The new youth are people who respect the past, open up the future, and become people who have the ability and willingness to contribute their own strength to society.
Gao Yixuan
General Manager of Beijing Investment Development Co., Ltd
He graduated from Chinese Man University Business School with a bachelor's degree in land resources management and a master's degree from Portland State University. He used to be the project manager of the preliminary department of China Yintai Investment Co., Ltd., the deputy general representative of the American Planning Association in China, the senior manager, general manager and vice president of the investment department of Beijing Investment Development Co., Ltd., and is currently the general manager of Beijing Investment Development Co., Ltd.
From waiting to be interviewed to sitting in the position of president to interview others, Gao Yixuan took only 12 years. This is also a short time for the real estate industry to grow from a junior employee to a president.
As the president of Beijing Investment Development Co., Ltd. (hereinafter referred to as "Beijing Investment Development"), 42-year-old "young marshal" Gao Yixuan sits at his desk in Beijing's Guomao Yintai Center, depicting a "brave new world above the subway station": towering residences, skyscrapers, CBD business districts, shopping malls and even large parks on top of the roaring subway, people from north and south can "go to heaven and earth" and enjoy the bustling world above the subway.
This is the property development model based on rail transit, often referred to as "subway superstructure", in Beijing twenty years ago, the local subway line 1 crossed the city of Beijing, people can hardly imagine that high-rise residential buildings will stand on the subway, and now, when you open the Beijing subway crisscrossing map, such a "subway superstructure" is blooming everywhere.
Beijing Investment Development is the first company in China to try to "build a house on the rail transit vehicle base", and Gao Yixuan naturally became the "first person to eat crabs".
01
The youth who walked out of Jiuxian Bridge
Gao Yixuan is a native of Beijing, grew up in Jiuxianqiao, surrounded by 738, 774, 798 and many other electronic factories, because the factory gathers college students from all over the country, Gao Yixuan began to contact the culture of all over the world since he was a child.
Coincidentally, Gao Yixuan was born in 1981, the year that the Beijing subway was officially put into operation. It can be said that Gao Yixuan's personal growth and the development of the Beijing subway are at the same time, which also makes Gao Yixuan and the subway form the initial fate.
At the age of 22, Gao Yixuan had just graduated from the business school of Chinese Minmin University majoring in land resources management, and came to Portland State University in the United States to study for a master's degree in urban and regional planning, where Gao Yixuan formed a "second fate" with rail transit.
"When I was studying urban and regional planning, I was first introduced to the concept of TOD (transit-oriented development), which was already widely used in the United States at that time, and 'subway superstructure' was still an unfamiliar word in China." Gao Yixuan recalled: "I thought that 'building a house on the subway station' was very creative and very impressive. ”
This study abroad experience not only left a deep impression on Gao Yixuan, but also laid the foundation for his later career.
After graduating with a master's degree, like most international students, Gao Yixuan was faced with the choice of staying in the United States and returning to China. After a short work experience in the United States, Gao Yixuan strengthened his determination to return to China - "I feel more and more clearly the pulse of the times in China."
"Our industry has developed relatively mature in the United States, you can clearly see your career path and end, be a professional position 'screw', and the country has just started, everything is full of unknowns, which stimulates my desire to explore and curiosity." After choosing to return to China, Gao Yixuan officially chose to join Yintai Holdings Co., Ltd. in 2007.
Gao Yixuan's first job was as a project manager, which was a job that "really started to get grounded". "When I first came to the company, I was very confused and didn't know what I could do, at that time, I was often arranged to go to the project field research, I remember it was 2008, I came to the inspection project in Dujiangyan, Sichuan Province alone, heavy rain, long journey, mud stained my clothes I didn't know it, I took such mud spots to visit the mansion." Gao Yixuan recalled this experience with a smile, "After returning to the company, I wrote a 10,000-word research report based on the research", and it was this report that made the company's management notice this fledgling young man.
