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Sasseur Group丨The leading dancer of China Outlet

author:Palm Shōsada
Sasseur Group丨The leading dancer of China Outlet
Sasseur Group丨The leading dancer of China Outlet

Sasseur Group, a world-renowned international large-scale outlet chain operator, owns Asia's first outlet-listed real estate investment trust, Sasseur Real Estate Investment Trust. Since 1989, a café called "Sand Ship" has accumulated 30 years of art and business DNA, condensing the four core thinking systems of emotion, aesthetics, scene and capital. In 2016, he pioneered the business concept of "Art Business Super Outlet", and created a new journey for outlets with its unique A*(1+N)*DT business model, becoming an outlet brand that leads Asia and promotes the innovation and development of the world's outlet industry.

Sasseur Group丨The leading dancer of China Outlet
Sasseur Group丨The leading dancer of China Outlet

Sasseur is based on the unique feelings of artists, and injects unique artistic genes such as artistic passion, sensitivity, creativity and dedication into the business model, business strategy, commercial space operation team, and management system. Through the full-dimensional integration of art and business and continuous innovation, the business brand with strong artistic appeal and strong core competitiveness has been shaped.

Sasseur Group丨The leading dancer of China Outlet
Sasseur Group丨The leading dancer of China Outlet

A * (1+N) * DT = Super Outlet = Offline social ecosystem based on Ole

ART = Art, 1 = Traditional Outlet

N = New offline social ecosystem layout (super children's hall, super sports hall, super farm...) Build around health, entertainment, culture and other content that meets the consumption trends and social needs of the middle class)

DT = Big Data Precision Marketing

Sasseur Group丨The leading dancer of China Outlet
Sasseur Group丨The leading dancer of China Outlet

By 2023, Sasseur Group has signed contracts with 20 large-scale outlets in 18 municipalities, provincial capitals or high-speed development cities, including Chongqing, Hangzhou, Nanjing, Hefei, Kunming, Changchun, Xi'an, Guiyang, Changsha, Lanzhou, Yangzhou, Xiamen, Suzhou and Fuzhou.

Sasseur Group丨The leading dancer of China Outlet

At present, the total investment of the outlet in operation exceeds 20 billion yuan, the total area exceeds 3 million square meters, the total annual sales volume is 18 billion yuan, it has more than 12 million VIP members, provides more than 100,000 jobs, pays taxes of nearly 1.37 billion yuan, and contributes great economic and social value to the city where each Sand Ship Outlet settles.

Sasseur Group丨The leading dancer of China Outlet
Sasseur Group丨The leading dancer of China Outlet
Sasseur Group丨The leading dancer of China Outlet

Nowadays, Sasseur Outlet is no longer just a place for discount shopping, in addition to the "famous + discount" business model, it takes the regional culture of the city where the project is located as the fulcrum, fully integrates urban culture and architectural culture, and builds a huge social consumption scene integrating famous shopping, regional cultural experience, sports entertainment, and leisure food, forming a strong emotional resonance with consumers.

Sasseur Group丨The leading dancer of China Outlet
Sasseur Group丨The leading dancer of China Outlet

In the future, with the full participation of international strategic capital, Sasseur will take "becoming the world's first outlet brand" as the group's strategic vision, will implement leapfrog expansion on a global scale, and is committed to integrating the resources of the entire international industry chain, and finally form a closed loop of global business ecology for Ole, providing innovative Chinese business wisdom for the long-term development of Outlet for a century.

Sasseur Group丨The leading dancer of China Outlet

Disclaimer: This advertisement is only an invitation to offer, graphic materials are for reference only, the specific planning is subject to the planning plan approved in the current period, and the possibility of partial adjustment is not excluded without notice. The surrounding environment, transportation, supporting facilities, etc. of the project are not within the scope of our company's construction and development, and are not regarded as the company's commitment to this, and the final planning and actual construction approved by the government shall prevail. The specific rights and obligations of both parties shall be subject to the contract and supplementary agreements, and the actual delivery shall prevail if there is no agreement in the contract or the agreement is unclear. Shixin Pipe Room Pre-word No. 2023013.

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