Wine Zu Du Kang, fragrant drunk. On August 27th, the anniversary celebration of Fengyang Station and Du Kang flagship store was held at Fengyang Hyatt International Hotel! More than 700 customers gathered together to taste Du Kang wine.
Yan Jing, chairman of Fengyang County Dukang Winery, Wang Guowen, general manager, Xiao Zhixiong, deputy general manager of Dukang Holdings, Wang Lianying, sales director of regions outside the province, and Li Jinke, regional planning manager attended the ceremony.
Du Kang, in the name of the ancestor of wine, the trend of strong fragrance, in the market outside the province rapidly expanded, in a short period of time, has held more than 50 successive press conferences and appreciation meetings in various places outside the province, setting off a storm of Du Kang in all parts of the motherland.
It is reported that more than 100 similar events are expected to be held throughout the year. After this trip to Fengyang, Anhui Bengbu, Yuyao and other places will also appreciate the beauty of Du Kang in the near future.
Fengyang, the hometown of the emperor, the hometown of flower drums. The love of nature has given a famous mountain and water to Fengyang, nurtured a generation of peasant emperor Zhu Yuanzhang, created a small gang people who "dare to be the first in the world", and sang the popular "Fengyang flower drum".
Therefore, in Fengyang, non-innovation is not easy to convince people, and without creation, they dare not enter the hall. The wine ancestor Du Kang, the pioneer of Chinese straw wine, and continued the thousand-year-old fine wine with innovation, so it was loved by more than 700 Fengyang customers on site, forming a "Du Kang fever" in Fengyang.
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Xiao Zhixiong, Deputy General Manager of Du Kang Holdings, delivered a speech at the ceremony.
Mr. Xiao said that Fengyang is a place that creates miracles, and 45 years ago, the "Xiaogang Spirit" that dared to be the first and was famous in the whole country was born here. Du Kang, known as the "originator of Chinese winemaking", created the method of brewing wine from empty mulberry rice 5,000 years ago, which kicked off the prelude to Chinese wine culture. From the heroic spirit of the Wei Wu Emperor Cao Cao "why only Du Kang can relieve worries" to Premier Zhou Enlai's great instruction to "revive Du Kang and win glory for the country". Du Kang wine has not only become synonymous with Chinese liquor, but also witnessed the development of Chinese wine culture.
Du Kang and Fengyang are remembered by the world for their innovation and creation. It is believed that this time Du Kang and Fengyang will work together to create a new market miracle.
There are two reasons, one is that in recent years, Du Kang has been trying to do three things well: brewing a good wine, telling a good story, and doing a good job in a market; Second, Du Kang met partners with considerable strength, courage and responsibility in Fengyang. It is believed that with the joint efforts of the teams of both sides, it will be able to create a new situation for Du Kang in the Fengyang market, create a bright market and model market in the process of Du Kang's nationalization, and then form a new round of Du Kang consumption boom in the country, contributing to the "rejuvenation of Du Kang and winning glory for the country".
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Yan Jing, chairman of Fengyang County Dukang Wine General Distribution, and Wang Guowen, general manager, spoke as customer representatives.
They said that the Du Kang flagship store has now reached its first anniversary. In the past year, Du Kang flagship store has held tasting meetings, carried out promotional activities, cooperated with well-known associations in Fengyang to carry out cross-border cooperation, established various Du Kang community organizations, and spared no effort to vigorously promote and spread Du Kang wine culture in various forms, and achieved great results.
Today, we successfully held the "Wine Ancestor Du Kang Listing Conference Fengyang Station and Du Kang Flagship Store Anniversary Celebration" here, which is not only the recognition of the quality and brand of Du Kang wine by the Fengyang fathers and fellow villagers, but also the dissemination and exchange of Du Kang wine culture, so that more Fengyang consumers can contact Du Kang fine wine, taste the glorious years of the originator of Chinese winemaking, and appreciate the Chinese liquor brewing culture.
Looking forward to the future, the general distribution team of Fengyang Dukang has the willingness and confidence to do a good job in the dissemination of Dukang wine culture in Fengyang, has actions and wishes to let Fengyang's fathers and fellow villagers taste the high-quality and inexpensive Du Kang fine wine, and has the determination and will to earn a place in the liquor industry in Fengyang County! Please wait and see, and welcome friends who are willing to sell to join our Du Kang team to better serve the friends of Du Kang and serve the people of Fengyang.
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Li Jinke, regional planning manager of Du Kang Holdings, made Du Kang culture and product interpretation at the scene.
He said that Du Kang is the source of Chinese wine culture and the "super IP" in the wine world, with more than 20 classical documents recording Du Kang's winemaking in history, more than 100 poems and songs praising Du Kang, and more great people's instructions and famous inscriptions giving Du Kang a deeper historical accumulation.
After Du Kang resumed modern production, according to the unique geographical advantages of Du Kang Village, it has two major winemaking bases in Yichuan and Ruyang, inherits Du Kang's winemaking skills, and creates a product structure with Wine Ancestor Du Kang Xiaofeng Altar as the high-end flagship product and Du Kang Winemaking, Wine Ancestor Du Kang and Du Kang Red as the core to meet the product needs of different markets.
On top of the brand, it strongly covers the commanding heights of Chinese media, reshapes the brand image with major events, big activities and big investment, and awakens the new vitality of Du Kang's development.
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The rhyme of wine ancestors, fine wine Du Kang. Du Kang's quality inheritance and intensive cultivation have made Du Kang have an excellent reputation in the Fengyang market. Along the way, it is inseparable from every customer and dealer here, walking together through thick and thin!
To this end, at this appreciation meeting, Du Kang carefully prepared wine and food for partners, and specially prepared wonderful theatrical performances and rich prizes, and round after round of lucky draws made the scene warm and hot.
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Wine ancestor Du Kang, passed down for thousands of years. Time passes, and the original intention remains unchanged. The successful holding of the Fengyang Station and Du Kang flagship store anniversary celebration of the Wine Ancestor Du Kang listing conference is a new situation, a new journey and a new future that Du Kang is striving to open up in the market outside the province.
Du Kangdang shoulders the responsibility of Huaxia Wine Ancestor, joins hands with Fengyang's high-quality customers, constantly innovates marketing models, gives full play to brand advantages, and carries forward the charm of liquor culture and wine ancestors to all over the world!