#寻找数码点评派#
Once upon a time, when everyone mentioned short video platforms.
will say "South Douyin, North Kuaishou".
But...
Relying on more convenient use logic, more popular personalized recommendation algorithms, easier monetization e-commerce strategies and other advantages.
In recent years, Douyin has obviously opened a gap with Kuaishou.
(Data source: iMedia Gold List 2022 annual statistics)
Including on the public impression, although TikTok is also often complained about.
But compared with Kuaishou, that impression score is still much higher.
When it comes to Kuaishou in the past, many people first think of earthy videos.
In fact, Kuaishou has indeed fed a number of local Internet celebrities, including Brother Giao.
Now the earthy video is not delicious.
Kuaishou is often criticized: brushing edges, vulgar live broadcasts and so on.
Brother Ji estimates that Kuaishou officials are also aware of such problems.
Recently, a wave of special governance against low-quality illegal accounts has been launched.
The behaviors involved include cheating removal, fraudulent interactions, and marginalization.
Judging from Brother Ji's observation of Kuaishou.
These types of problems should indeed be managed.
Cheat handling
Short videos are the best, and if there is traffic, there will be revenue.
Plus those several video platforms, all of them have a bit of their own meaning.
This has led to cross-platform "stealing videos", which has become a very common phenomenon.
Like Brother Ji before when he brushed Weibo, he often saw netizens complaining about the content they posted on Weibo or Douyin.
Even the video brought people were all "moved" to Kuaishou.
Especially if you don't play Kuaishou, you may not even know when you start being stolen.
Forget about the theft, if you see the playback volume carried by the other party, it is higher than your own original.
That's blood pressure full.
In addition to amateurs, some famous Internet celebrities have also been used as fake accounts.
If the owner didn't find out, the fans probably didn't even know that the attention was wrong.
There was a similar case last year.
An internet celebrity who signed a contract with Douyin was stolen by Kuaishou anchors to fake their accounts and steal original videos.
Later, it was discovered, and sure enough, he suffered a lawsuit and lost 270,000.
But there is one thing to say.
This kind of theft of original videos is not limited to Kuaishou.
The most common is to carry back and forth between the three platforms of Douyin Kuaishou Video Channel.
To say how to further limit.
That must depend on the joint rectification of various platforms.
Scam interactions
Friends who often watch PK live broadcasts should have a better feeling about this aspect.
For example, when PK, trick the audience into swiping gifts, and later turn back to WeChat.
But when the actual gift arrives, he just runs.
And the more the anchor with a huge number of fans, the more the commotion that comes out is against the sky.
The female anchor lost a PK fight, and she could do it directly lying on the street twitching.
Completely disregarding the shorts he was wearing, and the eyes of passers-by.
Brother Ji thinks that it's 2023, and it's time for earthy videos to retire from the historical stage.
As a result, on Kuaishou, you can still see that there are anchors who are happy to "innovate".
Some time ago, a Kuaishou anchor with tens of millions of fans made a whole drama of "cage with pigs" after losing the live broadcast PK.
Again kneeling for pigs, and again eating pig food.
It's really a dry silence for me.
The final result was also that Kuaishou temporarily banned the live broadcast function.
Plainly.
This type of content, which is often classified as vulgar live streaming, is essentially designed to trick the viewer into interacting with the moment.
Barrage, gifts... As long as the heat goes up, their purpose is achieved.
What's even more outrageous, some streamers will play a more "new" form of live broadcasting.
If you look at the content alone, it's actually normal.
The problem is that the so-called live broadcast here is actually recorded.
By recording the live broadcast content of other anchors, and then putting it in his own live broadcast room to play it, the owner forms a new type of "fake live broadcast".
After watching the machine, the brother called the good guy.
From video can not P.
Until now, even the live broadcast can be fake.
Trust on the Internet is thus eroded little by little.
Scratch the content
Let's talk about the content of the edge ball on Kuaishou.
In fact, there are all kinds of tricks, let's talk about video first.
The most common are scantily dressed with some suggestive movements.
Wear a low-cut outfit and tuck a tissue into your chest.
It is also a bit of a silver three hundred taels here.
And the friends who play short videos understand.
This kind of video only needs to stop on one or two a little.
Then soon you will find that the next your homepage, the screen will be full of this.
There is also a kind of video, the content itself is normal.
But some fringe anchors always like to mix some strange sounds or actions in the video.
Last time, Brother Ji brushed a video of teaching cooking.
As soon as the anchor came up in this outfit, I felt that something was wrong.
Really... Every once in a while, either bite your lip or raise your eyebrows.
Even a decent gentleman like the eighth brother said that he was a little angry when he saw it.
The content traffic is high, and no one watches the normal video.
Many anchors in other fields have also expressed helplessness.
In addition to video, live streaming is also the hardest hit area.
Especially the late night Kuaishou in the same city.
Often brushed to such scenes:
When you really click on the live broadcast room one by one.
You will find that in fact, many of them are not broadcasting.
Even just hang an avatar and put on music.
The key points are all in the comment area:
Brush a 99 fast coin touching your head, and then you understand everything.
The good news is that Kuaishou's crackdown has dealt with 38,000 illegal accounts since May.
And according to Kuaishou officials, this kind of rectification will continue in the future.
I hope that with the escalation of punishment, we can also get a better network environment.
Image from the web