More than 30 years ago, FAW Audi opened the door to introduce the world's leading automotive technology and experience to China, and opened up a new joint venture and cooperation path with the joint efforts of China and Germany. More than 30 years later, FAW Audi, which has just launched the Audi Q3 Sportback, is taking technology as the foundation and innovation as the strategy, implementing the highest level of cooperation on behalf of China and Germany, and promoting the continuous upgrading of China's automotive industry.
On August 26 this year, FAW Audi sponsored the "X Art Museum Triennial 2023", which was grandly opened at Langyuan Art Museum in Beijing. This year's exhibition brings together more than 30 masterpieces by 19 artists, including many outstanding female artists who have brought wonderful artistic expressions. This time, FAW Audi and X Art Museum jointly presented a "Ms.Audi Avant-garde Art Carnival" for women in the new era with the theme of "seeing your true self and love" through the life aesthetic art from the perspective of women in the new era.
Ms.Audi insists on using art to express women and fully release women's talents and power. At this carnival, many new generation female artists and outstanding women from various industries gathered here to express their understanding and resonance with Ms.Audi's true spirit in different ways. Among them, Hu Yinping, representative of the new generation of female installation artists, and Zhao Jianying, a female entrepreneur and art collector and founder of Ying Space, shared their art installation works and the Oriental Women's New Life Aesthetics Art Salon to encourage women to realize their true love of life and lead more female users to perceive their inner world.
Ms. Audi collaborated with Hu Yinping, a representative of the new generation of female installation artists, to release an innovative art installation with the theme of "An Ideal Garden for an Engineering Woman". The work revolves around the newly launched Audi for artistic co-creation, through the female perspective and daily life elements, visually and conceptually integrating reality and ideals, depicting the ideal life scene of women in the new era. All the set displays on site use weaving techniques that better represent the image of women to reflect the diverse roles and social values of women in society.
Entering the exhibition hall, you can see a "her" ideal life scene intertwined by reality and ideals, greeted by the ordinary flowers, pets, chairs, etc. in life, female characters in a comfortable environment arranged by flowers and plants, and the new Audi parked in her "back garden", constituting a very happy scene of life. The hanging rocket outlines the identity of engineering girls, presenting a sense of contrast between ideal and reality, and conveying women's delicate emotions and powerful inner strength.
In the "Oriental Women's New Life Aesthetics Art Salon", female artist representatives and the audience deeply discussed the multiple identities and multiple values of women in art, life and work in the new era, and encouraged women to continuously improve themselves in the diversified life journey, and draw their own ideal life as Ms. Audi expected.
Hu Yinping, a representative of the new generation of female installation artists and co-creator of Ms.Audi, shared the story behind the classic art brand "Hu Xiaofang" and the female values carried by the brand, she said: "I can deeply feel that women must endure countless choices and challenges to create their ideal life, which requires courage, encouragement and audience. I always believe that in the process of realizing my artistic career, the most precious thing is the true self and the heart that never gives up. ”
Zhao Jianying, a female entrepreneur and art collector and founder of Ying Space, shared her attitude towards women's entrepreneurship and her own story. Zhao Jianying said: "Entrepreneurship is a genderless movement, every woman can tear off the label, pursue her ideal life, transcend gender boundaries, and create her own world with inner strength and wisdom. I hope that each of us can empower ourselves from the heart as Ms.Audi delivered, showing an independent, confident, calm and consistent demeanor. "That's exactly what Ms. What Audi has been doing is encouraging women to take the initiative to embrace change, take control of their lives, and live their ideals.
New Audi: Beauty and strength coexist, opening up infinite possibilities in life
In the X Art Museum, the new Audi exists as a special art installation, bringing the audience a more artistic visual and perceptual journey with its unique design effect. The new Audi is aimed at outstanding young women, who show the image of a powerful elite who "deserves better" in social life, and they maintain a positive, youthful mentality and enterprising mind. And this is exactly what the new Audi can meet.
The dynamic and stylish exterior shape of the new Audi brings a more brilliant external image presentation to female users. In contrast, the new Audi offers comfortable seating and storage space, from commuting to daily shopping to camping with family and friends. Whether she is a designer with a unique aesthetic, a white-collar worker in a foreign company that values style, or a young mother who is passionate about life, the new Audi can be their perfect companion.
"At the forefront of the times, Audi has always been committed to creating an unprecedented luxury travel experience for users." Some industry insiders said, "Now, the Audi Q3 Sportback is officially launched, and the top luxury model Horch Founder's Edition and the top sports model S8L form a new Audi A8L family, with the most stable triangle pattern hand in hand, will surely bring consumers a more desirable new luxury travel experience, create a more outstanding enterprising journey."