On August 29, the press conference of the 2023 "Rural Commercial Bank Cup" community basketball tournament was held in Shenzhen Radio and Television Group. Zhang Zhihua, Vice President of Shenzhen Rural Commercial Bank, Yang Huanxin, General Manager of Corporate Finance Headquarters of Shenzhen Rural Commercial Bank, Yu Dejiang, Consultant of Shenzhen Radio and Television Group, Lin Yang, Head of Financial Life Channel of Shenzhen Radio and Television Group, as well as team representatives and media of various community joint-stock companies attended the press conference.
In order to widely carry out national fitness activities and promote the all-round development of mass sports and competitive sports, this year's basketball tournament was launched with the theme of "The community has light, when it is not allowed to burn". Under the organization call of 27 branches of Shenzhen Rural Commercial Bank, more than 150 Shenzhen Community Joint Stock Company teams and nearly 1,800 players entered the main competition after more than one month of fierce competition. Starting from September 2, they will determine the champion and runner-up of this year's "Rural Commercial Bank Cup" in the next month and a half, setting off this season of Shenzhen's cultural and sports boom.
In recent months, the village basketball tournament in Taipan Village, Guizhou, has spread the fame of "village BA" throughout the country and infected people everywhere. Village competitions have become phenomenal sports events and social topics, which not only strengthen the construction of spiritual civilization of the whole people, enhance the awareness of fitness among the masses, but also move the sports competition DNA in the hearts of the masses.
In June this year, the National Hemei Village Basketball Competition, that is, the national "village BA" competition, officially kicked off, at present, the second stage is nearing the end, a number of major champions have been announced, they will compete for the national "village BA" championship medal in October! Four days later, on September 2nd, the national village BA Southwest Competition champion team, the Shangzhong Town men's basketball team in Liping County, Guizhou, will come to Shenzhen Longhua Cultural and Sports Center to conduct an exchange match with the defending champion of the first "Rural Commercial Bank Cup" community basketball tournament - Shenzhen Gongming Li Songbei team, so as to open the curtain of the 2023 "Rural Commercial Bank Cup" community basketball tournament city finals! This friendly basketball match, which crosses mountains and seas and links Shenzhen and Qian, will also become a link, string together the friendship of the masses of Shenzhen and Qian, promote economic, cultural and sports cooperation between the two places, and promote in-depth exchanges and integration between the southwest region and the Guangdong-Hong Kong-Macao Greater Bay Area.
Zhang Zhihua, Vice President of Shenzhen Rural Commercial Bank, on behalf of the organizer, said at the press conference: "Rooted in Shenzhen for more than 70 years, Shenzhen Rural Commercial Bank has a deep relationship with community residents, and is connected with community enterprises to jointly promote the development of Shenzhen Special Economic Zone. As a characteristic brand activity built by Shenzhen Rural Commercial Bank, the 'Rural Commercial Bank Cup' community basketball tournament integrates sports and culture and other elements, builds a high-quality communication platform for enhancing feelings and promoting friendship between communities, and guides the youth of the community in the new era to show the vitality and style of the community in the new era with the spirit of hard work. ”
As the organizer, Lin Yang, head of the financial channel of Shenzhen Radio and Television Group, said at the press conference: "After Shenzhen Radio and Television Group joined, on the basis of the original format, it created innovative models such as Guizhou 'Village BA' Star Invitational Tournament, Position Grabbing Tournament, and Basketball Carnival, which injected deeper 'cultural' connotations into community basketball games. The community basketball tournament will jointly build a sports IP in the Bay Area with great national influence, help develop mass sports brand events, strengthen the construction of spiritual civilization, and better promote the development of high-quality mass sports. ”
At the press conference, the top 36 teams that entered the group stage started the next stage of the competition through an on-site draw, and they will meet friends with balls at Longhua Cultural and Sports Center, Songgang Cultural and Sports Center, Henggang University and Sports Center, Gaoshi Sports Community and other stadiums to win glory for the community.
The event was guided by Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports, hosted by Shenzhen Rural Commercial Bank, and organized by Shenzhen Radio, Film and Television Group, and was strongly supported by Longhua District Culture, Radio, Television, Tourism and Sports Bureau, Bao'an District Culture, Radio, Television, Tourism and Sports Bureau, Futian District Culture, Radio, Television, Tourism and Sports Bureau, and technical support from Shenzhen Basketball Association.
The community basketball tournament produced and released the promotional video "Community Has Light", and opened the "Rural Commercial Bank Cup" community basketball game short video competition throughout the competition, as well as interactive mini programs to show the style of teams and players in each community. I hope that the general public will walk into the stadium and carnival with us on the weekend, record the hard work moments of the community team, cheer for the community, and share the colorful life of the community!
(Author: Shenzhen Special Zone News reporter Wang Zhiming text/photo)