In conjunction with Hunan Satellite TV's "Chinese Wedding", the drunkard wine added some "sugar" to this Qixi, so that the four cities of Beijing, Guangzhou, Hangzhou and Changsha fell into romance at the same time, becoming the "ritual sense" of the drunken festival of Qixi. From August 20 to 22, couples walking hand in hand on the streets of the city will be pleasantly surprised to find that the whole city has become different due to the decoration of AR technology: on the outdoor large screen, the drunkard in the shape of a red altar leads a romantic balloon floating over the city, witnessing the love story between virtual and reality. In the prosperous area of the four cities, couples can also try an AR body sense dress-up, meet the drunken beauty of themselves at the wedding, and make a wish to settle this life under the marriage tree.
Red altar drunkard, sweet every "love" node
This Qixi, the Red Tan drunkard joined hands with "Chinese Wedding", using AR technology to stage the "hot love" in Beijing, Hangzhou, Guangzhou and Changsha, so that the real scene and the virtual scene are integrated, and between the "meta-universe" and reality, another possibility of city walk is built for you: to find the romantic little Easter eggs hidden in the familiar scene.
The four cities have their own "Tanabata romantic skin", and each couple also has their own "Tanabata ritual sense". Through the somatosensory wedding dress-up equipment, couples can see their own costume at the wedding. On the "wishing tree" planted for everyone by the alcoholic heart, there are wishing signs that "love lasts forever". Couples who hang up the sign will also have a chance to win rich awards including the same gift box from the "Chinese Wedding" program.
The scene attracted many young couples, as well as middle-aged families with the whole family, elderly partners who accompanied them, everyone relived the sweet moments of love, and left a memorable Qixi Festival for themselves.
As the designated wine and in-depth partner of the two seasons of Hunan Satellite TV's "Chinese Wedding" program, the red altar drunkard incarnates as an ambassador of love, and breaks the circle with "romance" every time it is related to love, helping everyone confess their true feelings and boldly show their love.
For two consecutive years of 520, Hongtan drunkard contracted under the net celebrity Changsha city center square big screen, encouraging everyone to "confess on the screen", this year's Qixi, the newly upgraded romantic activities, once again lit up the spark of love in people's hearts, but also let Chinese liquor find a new way to resonate with young consumers.
Taking advantage of the "Chinese Wedding" IP, Hongtan Drunkard provides a marketing model for the liquor industry to start with marriage culture and emotional resonance and divide the wedding banquet market: on the one hand, based on the program, accurately cover the marriage and love population; On the one hand, jumping out of the show, where there is "love" and "happy events", there is the figure of the red altar drunkard, which builds more emotional extension scenes for consumers, especially young groups, and plants the rich red color in their hearts with the romance of spring breeze and rain.
For a long time, as a strategic item of alcoholic liquor, the use scenario that Hongtan Drunkard tries to convey to consumers is "drinking Red Altar with important people in life." Through the continuous in-depth cooperation with "Chinese Wedding" and the marketing of a series of "love" nodes, the Hongtan drunkard has consolidated the basic drinking scene, enriched the extended scene, aroused the resonance of consumers' emotions, and increased the user's awareness of "Chinese wedding, drink the Hongtan drunkard".
Warm TVC, taste the taste of Chinese love
In this event, in addition to building a romantic scene and bringing everyone a refreshing experience, the drunkard wine also conveyed more thoughts and attitudes about love with the TVC warm blockbuster released for the first time.
On August 22, the Red Tan Drunkard Qixi warm movie "Love in Qixi, Long Love JIU Companion", starting from the subtleties, through the story of a couple from acquaintance, acquaintance, love, companionship, from the world of two people to the small family of three people, delicately restore the original taste of love.
This generation of young people, on the one hand, refuse to love the brain, on the other hand, longing for a long-term companion soul mate, Hongtan drunkard from the perspective of the youth group, sharing his feelings about love: "What is the best look of love?" It is clear that it is so clumsy, but it can't help but raise the corners of the mouth, making people ponder repeatedly... When the uncertain becomes affirmation, I understand that what is given to it is the brewing of time. ”
True love is like wine, from the initial hot and hot, to the mellow and sweet taste, it needs a little bit of careful management, and the final precipitation of time. Chinese love, subtle and warm, just like the fragrant red altar drunkard, with the heart to understand, every bite has a different taste.
In the "Chinese Wedding" program, every couple can receive a gift from time at the wedding - a red altar drunkard that symbolizes love and harmony, happiness to eternity. It has a festive shape and a deep cultural heritage, and is widely loved by everyone for wedding banquets. A unique flavor with a mellow taste and a sweet aftertaste, which blends with the best moments of life.
In this Qixi online and offline event, Drunkard Wine and "Chinese Wedding" prepared the same surprise gift for couples, adding blessings and joy to love.
Taste and sales linkage, red altar drunkard romantic out of the circle
This Qixi series of activities was also "played" by drunkards into a combination of brand setting up the stage and singing performances. There is a wedding wine consultant at the event site to introduce the traditional Chinese wedding banquet culture and help everyone choose the right wedding wine. The consultant will also invite everyone to taste the tulips and feel the ultimate experience of three fragrances and nine rhymes brought by the complex craftsmanship of "13526". "It's very similar to the taste of love, you have to taste it to know." Some couples said with a smile.
The Wedding Wine Consultant also offers a number of special benefits for couples who book a wedding wine on site.
A surprise: the code scanning activity of opening the bottle.
From Qixi to November 30 this year, scan the QR codes (code in the lid) of a series of products such as Drunkard Wine Zitan 2020 Edition, Hongtan 18&20 Edition, Huangtan 12, Heritage 2022 Edition, Fuyu Classic, Transparent Packaging (Appreciation), and Exclusive Store Enjoyment, and win multiple prizes including 2.008L Drunkard (Year of the Ox Commemorative Wine), Another Bottle, Cash Red Envelope and so on.
Double surprise: a banquet with a courtesy event.
From Qixi to November 30 this year, all consumers who use Hongtan Drunkard Wine 18 and 20 as wedding banquet wine can enjoy special banquet gifts to win 52°C 2L Hongtan Drunkard Wine, 52°1L Hongtan Drunkard Wine and the same "Hemei Gift Box" of "Chinese Wedding".
Chinese wedding, drinking red altar drunkard. With its lucky bag shape and the sweet taste of love, in "Chinese Wedding", the red drunkard makes Lu Yi and his wife, Yuan Hong and his wife, national daughter Zhang Changning, Liu Genghong's parents and other lovers miss it.
In addition to the show, the Red Altar drunkard interprets the insight into love into a series of fun and warm love node marketing, completing heart-to-heart interaction with consumers, especially young groups, and becoming a drunken carrier of joy banquets and love. A cup of red altar drunkards, witnessing love from birth to crystallization, has also become so "red" drunk at the wedding banquet.