(Article from the Black Cat Club public account)
A successful brand is inseparable from the packaging and publicity of public relations activities, and the goal of public relations activities should serve the corporate brand, bring effective conversion of target customers to the brand business, and adapt to social themes.
A successful PR campaign starts with three main aspects: creativity, technology and venue. Today, the cat sister will take you to see the two latest activity cases from the Great Wall, the desert, and the two major event venues~ Hurry up to see how these plans are done!
Simatai Great Wall in Beijing
Xtep brand strategy upgrade results press conference
Xtep brand strategy upgrade results conference was held in Beijing Simatai Great Wall, surrounded by mountains overlooking the ancient Great Wall, an endorsement venue with Chinese national characteristics.
It is understood that this press conference is located in the Simatai Great Wall section of Gubeikou Town, and in order to protect this "original Great Wall" from damage, the press conference only put the Xtep contracted athletes and Wang Hedi and Wang Dongcheng's running warm-up in the Great Wall, as well as the live broadcast before the opening on the city wall, and the simplest material packaging that does not damage the wall was selected.
The final main venue was chosen to be held at the Gubei Light Conference Center in Gubei Water Town, which has a relatively mature commercial infrastructure.
In addition to the memorabilia display wall of the brand's historical development, the iterative display of products, and the display of marathon-related themes, the on-site packaging design was also displayed.
Ningxia central defender
Kweichow Moutai 2023 Ningxia Maofen Carnival
On July 2, Kweichow Moutai 2023 Ningxia Maofen Carnival was held in Zhongwei, Ningxia, where more than 300 Maofen encountered the charm of the desert's thousand-year-old culture and tasted the beauty of Moutai cultural integration.
The event site deeply integrated Moutai culture and Ningxia culture, using the starry sky and desert as bridges, presenting the surging power of Moutai with a unique form, and giving Maofan more surprises through the beauty of five dimensions.
In the Desert Culture Market, through the interactive experiences displayed by Chinese traditional culture, intangible cultural heritage and creativity, desert culture, Moutai ice cream tasting, etc., Mao fans fully experienced special activities such as intangible cultural heritage handicrafts, pitching pot and kicking games, desert camel blockbuster shooting, desert special clothing and other special activities.
At 4 p.m., "China Moutai Xiangpiao World Culture Moutai Ningju Meiyu • 2023 Ningxia Maofen Carnival" was officially opened. Throughout the opening ceremony, Moutai culture and Ningxia cultural elements reflected and integrated with each other, making Maotai fans feel more cordial.
As the grand finale of the Maofan Festival, a desert outdoor starry sky party full of Moutai aesthetics and Ningxia culture showed the endless charm of "stuffing the south of the river" and the long history of national brands.
When the 3D bottle lighting ceremony kicked off, the atmosphere of the event instantly climaxed. Subsequently, the gorgeous desert fireworks show, the hot desert DJ show and the starry bonfire party continued to ignite the passion of the fans. Mao fans toast in the desert and wish for a beautiful vision.
The torch handover ceremony of the Maofen Carnival was also held at the scene. Accompanied by a beautiful dance, the two leaders rode their horses into the venue for the handover of torches, and the Maofan Carnival stretched from the south of the Saishang River to the colorful Guizhou, opening another meeting of mountains and seas where cultures collide.
How do you think these two brand events did today?