The event youth absolutely sings! On August 28th, the finals of the "2023 Dreaming Youth|Sound of China • College Student Music and Art Festival" created by Peugeot-Citroen Automobile, Xinhuanet and Youth Network of the Central Youth League were sung at Chengdu Sands International Concert Hall. Finalists from all over the country gathered in Rongcheng with their musical dreams, dedicated a competition of musical strength, a collision of youthful vitality, and chased their dreams together to find acquaintances.
Exploded hundreds of millions of traffic, "young" and "personalized" brands are deeply rooted in the hearts of the people
In March this year, the "China College Students Music and Art Festival" kicked off in Wuhan, the "city of soulmates", and the journey of youth chasing dreams set sail. With the development of the competition, the popularity and attention of the China College Student Music and Art Festival have continued to rise. The number of followers and participants of the event cloud live broadcast, short video platform interaction, and social media topics has grown rapidly, and the content related to the event has been viewed and exposed more than 1 billion times on various platforms, making the "China College Student Music and Art Festival" one of the most popular music events among young people in 2023.
He Yong, General Manager of Brand Development Center and Press Speaker of Peugeot-Citroen Automobile Company
He Yong, general manager of the brand development center and press speaker of Peugeot-Citroen Automobile Company, said at the finals that from the spring blossoms, to the hot summer, and then to the autumn breeze, Peugeot-Citroen Automobile, together with Xinhuanet, Youth Network of the Central Youth League and more than 100 colleges and universities across the country, has successfully held the "China College Students Music and Art Festival" in 10 cities across the country, nearly 10,000 college students and friends have signed up for the competition through various channels, and 30 campus competitions and city competitions have made the song of youth more loud. In the process of the "China College Students Music and Art Festival", Peugeot-Citroen Automobile used music and art as a medium to help young friends pursue their dreams and find their soulmates, so that the "youthful" and "personalized" brands of Dongfeng Citroen and Dongfeng Peugeot were deeply rooted in the hearts of the people, and entered more young people's circles and met more young soulmates.
Star models help to chase the dream of youth and bloom French charm with college students
While the finals of the "China College Students Music and Art Festival" are singing, the 2023 Chengdu International Auto Show is also in full swing. As the dream-chasing friends of the "China College Students Music and Art Festival", Dongfeng Citroen and Dongfeng Peugeot appeared to help with the new 508L, 2023 Tianyi and new 4008 French "Three Musketeers" that were just launched in August, chasing their dreams of youth with college students and blooming the dynamic and fashionable French charm in an all-round way.
The new 508L of "Flagship Evolution" realizes flagship evolution from four dimensions: "Lion Soul Aesthetic Evolution, Intuitive Driving Control Evolution, Intelligent Technology Evolution and Distinguished Comfort Evolution", rekindling your hopes. The whole series adopts the new Lion Roar front face, new white glaze gray body color, 400THP turbocharged engine, Aisin 8-speed automatic manual transmission, CLDR master sports chassis tuning, five-link independent suspension, i-Cockpit all-sensory cockpit, multi-function small racing steering wheel, Blue-i 3.0 intelligent network connection system, Clean Cabin air purification system, etc., to achieve "full-dimensional upgrade standard is the flagship". The flagship version can be equipped with an optional AMVAR variable independent suspension system, equipped with 12-way electrically adjustable leather seats for the main and co-driver, ADAS 2.0 intelligent driving assistance system, 360° panoramic reversing image + transparent chassis and other functional configurations, bringing the flagship evolution of exclusive quality life to stylish, tasteful and passionate customers.
The 2023 Tianyi of "Comfort and Wisdom" is intelligently upgraded on the basis of inheriting characteristics such as quality, comfort and so on. For the first time in China, the new polar night blue car color was launched, and the intelligent network connection system of the 360THP intelligent version was upgraded to C-CONNECT3.0, adding functions such as online navigation, 360° panoramic high-definition reversing image, transparent chassis, front parking radar, APP remote control, remote control key to unlock headlights, etc., bringing a travel experience with both technology and convenience.
The new 4008 technology version of "driving fun" shows the sports personality through the new lion logo, and the technology configuration is upgraded to the new generation of Blue-i 3.0 intelligent network connection system, which can be navigated online while also blessed by AR navigation technology; The reversing image has been upgraded to a 360° panoramic high-definition reversing image with a transparent chassis, and the AQS air quality monitoring system (with anti-allergen filter) has been added to make the driving experience smarter, healthier and safer.
In addition to the three latest new cars launched in August, Versailles C5 X 2023, 408X, new 408, new 5008 and other models also appeared at the finals scene, "not defining self-luminescence" with young people, doing a better us, and showing the cultural confidence and spiritual outlook of contemporary Chinese college students.
During the 2023 Chengdu International Auto Show, Peugeot-Citroen Automobile also prepared multiple sincere gifts for consumers, including the purchase of "New 508L, 2023 Tianyi, New 4008", you can enjoy interest-free, 10,000 yuan replacement subsidy, 5-year/150,000 km vehicle warranty and other heavy benefits.
In addition, there are policies such as "105,700 packages of brand tax package insurance, and the family car roll Wang Xin 408 easily drives home" to benefit Zhiyin. Specifically, from now on, everyone can participate in the new 408 package brand tax package insurance benefit activity, purchase the new 408 to enjoy purchase tax, commercial insurance and compulsory insurance, at the same time, 4S stores can provide assistance in licensing services, the new 408 can be easily driven home, so that more customers can fully enjoy the dynamic and fashionable French charm of high-quality life. There are more Zhiyin Gift at the joint booth of Dongfeng Citroen and Dongfeng Peugeot in Hall 1 of the 2023 Chengdu Motor Show.
Harvest close friends and create a shared personality, fashion, and elegant taste of life
It is worth mentioning that at the finals of the "China College Student Music and Art Festival", Peugeot-Citroen Automobile also awarded the "DPCA Life Soulmate Experience Officer" certificate to the participants. Among them, the first and second runner-up of the "China College Student Music and Art Festival" can enjoy the free use of Versailles C5 X from "Made in Chengdu Worldwide" for three months. The best friends of the Citroen brand who participated in the finals can also get the priority right to participate in the large-scale activities of Peugeot-Citroen Automobile every year and the right to perform it, and pursue the future with Dongfeng Citroen and Dongfeng Peugeot brands, and create and share a personality, fashion and elegant taste life.
Thousands of dollars are easy to get, but acquaintances are hard to find. Many French car owners do not pursue the manifestation of identity, status and wealth, but have unique insights in artistic aesthetics, cultural accomplishment, independent thinking, etc., which is highly consistent with Peugeot-Citroen Automobile's value concept and brand culture. Therefore, this year, Peugeot-Citroen Automobile released a new user brand "Zhiyin", which is the advancement of Peugeot-Citroen Automobile's customer culture, the resonance of value concepts, and the solidity of partnership. Peugeot-Citroen Automobile continues to create value for customers through "Quality Companion", "Service Companion", and "Life Companion".
Through this "China College Students Music and Art Festival", Peugeot-Citroen Auto not only co-creates an optimistic lifestyle with Chinese college students, but also contributes to social welfare and cultural undertakings; At the same time, it also allows more young people to feel the brand charm of "personality, fashion and elegance" of Dongfeng Citroen and Dongfeng Peugeot, conveys the high quality and sense of value of French cars, and creates more opportunities for Peugeot-Citroen Automobile to "protect the five hearts and know the sound".