In 2009, when Yintai Holdings Co., Ltd. was allowed to issue shares privately, Beijing Infrastructure Investment Co., Ltd. held 29.81% of the company's equity and became the largest shareholder of the company, and the company's name was changed from "Yintai Holdings Co., Ltd." to "Beijing Investment Yintai Co., Ltd." (hereinafter referred to as "Beijing Investment Yintai").
At the same time, Beijing Investment Yintai also established the corporate strategy of integrated development of rail vehicle bases, which was unique at the time, and established the company's vision of becoming "Asian rail property expert".
Beijing Investment Development is the first company in China to try to "build a house on the rail transit vehicle base", and Gao Yixuan naturally became the "first person to eat crabs". Photo by Beijing News reporter Li Muyi
Based on the early stage of his emergence, Gao Yixuan was promoted to vice president of Beijing Investment Yintai, responsible for investment and land acquisition. "I didn't expect that my idea when I studied abroad came true, and I really became a pathfinder for the integrated development of domestic rail vehicle bases." Gao Yixuan was excited.
02
"Be the first to eat crabs"
"The first person to eat a crab is very impressive, who dares to eat it if it is not a warrior?" Being the "first person to eat crabs" written by Lu Xun is not an easy task.
Beijing Investment Development Tangu
After establishing the direction of integrated development of rail vehicle bases, Gao Yixuan was full of enthusiasm and took the lead in winning the land of Guogongzhuang Depot of Metro Line 9 in Fengtai District, Beijing, and introduced Vanke cooperation to name it Xihuafu, which also became the first project based on the integrated development of rail vehicle bases in Beijing Investment Yintai.
Since it is the "first" project, there are few precedents in the entire industry, how to develop over the subway? How to achieve technological breakthroughs such as vibration and noise reduction? How to ensure quality and safety? All these questions lingered in the minds of Gao Yixuan's team.
Gao Yixuan introduced: "The biggest challenge in the construction of the subway is the 'structural conditions reserved for development below', including the placement of a stone, because the bottom is empty during construction, which is converted and supported by the column, and the position of the column head must be accurately placed during construction, which requires very strict and accurate calculation." In addition, it is technically necessary to focus on breaking through 'vibration reduction and noise reduction' to isolate the vibration and noise of the subway. ”
Under the personal operation of Gao Yixuan, Xihuafu, as the first integrated development project of rail vehicle base in China, took the lead in introducing TOD mode and independently developed technology patents to reduce vibration and noise, which was recognized by the market. From the first opening in November 2013 to 2016, all the residential parts of Xihuafu were sold out, achieving a signed amount of 7 billion yuan, and won the monthly sales champion of ordinary residential in Beijing and Fengtai District for many times.
Xihua House made Gao Yixuan famous in battle, and this person who dared to eat crabs also gained a place in the capital.
03
Motto: "The only essence is the only one"
Gao Yixuan's motto is "The Only Essence is the Only One", and these four words still hang in his daily office.
"There are many people who dare to say it, but very few people who do it seriously." Gao Yixuan said that he believes in the concept of "the only essence is the only one", and can "focus on one thing and do it well".
Beijing Investment Development Xihuafu real picture
Schematic diagram of the effect of the Beijing Investment Development Beixi District project
After the success of the Xihuafu project in Beijing, Gao Yixuan gradually expanded its "professional advantages" and once again built two integrated development projects of rail vehicle bases, during which Beijing Investment Yintai was also renamed Beijing Investment Development in 2016.
Known as "Beijing's first covered garden", Park Yuefu is located in the Pingxifu depot of Metro Line 8, with a total construction area of 600,000 square meters and 50,000 square meters of covered gardens; Another Kunyufu, located in the parking lot of Wulu on Metro Line 10, is by far the "most expensive subway project" in Beijing, and it also proves that high-end residential projects can be made on the subway depot.
Beijing Investment Development Park Yuefu real picture
Based on Beijing's successful experience, Gao Yixuan wants to "make business bigger", so he carefully calculated an account: "According to the current development speed of the mainland metro process, it is expected that the market size of the rail vehicle base that can be developed in the mainland will reach 4 trillion yuan in the future, which is a new blue ocean." In order to accelerate the nationwide expansion, Gao Yixuan continuously optimized its technology to form a standardized production line, and successfully shortened the initial 19-month development cycle to 7.8 months.
