpredictable, Nanjing has increased prices by one million overnight, Hangzhou policies have been relaxed, and the property market has undercurrents. Behind this series of events is the psychological game between landlords and buyers. The once-glorious property market is now mired in a price rise and fall controversy, and everything seems to involve a delicate relationship between policy, demand and expectations. In this complex context, the host may be temporary, because buyers are more focused on the future.
Let's walk into this story together and uncover the hidden secrets behind it.
Overnight, prices turned upside down
As if overnight, the price of second-hand houses in Nanjing rose like a spring breeze. Inadvertently, landlords have adjusted their prices, with the highest increase reaching one million yuan. What exactly makes them so bold? The answer has long been revealed, and a series of policy actions introduced by the top have become the driving force behind it. From the support of the National Development and Reform Commission to the statement of the Ministry of Housing and Urban-Rural Development, to the sharp rise in real estate stocks, the frequent holding of high-level meetings has injected confidence into the real estate market. However, not all second-hand homes have seen the same increase, with the subtle difference being the story behind each home.
Nanjing's second-hand housing market has been in decline, with prices and transaction volumes falling for several months, making people worried about the future of the property market. In this context, the landlords' price increase strategy seems to have a universality: if you rise, I will rise, if it does not rise, it is a loss, whether it is just demand or luxury housing, it will rise together. However, the situation behind it is not so simple.
Nuances: luxury homes and just-needed price increase logic
Specifically, the price adjustment logic of different types of second-hand houses is different. Take Vanke Jinyu Tixiang Community as an example, this old community built in 2008 has undergone price adjustments again and again, and a set of 70-square-meter apartment types has increased by 1 million yuan in just one week.
The suite mainly appeals to Nanjing's younger generation, who want to make the city their home. The other 310-square-meter villa is aimed at local high-net-worth people and wealthy buyers. This discrepancy reveals the strife in the current housing market: the courage to raise prices and the reality of price increases.
However, the overall performance of Nanjing's property market was not satisfactory. From the decline in new housing transactions to the decline in second-hand housing transactions, Nanjing's property market is falling into a trough. According to the data, in July 2023, the transaction volume of new homes fell by 37.6% month-on-month, while second-hand housing transactions fell by nearly 20%. After the pandemic, many homebuyers are facing the challenges of mortgage repayment pressure, uncertainty about the outlook of the property market, and residential pressure.
They are no longer in a hurry to buy a house, but more concerned about the trend of house prices and future development.
Hangzhou's policy relaxation and property market struggled
Nanjing is not the only city with an unpredictable property market; Hangzhou is experiencing similar twists and turns. Hangzhou recently announced the abolition of the quota limit for urban points, which has attracted attention from the market. However, while the policy is relaxed, the transaction volume of Hangzhou's property market continues to decline. From different perspectives, the real estate market seems to be caught in a strange circle, and the policy relaxation has not quickly stimulated transaction activity.
The performance of Hangzhou's property market is also full of contradictions. Although it has huge potential and attractiveness to buy a house, the actual transaction volume is declining.
In order to attract buyers, real estate developers have introduced various promotional policies, but buyers are more concerned about the overall market trend and there is uncertainty about the future trend. They would rather wait and see than blindly enter the market.
Conclusion: The future is full of challenges and opportunities
The rise and fall of the property market is like the change of weather, and predicting its future trend is full of challenges. The property markets in Nanjing and Hangzhou, with overnight price increases and policy relaxations, are telling us about the uncertainty and complexity of the property market. In this context, the psychological game between landlords and buyers will become more intense. However, the property market has developed
Exhibition is a complex process, which is affected by multiple factors such as policy, economic and social factors, and cannot be simply predicted.
However, behind all this, one thing is clear: the housing market is constantly alternating booms and busts, and investors and home buyers need to look at the market rationally and make informed decisions.
Different types of buyers have different considerations and needs when facing fluctuations in the property market. Buyers who just need to improve have always been an important group in the property market, and they are facing problems such as mortgage repayment pressure and uncertain prospects in the property market. However, their needs are real, and their children's education and quality of living are their primary goals. In contrast, wealthy buyers focus more on investment value and asset allocation. Whether they are just in need or wealthy buyers, they are thinking about the question: will the value of the property continue to increase after purchase?
The changes in the property market in Nanjing and Hangzhou may only be a microcosm of the overall changes in the property market. The property market in each city is a unique ecosystem, which is affected by factors such as regional economy, policy environment, and population movement. For landlords, adjusting rates is a trade-off that requires a balance between market expectations and policy orientation. For buyers, the decision to buy a home needs to consider short-term and long-term benefits, and it is necessary to choose between market risks and investment opportunities.
The property market is like a floating wave, ever-changing. However, as investors and home buyers, we should not only focus on superficial fluctuations, but also pay attention to the underlying factors behind them.
Policy, economy, and market expectations will all affect the future trend of the property market, and the psychological game between landlords and buyers will become more and more prominent in this process.
To sum up, booms and busts in the housing market are a norm, and investors and home buyers need to be rational and make informed decisions in the face of volatility. Whether it is the price increase tide in Nanjing or the policy relaxation in Hangzhou, it is only a fragment of the changes in the property market, and behind it is a more complex reality. Let us all hope that the future property market can better balance supply and demand, and bring more opportunities and challenges to everyone.
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