Even on a hot summer day, it is difficult to stop the enthusiasm of tourists to travel. This summer, the Heyuan tourism market ushered in an "outbreak", and the passenger flow of some local scenic spots hit a record high. Especially in July this year, Heyuan received 908,900 tourists, a year-on-year increase of 57.19%, and achieved a total tourism revenue of 1.089 billion yuan, a year-on-year increase of 160.02%. Among them, the number of searches and orders for keywords such as "water park" and "country house" has increased sharply.
Heyuan Bavarian Estate Water Park is popular with tourists
The scenic area welcomes the peak during the summer vacation, and tourists from the Greater Bay Area dominate
Summer vacation is the peak consumption season of the tourism market, students and parents occupy the dominance of consumer groups, parent-child travel, graduation tours, self-driving tours, etc. continue to heat up, summer consumption is full of "heat". In the past few days, the reporter visited many scenic spots in Heyuan City and found that due to the high temperature in many places in the country in the summer, the heat wave after wave, the cool and comfortable water park and country house attracted many tourists traveling with the whole family, and the tourism market, catering and accommodation in Heyuan City have achieved good results.
In the water park of Bavarian Manor in Heyuan, the reporter saw that many tourists were experiencing the refreshing brought by water projects. According to reports, the scenic spot ushered in the peak of parent-child travel and family tourists in the summer, and received about 290,000 visitors in the summer, mainly from Shenzhen, Huizhou and Heyuan City. In terms of tourism, water parks, kayaks, and cruise projects are popular among tourists, and the peak of check-in traffic occurs from late July to mid-August. For the summer vacation, the estate has launched a series of special activities around water parks, magic shows, etc., especially the 9.9 yuan water park project, which is highly sought after by the majority of tourists.
Heyuan Ketianxia Scenic Area Water Trapeze Performance
The same situation also occurs in Heyuan Ketian. The scenic spot receives more than 200,000 tourists in the summer, mainly local tourists from the Greater Bay Area and Heyuan. According to the introduction of the scenic spot, the occupancy rate of holiday rooms exceeds 70%, and the water park and ice and snow park projects to relieve the summer heat are favored by tourists. In addition, the scenic area also planned a series of activities for the Fun Wave Carnival, a trapeze performance, and a bubble summer for the summer vacation.
In addition, Heyuan Wanlv Lake Scenic Area and Yequgou also ushered in a large passenger flow. According to the relevant staff of Wanlv Lake Scenic Area, this year's summer vacation Wanlv Lake Scenic Area attracted tourists at home and abroad to come for leisure vacation, the scenic area weekend boat tour of the lake passenger flow of about 3,000 people, the scenic spot on August 13 summer vacation single-day passenger flow reached the highest in history, more than 3,400 people entered the lake by boat on the same day. Yequgou mainly receives tourists from the Greater Bay Area, and the number of visitors entering the park during the whole summer vacation has increased by 11.8% compared with last year, and the occupancy rate of forest cabin rooms during the summer vacation has reached an average of 81% per day.
This summer, playing in the water and homestay have become the first choice for tourists who come to Heyuan to escape the summer. According to data provided by Meituan and Dianping, the search popularity of keywords for "water park" this summer has doubled year-on-year, and water projects on the "Meituan Fun Play List" and "Must-Visit Popular List" such as Wanlv Lake Scenic Area, Bavarian Manor, and Wanlv Valley Aerial Rafting have been welcomed by consumers. In addition, the number of shared notes containing "homestay" in Heyuan City increased by 74% year-on-year, and the total number of search terms for "homestay" in Yuancheng District, Dongyuan County and Zijin County ranked among the top three in Heyuan City.
