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Go back to the past and relive the joyful songs and laughter of the years, when KTV seemed to be an indispensable entertainment mecca, attracting the youthstrings of the post-80s and post-90s. After tea and dinner, he went hand in hand with a few close friends and plunged into the sea of singing, which became the most popular entertainment among young people in that era. However, in recent years, careful people may have noticed that the number of young people who choose to go to KTV has gradually decreased, and with it, the tide of KTV closures has followed.
Digging deeper into the China Music Development Association, in 2015, the number of KTVs nationwide soared to 120,000, but today, there are fewer than 60,000. In other words, in just 7 years, more than 60,000 KTVs died, an average of 24 closed down every day, and those KTVs that were still operating also fell into the dilemma of continuous losses. So, why has this once popular and beloved entertainment method of young people fallen here?
We had to travel through the long river of time and focus on the long history of KTV development. The predecessor of KTV is Raqa OK, a form of entertainment imported from Japan. As we all know, Japan's team-building culture is very developed, and it is common for izakaya to flourish in various places, and in these places, karaoke songs often echo in the ears in addition to dining and drinking. This form of entertainment was first popular among young Japanese people twenty or thirty years ago, and whether it is dinner, party or team building, it is inseparable from this beautiful melody.
With the advent of the 21st century, this form of entertainment quietly introduced to Hong Kong and Taiwan, and then quickly swept the country. Karaoke was first divided into open-air and private places, and the form of private places was similar to today's KTV, with private rooms as the main scene. The first real KTV appeared in Taiwan, which is the famous "Money Cabinet KTV". In 1988, Beijing's first cash cabinet KTV opened, and since then KTV has begun a thriving journey in China.
From 2000 to 2015, with the rapid improvement of China's economy and people's consumption level, these ten years have become the golden age of rapid development of KTV. At that time, smartphones were not yet popular, and the Internet and the Internet had not entered ordinary people's homes, so young people's entertainment choices were relatively single, and their exuberant vitality was nowhere to be placed. The advent of KTV has become a great joy for countless young people.
At that time, every young person regarded karaoke singing as a highly trendy thing, and as long as the opportunity was fleeting, they would gather in front of KTV with enthusiasm. Birthday celebration should go to KTV, the moment of marriage proposal and romance should also go to KTV, and the happy venting when lost love should also go to KTV. Even for a gathering of friends, the first choice after dinner is KTV.
Young people are often the main force of the market, and the support of many young people makes the KTV market prosperous. In 2006, there were about 30,000 KTVs nationwide, and by 2013, that number had skyrocketed to 90,000. In 2015, the number of KTV in the mainland reached a peak, exceeding 120,000, even in small counties and even towns with large populations, KTV is everywhere.
However, in just 7 years, the prosperity of the KTV market has long been weathered by time, for many reasons, mainly divided into three categories: the impact of the epidemic, the competition of emerging entertainment methods, and the restrictions of KTV itself.
First of all, the epidemic is raging, and KTV has become a hotbed for the spread of the virus. Consider that a few or dozens of people crowded into a small box, constantly people coming on stage to sing, microphones changing one after another, all of which almost became an ideal place for the virus to spread when the epidemic spreads. Therefore, in the past 3 years of the epidemic, the KTV industry has been severely hit, and the closure of business has become normalized, but the suspension does not mean that the cost stops, rent, labor and other expenses still continue, and many KTV are difficult to maintain in the shutdown
Closed business, and even some KTV closed down just after renovation.
However, the epidemic is only the tip of the iceberg, and the evolution of entertainment methods is the real reason for the collapse of KTV, and the epidemic is only fueling the waves. In the past, young people did not have smartphones and computers, and the only entertainment they could think of was to meet up with a partner to go to KTV, where everyone sang and laughed. However, with the pace of the times and the advancement of technology, going to KTV is not the only or even preferred way to entertain.
Now, just download the K song software on your mobile phone, anyone can sing online, whether it is "national K song" or "singing duck" or even "love singing", allowing users to realize their online singing wishes. If you find it fun to sing alone, you can also invite friends to form an online "room" and sing to your heart's content. This way not only allows you to enjoy singing at home, but also saves money. Most young people who love to sing are attracted to these online karaoke apps, and naturally, the enthusiasm for going to KTV wanes.
In addition, today's young people are increasingly diversifying in terms of social and entertainment choices, and they are more inclined to participate in diversified activities such as script killing, werewolf killing, escape room and so on. In their view, going to KTV has become an outdated performance, and young people's consumption tends to gradually move away from KTV, resulting in the inevitable decline of KTV.
New K song software and diversified entertainment methods such as script killing have taken away a large number of KTV customers. At the same time, many restaurants and hot pot restaurants and other establishments today also offer singing services, and consumers can sing to their heart's content while eating. There is no additional cost to sing in these places, compared to KTV, consumers naturally think that this is a cost-effective way, therefore, KTV has lost a large number of customers and is not prosperous.
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