In China's e-commerce scene, a passionate wave that has been making a comeback around 2016 and has flourished under the pandemic has now become the focus of the business sector. It is "live streaming". From the beginning as a professional anchor, to the later influx of artists and celebrities, they have flocked to this Red Sea market.
However, the competition is already in full swing. In this field, the standout is either a huge fan base accumulated over the years, or an artist star with its own traffic. But even they frequently put on gorgeous performances on stage, striving to calmly capture the attention of consumers and compete for more sales.
This highlights the fierce competition for live streaming goods. Therefore, it may be extremely challenging for ordinary people to gain a foothold in this field. Recently, some signs are also indicating that a new wave of China's Internet may be set off. So, what is this wave, and does it have the potential to replace the current trend of live streaming?
First, open the era of online wealth passwords
If the Internet is the engine of modern development, just as shopping and the Internet are ingeniously combined into live streaming goods, the future wave of wealth will also rise in the wave of the Internet.
Live streaming has greatly met people's material needs. However, reality still requires us to reflect on whether people's spiritual needs are being met? Obviously, in this era of material supremacy, the Internet provides us more with superficial material, but in the spiritual field, it seems to be scarce. As a result, the "future wealth code" may become a new form of close integration of knowledge dissemination and the Internet - knowledge payment.
Although paying for knowledge is not new, paid live courses, Q&A and other projects are now widely available online. However, most of the current paid knowledge programs are too specialized and limited to specific areas. This may be why it has not yet made ripples among the public. Compared with the well-known live streaming goods, the audience of knowledge payment is far from popular, thus forming a "blue ocean" with great potential.
Second, the market prospect of knowledge payment
Live streaming sells physical goods to meet people's yearning for quality of life, so it attracts a large number of consumers. But will people pay for knowledge? Unlike commodities, knowledge needs to be precipitated over time and practice. However, the pursuit of knowledge and self-improvement has always been a constant human need, regardless of the field, the thirst for knowledge will eventually prompt people to pay for access.
So, why isn't knowledge payment as popular as live streaming? The existing knowledge payment programs are mostly concentrated in academic and professional fields, mainly attracting students and seekers. This is different from the home audience of live streaming. To appeal to a wider audience, pay for knowledge must focus on easy-to-understand knowledge, covering areas such as life skills and universal investment.
However, the content also needs to be systematic and professional to avoid duplication with free knowledge. Just as professional books in physical bookstores are put on the Internet, online platforms sublimate knowledge transfer into interactive experiences, thereby making knowledge more attractive and more colorful.
To sum up, people must be willing to pay for access to knowledge. Just choose what your audience loves and stay engaging, and the knowledge payment market is bound to be vast and has unlimited potential.
Third, the future prospect of knowledge payment
Knowledge payment will surely become a star in the future development of the Internet industry, just like today's live broadcast goods, it is very popular. However, can it replace live streaming? Knowledge payment and live streaming focus on different areas, the former focuses on spirit, the latter focuses on physical objects, so there is no "replacement".
However, although physical sales, TV shopping and other methods exist, they are weaker than live streaming goods. Therefore, there is a view that live streaming has replaced other sales methods. Perhaps, when the rise of knowledge payment, people will switch from watching live shopping to going online
Course to learn knowledge. For this change, can it also be said that knowledge payment is replacing live streaming?
In any case, paying for knowledge is destined to be an area of wealth full of potential, which will attract more and more people to it. The rise of this wave will also have a huge impact on the current boom in live streaming.
People often lose their deepest needs in the process of chasing wealth. The rise of live streaming stems from people's desire for material life, however, material needs are always so difficult to satisfy. By providing high-quality and inexpensive goods, live streaming satisfies people's yearning for a better life. The payment of knowledge brings convenient and practical knowledge to people and satisfies people's inner thirst for knowledge. If you've missed out on live streaming, now is the time to seize the opportunity, step into the field of knowledge payment, and create your own new world.
All in all, the transformation of China's e-commerce sector is changing rapidly, and the trend of live streaming has spawned a new chapter in business. However, the future bellwether may point to paying for knowledge. The surge of this new wave may not be able to replace the material desire for live streaming goods, but it will surely satisfy people's inner pursuit of knowledge. In this glorious era, let us no longer stop at material pursuits, let the light of knowledge illuminate the way forward, and paint a better picture for our future.