Chao News Client Reporter Huang Weifen Zhu Yao Zhou Xialin Liu Feng
On December 15, 2019, a new store opened in Hangzhou Qinghefang Historical and Cultural Characteristic District: as small as a badge, as large as a folding fan, from broken bridge snow to Quyuan wind lotus, from Asian Games red envelopes to copper and wood seals, the Asian Games licensed goods on the shelves are closely related to the Asian Games. More than three years have quietly passed, and now, the Hangzhou Asian Games are just around the corner.
Coming to this Hefang Street store again, there are more self-service vending machines at the door, in addition to the classic products originally on the shelves, the licensed products that can be purchased currently cover many categories, mascot dolls, medallion gold-plated boxes, refrigerator stickers, key chains, figures, commemorative coins, backpacks, tea sets, stationery...
Hefang Street Store Asian Games licensed goods sales are good, of course, with the blessing of the annual average flow of more than 20 million people in Qinghefang historical and cultural characteristic block, so other tourist attractions, bustling business districts, large supermarkets or outside Hangzhou, the "three little ones" are popular? How are peripheral products selling? On the occasion of the 30-day countdown to the Asian Games, the reporter visited a number of Asian Games licensed commodity retail stores and found that all kinds of licensed goods were selling hot.
Low-carbon mascots are more affordable
Among the "three little ones", Chen Chen is the most sought-after
If you are an "Asian Games fan", then you must not miss this Asian Games experience store by the West Lake.
Located at No. 240 Yan'an Road, only 300 meters away from Longxiangqiao Metro Station, the Asian Games Licensed Retail City Experience Store is equipped with more than 1,000 licensed retail products in 12 product categories, making it the largest among the Hangzhou Asian Games licensed retail stores, with a business area of nearly 500 square meters.
When the reporter walked into the store, there was an endless stream of customers, including tourists who came to Hangzhou to play, and Hangzhou citizens who came to select the surrounding areas of the Asian Games.
"We have set up interactive check-in areas, product display areas, and activity areas in our stores, so that citizens and tourists can immerse themselves in the atmosphere of the Asian Games." Shi Zhong, manager of the Asian Games licensed retail city experience store, said, "In March this year, there were not many customers in the store on weekdays, but now there is a steady flow of customers every day, and it is full on weekends. ”
Xiao Li, a college student, bought a whole basket of Asian Games peripherals, which contained cups, badges, and dolls..."I bought myself a blind box figure, and other things were bought for my family, and Hangzhou hosted the Asian Games for the first time, which is very commemorative." ”
What is the most popular in the store? Shi Zhong said that badges and dolls are the most popular because they have a commemorative and unique shape and belong to products suitable for all ages. And in this city experience store, among the "three little ones", "Chenchen" is the best-seller.
"Green" is one of the concepts of the Hangzhou Asian Games, and the mascot dolls are also available in "green" low-carbon versions, which are reshaped from fabrics left over from the production process. Since it is made from leftovers, the color splicing of each mascot is random, and visitors buy random and unique dolls.
The "low-carbon" mascot is also much cheaper in price, and a set of colorful mascots for the Asian Games is nearly 100 yuan cheaper than before.
Buy an Asian Games T-shirt to go to the game
Esports-themed licensed products have become a new favorite
At 10 a.m. last weekend, shortly after the opening of Hangzhou Xintiandi Shopping Mall, the Asian Games licensed retail store in the atrium on the first floor immediately welcomed the first set of customers.
A family of three just entered the store, wearing a hat, went straight to the "three little ones" on the shelf. "This is Qiang." The little boy happily leaves after buying his favorite doll.
A woman picks out a children's version of an Asian Games T-shirt for her child in front of the shelf. "It's so good luck that the family of five grabbed tickets for the Asian Games athletics competition." The first time I watched the Asian Games at my doorstep, I had a sense of ceremony, "We thought about buying a T-shirt with Asian Games elements and wearing it to watch the games." ”
Less than half an hour after opening, the customers in the store have already come one after another, and there are many customers who have placed orders. "As soon as the children see the cute 'three little ones', they basically can't move their legs." According to the clerk, since its opening last year, the popular model is "three small ones".
On the countdown to the 200-day countdown to the Asian Games, a total of 51 e-sports-themed licensed goods including badges, scarves, notebooks, mugs, bookmarks, refrigerator stickers, key chains, mobile phone bags, etc. were issued, which was also the first time in the history of the Asian Games that a series of "e-sports" licensed goods were issued.
The Hangzhou Asian Games e-sports licensed product "King Glory Edition Longquan Celadon Cup" adopts the most difficult to fire pink and cyan, bright as a thousand peaks emerald, crystal like ice like jade, the heroic image of the cup body adopts Chinese freehand carving technology; The characters Li Bai, Gongsun Li and Shangguan Wan'er in "Glory of Kings" became the commemorative badge of the Asian Games version of King Glory in Hangzhou; The popular ADC hero of League of Legends, Kasha, was made into a commemorative bookmark for the League of Legends Asian Games version of the Hangzhou Asian Games...
A total of more than 1,100 models have been launched
Sufficient stocking is not afraid of not being able to buy
The purchase of licensed goods not only carries the beautiful vision of bringing the Asian Games home, leaving their own Asian Games memories, but also becomes a way for everyone to participate in and support the event.
"I'll buy another one, I usually play games, and it can be combined with the Asian Games, which is quite memorable." From time to time, e-sports enthusiasts shop for League of Legends-themed licensed goods at Hefang Street Store.
In the Taobao live broadcast room, the official flagship store of the Asian Games, many of the first batch of e-sports licensed goods were sold out as soon as they were put on the shelves, and tens of thousands of netizens in the live broadcast room urged orders online.
At that time, the official flagship store of the Tmall Asian Games had to urgently hang out an announcement and said: "Sorry, we are not confident, underestimating everyone's enthusiasm for buying, please consume rationally, there are all ... Replenishment is urgently arranged at eight thirty tonight. ”
However, at present, all kinds of licensed goods are fully stocked.
In the Hefang Street store, the best sales in recent times are refrigerator stickers, key chains and other products. "Our distribution is still based on practicality." The clerk said that tourists from outside the store buy more, and many people will bring souvenirs to family and friends, and these cultural and creative products with Hangzhou elements and Asian Games commemorative significance are quite popular.
Shi Zhong of the city experience store told reporters that it is expected that the sales of Asian Games goods will reach a peak before and after the opening of the Asian Games. "At present, we have prepared sufficient supplies for key products, and consumers can buy with confidence." Shi Zhong said.
It is reported that since the preparation of the Hangzhou Asian Games, more than 1,100 licensed products in 17 categories have been launched, and more than 1,500 Asian Games licensed commodity retail stores such as No. 368 Jiangbin Middle Road, Yuyao Book City, Beijing Universal New Yi Department Store, as well as Tmall official flagship stores, HaoTesco TV shopping platform and other channels can purchase Asian Games licensed goods. Offline Asian Games licensed retail stores can currently be queried in Alipay's "Smart Asian Games One-stop Pass" mini program.
The reporter learned from the Asian Organizing Committee that the Hangzhou Asian Games mascot "Jiangnan Yi" combination (琮琮, 宸宸, Lianlian) related licensed goods, such as plush toys, ornaments, key chains, badges and other goods, sales have indeed increased significantly recently.
According to the latest data, the search volume of keywords related to the Hangzhou Asian Games on Tmall exceeded 30% compared with the previous month, and the top searches were Hangzhou Asian Games badges, Asian Games mascots, and Asian Games commemorative coins.
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