Inappropriate remarks such as "following the dog" and "having a hole in the brain", who would have thought that these insulting words would come from the so-called "big-name" live broadcast room anchor?
They all say "customer God", which treats customers as "fools"!
Regarding the online issue of "Anmuxi anchor's inappropriate remarks in the live broadcast room" is continuing to ferment, the Anmuxi brand attaches great importance to this and immediately launched a comprehensive investigation.
After careful investigation, An Muxi indicated that the owner of the account in the live broadcast room involved was not the official An Muxi or Anmuxi's dealers and distributors and other official channels.
The role played by the account is an entity called "Milk Yogurt Supply Warehouse", which does not have any official partnership with the Anmuxi brand, and netizens do not buy it.
Recently, the "The Voice of China" incident has attracted a lot of attention, and the situation has become more and more serious, and even the sponsors of the show have been strongly asked to divest.
Faced with this situation, these sponsors have to think about whether to continue to invest. Because if they insist on staying in it, netizens may lose trust in these brands and choose not to buy anymore.
The brands involved in this controversy, such as Anmuxi, Junlebao, and Master Kong, have suddenly become the targets of forced palaces.
And the cause of An Muxi's matter is this, in An Muxi's live broadcast room, many netizens have left messages in the live broadcast room, hoping that An Muxi can withdraw its investment decision on "The Voice" and so on.
These comments made the female anchor angry, and she unabashedly expressed her dissatisfaction with some netizens, calling them "follower dogs" and "brain pits".
If the anchor had just mentioned these remarks in her solo live broadcast room, perhaps the problem would not be too prominent, after all, not many people knew her.
However, she chose to make this remark in Anmuxi's official live broadcast room, thus providing a lot of material for netizens and those marketing accounts that pursue traffic. Many video clips of female anchors cursing appeared on the Internet, and it is estimated that the overall number of views has reached at least 100 million times.
Anmuxi fell into unprecedented trouble, and netizens said that they would no longer buy this yogurt, after all, there are other alternative alternatives on the market.
As the incident continued to ferment, An Muxi did not even dare to carry out the live broadcast, and also emptied all the windows, fearing that some netizens might take "retaliation" actions.
After the incident of An Muxi's female anchor, Chun Zhen undoubtedly became the biggest beneficiary. Before that, Chun Zhen's live broadcast room had almost no popularity, but now it has suddenly exceeded 10,000+ viewers. Such an amazing growth made the corners of the anchors' mouths can't help but show a satisfied and happy smile.
Not only that, but the comment area is also full of praise and support for the Chunzhen brand. Everyone left messages saying that they wanted to buy more Chunzhen products, and said that they would choose to drink Chunzhen as their first choice for daily drinks in the future.
This situation is reminiscent of the adjective "splashing wealth", because for an otherwise unknown brand, to have such a large and loyal fan base overnight is simply an asset and success.
An Muxi's female anchor incident gave Chun Zhen an excellent opportunity to show herself and gain public recognition. And this sudden increase in attention has opened the market for Chun Zhen.
And this is not the first time Yili has overturned, and the previous "little pudding incident" gave the "heavenly wealth" to Mengniu.
The cause of the matter is this, the blogger "Ice Cream Diary" posted a video on social media, which attracted the attention of the majority of netizens. In this video, a cute ice cream anthropomorphic character starts talking! There is a very funny and cute saying: "I am covered in creamy and fragrant".
This meme not only made the audience laugh, but also unexpectedly made the Yili ice cream pudding quickly popular! After that, Yili's official account also carefully created a series of content about "I am full of creamy fragrance" and interacted with netizens.
Through the popularity of this video and meme, the blogger "Ice Cream Diary" successfully brought great exposure to the brand Yili ice cream pudding. They flocked to buy this delicious ice cream with a creamy aroma and actively shared their praise for the taste and quality of the product on social platforms.
An interesting reply appeared in the comment area, and the blogger jokingly said: "Yili should pay me advertising fees!" ”
Many Internet users will go to the Yili live broadcast room to leave their own messages, hoping to interact with bloggers. However, the female anchor showed an extremely arrogant attitude, she said: "He is just a dealer, why should I pay him advertising fees?" ”
She said the distributor just borrowed Erie as a hot topic to get notice, and it seemed like everyone knew Erie milk and drank it.
Many netizens are very disappointed and angry about the operation of the anchor, which is undoubtedly disrespectful and neglectful to fans.
So some netizens ridiculed that the Yili female anchor is like "Mengniu's 007 agent", and she should have returned to Mengniu Company and received a promotion and salary increase in her position.
After that incident, the Yili live broadcast room has lost its former liveliness compared to the past. People stepped into Mengniu's live broadcast room, leaving only a few people to continue to be active.
Many netizens who paid attention to Mengniu asked him to quickly take over this "heavenly wealth", and they couldn't help but ask: "Mengniu, what are you doing?" Such a rare marketing opportunity. This is a good time for Mengniu to seize the opportunity to show its strength to enhance its brand influence. ”
Mengniu really listened to the suggestions of netizens, and quickly seized this wave of traffic and sold the little pudding to a boom.
Now is the concept of "customer first", there are so many alternatives now, once consumers are uncomfortable, naturally the "splashing wealth" will be given to your counterpart.