Before his tragic death in 2020, according to Forbes, his net worth reached $600 million, Bryant was one of the highest-paid athletes in NBA history, with a total career income of about $323.3 million before his death, the second highest player in NBA history, and he is now sixth on this list, topped by LeBron James. That's just a fraction of his income, as it doesn't include his countless endorsements over the years, let alone his investments outside of basketball
As a former league card, major brands are lining up to provide him with endorsement contracts, including industry giants such as Nutella, Sprite, Spalding, Call of Duty, Upper Deck and McDonald's, in 2020 Kobe also reached endorsement agreements with Turkish Airlines and Lenovo, of course, the largest of which is from the Nike brand, according to Fortune magazine, Bryant earns about $20 million a year in endorsements, but when Bryant faced sexual assault allegations in 2003, it had a great impact on his market prospects, so much so that brands such as McDonald's and Ferrero immediately decided to cancel their contracts with Bryant
Even after Bryant proved his innocence in court, Bryant could not restore his highest value, and in the end, Bryant had some investments outside of basketball, such as his own stake in sports website The Players' Tribune and energy drink BodyArmor, Bryant bought a 10% stake in BodyArmor energy drinks for $6 million in 2014, and four years later, the company was acquired by Coca-Cola, and the value of Bryant's stake skyrocketed to $200 million. His investment alone is estimated to bring in $20 million a year, and as one of the most influential figures in basketball history, Bryant's ability to manage wealth is also a learning goal for most players