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Life gives us infinite possibilities, just as Paris Carstase breathes a strong life force into hair. This year, focusing on the topic of women's vitality, Paris Casse opened the "Vitality Dialogue" for the first time, sharing the growth stories of women with vitality from all walks of life in the form of "dialogue", helping thousands of women to return to their original intentions, listen to their inner voices, find the way they really want to embark on, adhere to what they really love, and burst out unlimited vitality in the face of setbacks, contradictions, or moments of ignorance. Women's vitality is created by women, transmitted to women, and helps every woman to create thousands of possibilities.
On August 30, 2023, Cérasse Paris, together with four female mentors, Zhong Chuxi, Yang Tianzhen, Sun Yiwen and Ling Yun, led the voice, through the "vitality dialogue", to inspire women how to break through the confinement, to explore, to discover, to embrace and release the vigorous vitality in the face of prejudice, standards, constraints and doubts. No woman is born good or elegant, every girl's growth path needs some beacon-like role models, their stories will become a light for more women, their language, will pave the way for more women. In the dialogue with them, more and more women will realize that the so-called "shortcomings" in the eyes of others can also become their own unique "characteristics", and the important thing is to firmly follow their own path, if they cannot become the standard of others, then create their own standard. As long as you grasp your inner strength and have a strong core, your vitality will not decrease with age, nor will it disappear due to impermanence, but will only become more and more vigorous through continuous growth, so that women can bloom more beautiful posture and renew their confidence!
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Starting with this, the Castée Paris Vitality Immersive Art Exhibition officially opened in Shanghai and will continue to explain the vigorous female vitality energy and share the infinite possibilities of scalp hair vitality for consumers.
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Official brand picture
Blooming over winter comes from the vitality of camellias
Camellia, the star ingredient of Paris Casse, blooms over the cold winter, has the energy to control the bloom of snow, after hand-selected picking, comes to the pure camellia extraction laboratory, and then through the Paris Castée specializes in cold-pressed extraction technology, retains the concentrated and essential activity of camellia, and seals all the pure essence in a bottle of Paris Casse "Camellia" hair care oil, 99% pure camellia active extract, immediately shine hair. In order to show the strong vitality of rare camellia, this time Paris Casse specially "moved" the pure camellia extraction laboratory to the scene of the vitality immersive art exhibition, where guests can intuitively understand the extraction process of camellia, and in the camellia handicraft workshop, by simulating the camellia extract process, and the food KOLs from France make trouble, DIY their own edible pure camellia oil, and feel the natural vitality of camellia.
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In 2023, Casse Paris will also launch a futuristic limited "Camellia" hair oil. The scene also uses endless sky combined with liquid metal cast camellias, the Eiffel Tower, the light wheel, and the brand's iconic K elements, heralding the futuristic world of Casse-Paris.
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Root Rejuvenation Cellular energy revitalizes hair vitality
After 30 years of in-depth research, Casse Paris has directly addressed the root cause of scalp problems and achieved breakthrough research results, launching Castée Paris "Freedom" Essence, "Vitality Ginger" Essence and "High Skull Peak" Essence, which respectively target different scalp problems and revitalize scalp cells. This time, through an art installation, Castée Paris allows every audience to deeply and simply understand how "scalp cell-level technology" is rooted in the law of "cell renewal" speed, rejuvenate scalp energy, and shine freely through continuous self-renewal.
The miracle of the sea source The essence of caviar in the deep sea
In order to extract the active essence of precious roe, Paris Casse searched nearly 100 times in the vast sea, and finally accurately located 13 degrees north latitude, which seems to have little life in the boundless darkness, but there is a miracle of life in deep-sea seaweed. In the Vitality immersive art exhibition, guests can follow the Paris Késtase deep-sea elevator, dive into the deep sea 2650 meters, and discover the deep-sea seaweed forest; In the Casse Haiyuan Extraction Laboratory in Paris, by selecting a stable molecular structure of 10,000 kinds, the peak sea-source activity is fixed, and the precious caviar activity essence is condensed and sealed in the Haiyuan black diamond hair mask, creating a miracle of life. Let each guest, together with the active essence extracted from more than 1,000 days and nights, follow the Paris Casse back to the sea level, witness the Paris Castée "Sea Source Black Diamond" series emerge from the golden sea, achieve 13 years of caviar hair care legend, and tap the bottomless vitality.
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Official brand picture
The "Life Force Dialogue" in Castée Paris is not only a brand event, but also the opening of a subversive feminine power. Paris Castée hopes that in the future, in the face of contradictions and setbacks, it will no longer be just a part of women who have the opportunity to be guided and inspired. At one time, this guidance could have been direct, tangible, like a mother's teaching; It may be invisible, indirect, or even from a distant stranger, it may come from a female writer, a female singer, in countless late nights, using the power between the lines to rekindle hope for many women. Casse Paris hopes to amplify this one-way, silent dialogue infinitely, so that all women have the opportunity to be healed and inspired - helping more women to rejuvenate is why Casse Paris started the Women's Empowerment Training Program in the form of "Life Force Dialogue".
In the future, Casse Paris will join hands with the China Women's Development Foundation to invite women from different fields to become mentors, share women's stories, answer more women's confusion, and face vulnerability, increase self-confidence, burst energy, bloom unlimited vitality and create thousands of possibilities with thousands of women through the "Dialogue of Life Force" public welfare project for women all over China.