As a national-level tourism and leisure block, Yuyuan Road Art Street has become a "blessed place" for domestic and foreign brands to compete for pop-up activities in recent years. A few days ago, Yuyuan Road welcomed the Elizabeth Arden "Smart District" pop-up event, where citizens can experience the brand's skin care products up close while participating in the fun session.
Elizabeth Arden, a beauty and skincare brand with more than 100 years of professional experience, used this pop-up event to release the brand's first "repair grade" A alcohol essence - Powder Gel II: Time and Space Revitalizing Wrinkles Firming Capsule Serum. The pop-up event combines art installations, special exhibitions, interactive lucky draws and other forms, the main venue is located in Chuangyi space丨 Hongji Lawn, and the branch venue is located in Yuxiang, where citizens who hear the news are in an endless stream, including loyal fans of the brand and aunts and uncles who are noisy.
In the main venue area, the design inspiration of the brand "capsule family" powder glue, gold glue, silver glue and its packaging was creatively constructed. Walking into the gold rubber space, citizens can understand the development history of the brand, check in the New York city street scene, red retro bathtub, etc., and take photos and group photos.
In the powder space, the design style of science and technology is presented, focusing on the new product ingredients, scientific and technological information and product upgrade points. The silver rubber space was turned into a "R&D laboratory", and the central circular booth carefully displayed the full range of capsule family products for the public to try and experience.
According to the staff, the event will last until 27 August, during which members of the public will have the opportunity to receive gifts when they participate in the interaction at the main venue or sub-venues, and the number of gifts is limited and available on a first-come, first-served basis.
Elizabeth Arden's "Smart Neighborhood" pop-up event
Address: Yuyuan Road No. 1107 Chuangyi space丨 Hongji, Yuyuan Road No. 1381 Yuxiang
Some of the images are from the brand
Written by/Photographed: Li Songnan
Editor: Gao Qin
Responsible editor: Li Jingying