Michelle Ice City has become the top of the brand, and any "wind and grass" can attract the attention of netizens.
Michelle Ice City enters the fried skewers
Recently, after Michelle Ice City made cartoons with the brand IP "Snow King" as the protagonist, "joined" postal and other series of marketing behaviors, it was revealed by a blogger that the flagship store of Michelle Ice City near Tongzhou Wanda in Beijing has a new fried skewer with prices ranging from 3-20 yuan.
The price is inconvenient, and the slogan is also approachable and concise: "Honey snow fried skewers, delicious and not expensive".
As soon as the news of the fried skewers in Michelle Ice City came out, it immediately triggered heated discussions among netizens, and then the topic of "Honey Snow Ice City is out of fried skewers" rushed to the top of the hot search.
Many netizens said, "It is recommended that stores across the country arrange it" and "the price rolls over the new chicken steak".
Red Star Capital Bureau asked Michelle Ice City about the specific situation of the fried skewer business, and the other party responded that two years ago, there was a fried skewer area in the Zhengzhou Snow King Castle Experience Store, including rice cake skewers, corn skewers, etc. The price of fried skewers still adheres to the business philosophy of 'high quality and parity', and the price range is between 6 yuan and 10 yuan, which has been recognized by consumers after its launch. At the beginning of 2023, Michelle Ice City began to launch fried skewer business in Beijing Tongzhou Wanda Store and Sanlitun SOHO Store.
The Snow King Fried Goods Shop was preemptively registered as a trademark
Recently, Michelle Ice City Co., Ltd. applied for the registration of a number of its fried skewer brand "Kazika" trademarks, which are internationally classified as advertising sales, convenience food, catering and accommodation, etc., and the trademark status is pending.
At present, Michelle Ice City has not applied for the trademark "Snow King Fried Shop". However, in March and April this year, an ornament company in Shangrao City applied for the registration of two "Snow King Fried Goods Shop" trademarks, which are internationally classified as catering and accommodation and advertising sales, and the current status is pending.
Register your trademark as soon as possible
The importance of trademark rights to enterprises is self-evident, owning trademark rights is a passport for enterprises to enter the market, if they rush into the market without obtaining trademark rights, they may face trademark infringement disputes and pay economic costs.
In China, a "trademark" is protected by law only after it is successfully registered, and the registrant enjoys the exclusive right to use the trademark. Therefore, trademark registration should be done sooner rather than later, and if you have not yet applied for registration, you must apply as soon as possible.
Source: Fine Soft Intellectual Property Comprehensive Financial Circle, Advertising Observation, Food Bureau, Chengdu Business Daily