Where is Jinquan Mall? Perhaps many Urumqi locals are not clear, but on social media such as Xiaohongshu, Weibo, and Douyin, it is a "treasure land" of Xinjiang tourism shared by many bloggers.
Search for topics such as "Xinjiang souvenirs" and "Xinjiang specialties" on the Internet, and "Jinquan Mall" is a hot word. The short video "How to Buy Xinjiang Souvenirs" posted by Douyin blogger @苍苍Laozhang alone has 47,000 likes, and its content is about the small goods sold in this mall. Many netizens commented on "a mall that locals don't know" and "It's a pity that I didn't see it earlier". Why did Jinquan Mall, which has been in business for 15 years, suddenly become popular on the Internet?
On August 23, Jinquan Mall located in Jiefang South Road, Tianshan District, Urumqi City.
The reporter recently visited the Jinquan Mall located on Jiefang South Road in Tianshan District, Urumqi City. The mall has 5 floors above ground and 1 floor underground, mainly dealing in silk fabrics, fabrics, daily products, performance clothing and other small commodities, and there is also a "small bazaar" at the entrance of the mall, mainly selling daily clothing. According to the staff of the mall, in the past one month, it has received about 17,000 customers every day. In order to meet customer demand, the mall has adjusted its business hours since July, opening at 10 a.m. every day and bidding farewell to the last customers at 12 p.m.
Aziguli Tuheti opened a trinket shop on the fourth floor of the mall, filled with rings, earrings, bracelets, etc. She said that in the past, the daily turnover was about five or six hundred yuan, but since July, the daily turnover has been stable at about 1,000 yuan. Qian Yuhan, a tourist from Hunan Province who picked out earrings in the store with a friend, told reporters: "I came to this mall to buy Xinjiang specialties after seeing the recommendations of bloggers from Douyin and Xiaohongshu." The trinkets here are very special and suitable as souvenirs for travel, and I chose earrings and bracelets to bring to my family. ”
On August 23, tourists picked up jewelry at Jinquan Mall in Tianshan District, Urumqi City.
"It's $10 to $15 on the left, and $5 on the right." Abdullah Mawulut introduces customers to the store's best-selling product, the refrigerator sticker. His small shop is on the first floor, and the front door is covered with refrigerator stickers in the style of "baked buns", "lamb kebabs" and "cantaloupe". In the past month, this product alone has sold at least 600 units a day, "more out-of-town tourists come to buy things than local customers." ”
On August 23, tourists selected refrigerator stickers at Jinquan Mall, Tianshan District, Urumqi City.
Mr. Liao, a tourist, came from Zhejiang and went to Jinquan Mall to buy small goods after visiting the Xinjiang International Grand Bazaar, and he bought 6 refrigerator stickers, 2 flower hats and 3 coasters. "I think the stuff here is very affordable and good-looking," he said. This kind of product with Xinjiang style patterns and elements is very suitable as a souvenir. ”
Zong Xiaoshan, general manager of Jinquan Mall, said that in the face of so many tourists, the mall staff will continue to be committed to providing a high-quality service experience. Train merchants to provide friendly, professional services to ensure visitors feel happy and satisfied during the shopping process.
On August 23, tourists picked flower hats at Jinquan Mall in Tianshan District, Urumqi City.
On August 23, merchants in Jinquan Mall in Tianshan District, Urumqi City, were taking care of artificial flowers