In the hottest topic area of Douyin, the game track has long been dominated by national games such as "Honor of Kings" and "Genshin", but after entering this summer's vacation, it is NetEase's "Against the Water and Cold" mobile game "Winning Love".
The "Against the Water and Cold" mobile game has only been online for two months, and we can find that the game has more than 15 billion views on Douyin.
Among them, the most discussed by players is the mobile game strategy, face pinching, dyeing and the gameplay of the manor, it can be said that the PVP party and the leisure party occupy a certain proportion.
Just the single topic of "Against the Water and Cold Mobile Game" has more than 10 billion views, and the official music has blossomed, and even made a sand sculpture video to celebrate his UGC ecology on Douyin.
Just TikTok data, "Against the Water and Cold" mobile game can be called a veritable "national game", so, how did this game do it?
After all, the underlying logic was MMO's mobile game, which basically died in a month. And the "Against the Water and Cold" mobile game seems to be able to operate in the long term, and I summarize it with four points.
One is good stitching.
As the first game officially recognized as the "King of Stitching", the mobile game "Against the Water and Cold" claims to "Sew Understood".
And after playing, I also feel that the official is not bragging, what open world, martial arts eat chicken, jelly beans break through, grow vegetables and steal vegetables, King of Fighters KO, B tour, change the warmth of dressing... There should be both.
In this way, it gives 40 million players more choices, and there is always a way to play is your dish, which meets the needs of different types of players and is a highlight of the game.
The other is creative foot.
"Against the Water and Cold" mobile game is China's first AI game, whether it is a highly intelligent NPC to bring infinite surprises to players, or an AI tool such as "Bone Melting Bleating", it is convenient for players and gives the game more fun.
MMO+ open-world exploration, at first glance, is rough stitching, but it actually does a lot of work.
For example, the Xianjuyuan exploration launched in the mid-season of 1.1.3 makes the animals become fine, and players have to coax these little guys to be happy to gain favorability, and even have to learn animal language and stone language, and play it fresh and interesting.
There are many similar highlights in the game, and this game is the ultimate in detail.
Another is "no krypton gold", which makes players feel goodwill.
"Against the Water and Cold" mobile game really achieved the mall does not sell values, and in the appearance of the price war, at every turn is 0 yuan purchase, 1 yuan sale, 6 yuan selling appearance, in today's game skin is hundreds of yuan in the market, once won the player's favor.
So we see that even if it is "not krypton gold", players can flush the game flow to 5 billion yuan a month, which is behind the player's trust in the official.
Finally, the official gives players full respect.
Since the launch of the mobile game "Against the Water and Cold", there are usually bugs or player opinions will be fixed in time, and there will be more than 100 optimizations every week, and it is said that the producer listens to the rain and reads 100 player opinions every day before going to work.
Just like this mid-season version, players reported that the exchange level of the hundred refining equipment in the market was too high, and the plan was modified overnight, which was well received by players.
These four points seem simple, but not many mobile games in China can do it, so the "Against the Water and Cold" mobile game can exceed 15 billion clicks on the topic on Douyin, becoming a national game, and it deserves it.
What do you think is the reason for the "Against the Water" mobile game fire?