From January to July, tourism revenue exceeded 6.3 billion yuan, and the policy of promoting consumption became a key guarantee for market recovery
The reporter learned from the Heyuan City Bureau of Culture, Radio, Tourism and Sports that from January to July, the total number of tourists received in Heyuan City was 5.2876 million, an increase of 66.34% year-on-year. The total tourism revenue was 6.314 billion yuan, a year-on-year increase of 175.02%; In July this year alone, Heyuan received 908,900 tourists, with a total tourism income of 1.089 billion yuan.
In July this year, Heyuan received more than 900,000 tourists
The 2023 Heyuan Municipal Government Work Report pointed out: "Create more 'one night, two days' and 'two nights and three days' classic tourism routes, expand and strengthen the 'six colors' tourism brand, and strive to achieve an output value of 4.268 billion yuan in the eco-tourism industry." In fact, in the first seven months alone, Heyuan's total tourism revenue has exceeded the original plan of 4.268 billion yuan.
On the basis of the policy increase, the confidence of the tourism market to recover has doubled, especially in the "outbreak" ushered in this summer, which depends on the release and implementation of local policies to promote cultural tourism consumption. In November last year, Heyuan City held the 2022-2023 Heyuan Cultural Tourism Investment Promotion Series - Cultural Tourism Consumption Season Launch Activity, put forward the goal of "benefiting citizens, promoting consumption and driving growth", and launched the activities of free touring A-level scenic spots (the first batch) for tourists across the country, driving people from Heyuan to visit Heyuan and people in the Bay Area to Heyuan, prompting travel agencies to form tourism routes in chains according to seasonal characteristics and tourism product advantages, and driving tourism consumption.
In addition, the reporter also noted that as early as September last year, the Heyuan Municipal Government issued the "2022 Action Plan for Promoting Consumption Upgrading and Upgrading" (hereinafter referred to as the "Plan"), which put forward detailed provisions on improving the construction of consumption systems and mechanisms, which mentioned that it is necessary to "strengthen cultural tourism consumption", pointed out that encouraging and guiding cultural tourism enterprises to strengthen resource integration and business cooperation, combined with consumer demand and business format changes, further launch weekend free travel, "two nights and three days" classic tourism routes, and expand and strengthen the "six colors" cultural tourism brand. Carefully hold consumption theme activities such as Wanlv Lake Fishing Festival and Hakka Hometown Cultural Tourism Week, actively advocate and support cultural tourism enterprises to carry out "Guangdong People Tour Heyuan" and "Heyuan People Tour Heyuan" activities, and hold themed consumption months, consumption seasons and other special activities in a timely manner.
Heyuan Homestay Photo courtesy of Heyuan City Bureau of Culture, Tourism and Sports
Heyuan City Bureau of Culture, Radio, Tourism and Sports said that homestay tourism, camping and leisure tourism in Heyuan City have become one of the most sought after tourism methods, and the development is good. There are about 300 homestays in the city, and 207 have been registered, and the number is increasing in an orderly manner. Under the background of the "100 Million Project" promoted by the Heyuan Municipal Party Committee and Municipal Government, a number of townships such as Xingang Town and Xinhuilong Town in Dongyuan County, Heyuan City, have built a homestay cluster around the "100 Million Project" and combined with the construction of beautiful countryside, and achieved obvious results. These new tourism business developments have been well received and praised by tourists, and have "exploded" in the tourism market this summer.
The recovery of the tourism market to high-quality development is inseparable from the strong support of policies. A few days ago, the General Office of the State Council forwarded the National Development and Reform Commission's Measures on Restoring and Expanding Consumption (hereinafter referred to as the "Measures"). In the full text of the Measures, the word "tourism" appears a total of 9 times, involving four major sections: "expanding service consumption", "promoting rural consumption", "improving consumption facilities" and "optimizing the consumption environment". The release of the Measures will also bring new impetus to Heyuan's tourism industry.
Text, photo/Yangcheng Evening News all-media reporter Wu Yizhen
Source | Yangcheng Evening News Yangcheng Pie
Responsible Editor | Zhu Jiale
Proofreading | Zhang Jialiang