Sharryn Hinchliffe, Executive Director of M∙A.C Global Makeup Art, Shawn Xu, Artistic Director of M∙A.C Makeup China, and Max Zhang, Senior Makeup Artist of M∙A.C China, brought three new trends to share the latest trends in makeup trends with many industry professionals and guests. In addition, M∙A∙C Meike Asia Pacific brand spokesperson Wang Jiaer, M∙A∙C Meike brand friend - singer Meng Jia, musician Liu Yiyun Amber appeared, leading the guests to open the spotlight mode with one click, jointly appreciate the new chapter of makeup popularity opened by M∙A∙C Meike, and perceive the infinite possibilities of makeup art.
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[(From left to right) M∙A∙C Meike brand best friend Liu Yiyun Amber, M∙A∙C Meike Asia Pacific brand spokesperson Wang Jiaer, M∙A∙C Meike brand best friend Meng Jia]
Three trendy makeup trends are released to lead the new trend of global makeup
The M∙A.C spotlight party kicked off with the release of three trendy makeups. At the event, three top makeup artists at home and abroad demonstrated and shared their new makeup concepts with the guests with their exquisite makeup skills, boldly predicting that "photosensitive skin" will become the keyword of the next season's makeup trend. From domineering golden light to gentle water light, makeup artists present a different kind of light charm with different styles of "daylight beauty" makeup.
Sharryn Hinchliffe, Executive Director of Global Makeup Art at M∙A.C., has been a professional makeup artist for over 28 years and is recognized for her holistic approach to makeup. At the M∙A∙C Spotlight Party, Sharryn Hinchliffe shared the "upstart glow" makeup. The new "Spotlight Bottle" foundation is used to create a textured base with gold-toned eye makeup and highlighter to create a natural yet bright light finish, highlighting the premium texture of the base while revealing the lustrous upstart look.
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[Sharryn Hinchliffe creates "upstart glow" makeup for models on the spot]
Shawn Xu, Artistic Director of Makeup at M.A.C. Meike China, has brought a new "cool highlight" look with a very strong runway style. The eye makeup section is blended with champagne gold and beige gold eyeshadows to outline the fashion-forward black eyeliner, seductive eyes and a sultry light smoky makeup instantly appears. With the "Spotlight Bottle" liquid foundation, the flawless light base is luxurious, full of aura without losing sexiness.
Max Zhang, senior makeup artist of M.A.C. China, presents a "pink and watery" makeup. Inspired by the "Girly Aqua Skin" that has become popular on social media, the new "Pink Aqua Light" makeup also uses "Spotlight Bottle" foundation to create a hydrating base, paired with pink dream eye makeup and blush to create a natural and healthy texture of light finish. The lip makeup section features a new M.A.C. "Dopamine" rainbow strip on the lips, which plump and reveal the uninhibited personality immediately.
With the official release of the three trendy makeups, dancers with new avant-garde makeup lit up the audience with dazzling dance performances, showing the confident charm of the "protagonist" in the spotlight, and blooming with the brilliance of the pioneer.
The strength of black gold came to the spotlight, and Wang Jiaer burned the audience with a new identity
At the event, Wang Jiaer made a surprise appearance as the brand spokesperson of the new M.A.C Meike Asia Pacific Region, creating a blockbuster "protagonist" moment with "spotlight bottle" foundation, and singer Meng Jia and musician Liu Yiyun Amber, the best friends of the M∙A∙C brand, to shine with unparalleled eye-catching makeup.
Speaking about the new upgrade of identity, Wang Jiaer said: "It is a great honor to further deepen the relationship with M· A· A partnership with the C Meike brand. As a global professional makeup authority, M∙A∙C has been recognized by many industry professionals for its pioneering strength in the field of color cosmetics, and has always supported diversity and self-personality. For me, makeup is a vital part of stage presentation, and working with M∙A.C is not only a conceptual fit, but also a winning weapon for my stage art concept, and I hope to be able to fully interpret the infinite possibilities of makeup art with the brand in the future. ”
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【(From left to right) M.A.C. brand spokesperson Wang Jiaer, M∙A∙C Meike brand best friend Meng Jia, M∙A∙C Meike brand best friend Liu Yiyun Amber】
One key to open the spotlight set, the new "Concentrating Bottle" liquid foundation is released
The M∙A∙C Spotlight Party is a feast of makeup art that gathers the top celebrities in the industry, with black and gold elements as the main color design to create an immersive light experience, leading guests into the sparkling makeup world created by M∙A∙C Meike. The brand's try-on zone is inspired by the backstage of the runway, allowing guests to easily GET the most suitable "protagonist" base makeup and play with the infinite charm of makeup art in an immersive way. There are also interactive game installations and blockbuster shooting spots at the scene, and guests can lock their own "protagonist" brilliance through interactive check-ins.
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【M∙A∙C Spotlight Party】
As the unique "protagonist" of this M.A.C Spotlight Party, the new "Spotlight Bottle" Foundation focuses on the whole audience with the subversive power of "essence into makeup, concealer without shading". Leveraging M.A.C's outstanding expertise in the field of color cosmetics and 39 years of experience in high-efficiency foundation research, the new "Spotlight Bottle" foundation is formulated with skin care essence as the source to deliver skincare-grade hydration that instantly unlocks the "skin" secret of long-lasting makeup and blooms with beautiful skin. At the same time, in order to more accurately adapt to Asian skin, the M∙A∙C "Concentrating Bottle" foundation liquid was launched in 13 shades in China, and a spotlight display area was created at the event site, which strongly illuminated the new era.
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Official brand picture
【M∙A∙C "Concentrator Condenser" Foundation】
As a leader in the field of makeup, M∙A.C continues to write one trend vane after another with pioneering creativity and bold personality. The new M∙A.C "Concentrator Bottle" foundation liquid is now available in the official M.A.C Mizuco Tmall flagship store, JD.com's self-operated official flagship store, Douyin official flagship store and the brand's major offline stores, and now join hands with M∙A∙C Meike to unlock more new trends in makeup and open your own "protagonist" brilliance.