This National Day holiday, the fire is not only the major tourist attractions, but also the campsites on the outskirts of the city. Not long ago, a statistic showed that during the Mid-Autumn Festival holiday, the number of orders for camping products increased by nearly 50% compared with this year's Dragon Boat Festival, and this National Day holiday also continued this trend.
From once a niche hobby to now a popular leisure project and investment outlet, why is camping suddenly on fire? Will it "unlock" new markets for domestic tourism?
Away from the hustle and bustle of the city, set up a floor-to-ceiling tent, talk to the beloved starry sky, chat with family and friends, self-barbecue, more people choose to enter the tent during the holidays in the past two years.
Tang Weiqiang's family from Shanghai booked a tent a month in advance and took advantage of the National Day holiday to camp.
Tang Weiqiang said that walking around the nearby countryside during the day, barbecueing here at night, participating in bonfire evenings, and feeling particularly relaxed in the embrace of nature. Being able to sit on the grass, sit in a tent, and be in full contact with nature like this is a completely different experience.
Like Tang Weiqiang's family, Hangzhou tourist Wu Ruize also brought his family and friends to the countryside for the festival. Taking the heavens as the seat of the earth, wearing the moonlight and sleeping with the stars, was the first experience for him.
Wu Ruize said: "This way is more interesting than living in a cold cement house. The country sky is cleaner, and I love the natural smell in the air and want to spend the holidays with my family in a better environment. ”
In recent years, the high-end version of camping, exquisite camping, has become more and more popular with young people, but exquisite camping is not just about buying a tent to experience outdoor life, it requires a lot of preparatory work in advance. More and more consumers choose to buy related goods on e-commerce platforms. Head e-commerce data shows: tents, mattresses, sleeping bags, cooking utensils, mood lights, mobile bathhouses, folding toilets, etc. Sales soared before the "Eleventh" holiday, and "moving camping" was quite popular.
Wang Cong, a lover of outdoor deep camping and has 2 years of camping experience, told reporters that exquisite camping is divided into multiple systems.
"For example, the sleep system, not only the tent can be, there need to be a floor mat, moisture-proof mat, sleeping mat, sleeping bag and other things, together is the sleep system." There is also a canopy, and under the canopy there is also an egg roll table and a Gramite chair, which is equivalent to a living room. There is also a kitchen system, like a special incubator for ingredients, as well as tools for grilling and frying. I bring more stuff with me every time I go out. ”
The popularity of exquisite camping has also made the sales of camping supplies in offline stores all the way up. Li Xiaochun, General Manager of Decathlon Shenzhen, said: "Taking Shenzhen as an example, compared with 2019, our tent products (sales) reached a 130% increase from January to May this year, and the growth of the same tent peripheral products (sales) was more impressive, reaching a growth of 360%. This also reflects the gradual maturity of the camping market. ”
With the rise of camping culture, all localities have seized the opportunity of development and developed a piece of camping bases, and Xiayang Village, Xiaofeng Town, Anji County, Zhejiang Province, has developed 8 camping bases since July last year, and managed them through a series of standardized measures. Bao Xin, secretary of the village party branch, introduced: "This year it has been put into use since the beginning of March, and there are basically 1,000 people every week. We can normally achieve more than 100,000 yuan of flow per month in 1 camp, according to the estimation of the current flow, the overall flow of water can be (a year) 6 million yuan. ”
Camping culture is in its infancy and is deficient
With the annual average income of Chinese residents increasing year by year and the change of consumption concepts, tourism consumption has become increasingly personalized and diversified. However, the camping culture in our country is still in its infancy, and there are also some deficiencies in the policies and facilities of camping camps.
Compared with Europe, the United States, Japan and South Korea, Liao Qiong, a veteran player who has been playing camping for about 10 years, told reporters that China's camping culture is still in its infancy. He said: "The supporting facilities are not perfect, under normal circumstances, if there is this camp, there must be external power supply, garbage storage, including sewage discharge, but we do not have these at present, and the most now is to provide lawns." There is still a long way to go in the development of the camp. ”
In addition, Xiao Fei, the person in charge of the Wild Paradise Tent Homestay, told reporters that the current policies related to camping are also unclear. "Camping is an overnight behavior, you need to stay in the registration system, and now there are still relatively few campgrounds with registration systems in Jiangsu, Zhejiang and Shanghai." At the same time, the camping crowd is gradually increasing, and everyone hopes that the core camping site is by the reservoir and under the pine forest, but there are many water sources next to the campsites that are water source protection areas, so it is also more contradictory. ”
The future of the camping market is promising
Although there are still some problems in the camping market, this huge market does have a promising future. According to institutional data: last year, the size of China's camping market was about 700 billion yuan, with an annual growth rate of 40%, and it is expected that the market size will reach 2 trillion yuan in the next 5-10 years; the number of domestic campers will reach 360 million person-times, of which exquisite camping accounts for 20% of the total number of campers, and the crowd is concentrated in 21-45 years old, dominated by the younger generation and young families.
Zhu Xunting, president of the Jiangxi Wildlife Survival Research Association, told reporters that in the future, China's camping market will move towards hierarchical and hierarchical development. "First, there should be distinctions between the various levels of camping. Like some of the environment is better, the supporting equipment to be updated, the current piece we do not have at all. Second, there should be some segments of popular campgrounds, such as this one for teenagers and that for adults. Third, join in some special camp culture and camp activities. ”
Source: CCTV