"Big business may be a net, and we are a needle." Gao Yixuan likened it to the patience and professionalism of "sharpening a sword in ten years".
In the work summary of 2018, Gao Yixuan also wrote "facing every day's work with an unemployment mentality" into the work summary report. Gao Yixuan said: "I feel more and more that time flies by quickly, and the more things I have to do, I am more and more in awe, regard every day of my current work as the last day, cherish the present, and do everything with a broken cauldron." ”
04
"Specialty students" strive to become aggregators
On the basis of "special students", Gao Yixuan strives to become an aggregator, from "one" to "all things", so that "subway cover" becomes a "new ideal country".
To this end, Gao Yixuan creatively put forward the concept of "TOD Smart Ecosystem": "This is a magical idea, assuming that the subway is a big Rubik's cube, which will be combined to create various life formats and lifestyles to meet the life ideas of all kinds of people." ”
Gao Yixuan said that in the future, he hopes to introduce a number of industries in the subway superstructure, including pension, education, retail, entertainment, office, home, hotel, technology and so on. "This is a big Rubik's cube that can conjure up a colorful lifestyle."
"Taking the Park Yuefu project as an example, it is located next to the Pingxifu Metro on Line 8, near the world of 'code farmers', gathering creative young people, then the 'circle' we want to create is to target the lifestyle of young people, positioning in 'fashion, trend, technology', the introduction of new retail in the commercial circle, the introduction of Bigejia, and the more fashionable feeling." Gao Yixuan said: "To this end, we have raised customer research to an unprecedented height, established a department dedicated to customer research, and conducted research on 15,000 customers who have already delivered their houses to study their needs. ”
To this end, Gao Yixuan went out of the office more often to establish a "circle of friends". At present, the partners of Beijing Investment Development include Tsinghua University, Alibaba, Yintai Retail, Hyattine Hotels, Ucommune, Lianjia, etc.
From waiting to be interviewed to sitting in the position of president to interview others, Gao Yixuan took only 12 years. This is also a short time for the real estate industry to grow from a junior employee to a president. Photo by Beijing News reporter Li Muyi
Everyone is willing to make friends with "special students", and Gao Yixuan's "circle of friends" is getting wider and wider.
05
"I used to sleep only 2 hours a day"
"What kind of young people will win your favor among the interviewers?" Gao Yixuan pondered this question carefully: "What I value more is their self-driving ability, intellectual curiosity and desire to explore, and I hope that this creative ability can be based on respecting tradition, inheriting culture, and then creating the future." ”
"In addition to being innovative, what attracts my attention more is the young people who can keep their feet on the ground." Gao Yixuan recounted that he was once impressed by a college student who was interning, precisely because the intern often ran to the construction site and was "tanned".
Looking back on his journey, Gao Yixuan will recall the setbacks he has experienced, and it was overcoming such setbacks that allowed him to be promoted to president. "One year, the company was not doing well, the expansion strategy was blocked, there were problems with the M&A project, and I was under a lot of pressure." Gao Yixuan said: "At that time, I only slept an average of 2-3 hours a day, constantly met with the acquirer, constantly negotiated, and constantly encountered failures. ”
"One is faith and the other is a healthy body, both of which can help you get out of trouble." Gao Yixuan concluded.
Nowadays, Gao Yixuan, who has experienced hundreds of battles, is no longer so "apprehensive", "In the past, in professional positions, you only paid attention to the local content that needed to be paid attention to in your position, such as when I was in charge of acquiring land, I only considered taking a good piece of land, but now, when you realize that you are the final decision-maker of the company, you will have global thinking and a stronger sense of responsibility."
"Don't be pessimistic in times of trouble, not overjoyed in good times, that's what the position of president taught me to do." Gao Yixuan said.
Article source: "External Exchange" WeChat public account
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Beijing Investment Development Gao Yixuan: Exploring the Way and Leading the Way Rail Property "Brave New World"