Back in November 2010, a MOBA game called Dawn Heroes was officially launched. However, for a long time, it has not stood at the top 5 of the free list.
"Dawning Heroes" suddenly reached the second place on the free list!
Recently, however, it has suddenly risen to the top of the rankings, mainly due to the uproar caused by Yao Mei's new skin in "Glory of Kings", which has gained a lot of attention.
A group of uninformed players were caught up in the Dawning Heroes craze, but soon encountered the embarrassing scene of not being able to log in or being ejected in the game. This begs the question, what is the product strength of "Dawning Heroes"? And how did it get to the top of the free list? This phenomenon also reflects the dilemma faced by the entire gaming industry.
First, let's review the whole story. The cause of the incident was the "True Hertz" series of skins launched by "Honor of Kings" on August 10, in which Yao Mei's matchless quality skin can only be obtained through a lottery. In order to express their dissatisfaction with this way of selling, some players chose to move to other MOBA games, of which Dawn Heroes became their choice.
However, as the number of new users increased dramatically, the server load exceeded the upper limit, causing Dawn Heroes' servers to crash. In addition, the server suffered a malicious attack, and the official had to issue apologies several times. Although the server was later urgently expanded, the problem of bombing still could not be completely solved.
After eight apology announcements and two Legend Skins giveaway, players were happy with the free Legends skins. However, feedback from players about the quality of these skins has been uneven. Some people think that the quality of these skins is good, after all, they are free; However, some people say that the experience of these skins is average, and there is a big gap compared to the skins of "Honor of Kings".
Objectively speaking, the overall performance of Dawn Heroes' skins is not bad, but there is still room for improvement in terms of model edge smoothness and skill effects. In addition, different skins can change the back-and-forth animation of hero skills, which affects the player's operation feel, requiring a better trade-off between aesthetics and balance.
As for the core gameplay of the game, there is no doubt that the gameplay of most MOBA games is basically similar. Regarding the hero design, it is true that you can see that the design of some heroes in Dawn Heroes was influenced by Honor of Kings. For example, some heroes have skill effects and effects similar to those in Honor of Kings. However, this borrowing and blending gives players a familiar and fresh feeling to a certain extent.
However, this is not a long-term solution. While the initial freshness can appeal to the player, this similarity may affect the player's experience once the player becomes familiar with the game. In fact, as early as 2021, Athletic World was sued by "Honor of Kings" for copyright infringement, and later "Dawning Heroes" made some adjustments to avoid litigation.
The ultimate goal is to attract more players, but the conversion rate brought by this is not ideal. Although the free list ranking of "Dawning Heroes" has risen in the short term, due to the closure of the recharge channel, the change in the best-selling list is not obvious, and the future conversion effect still needs to be observed.
Overall, for Dawn Heroes, this event is a test and an opportunity to show strength. No matter how the outside world evaluates, "Dawning Heroes" has always adhered to its core, constantly innovating and making progress. It has established itself in the competition of the entire game industry, and this encounter may be an opportunity to re-recognize and invest in the game, and it also proves once again that "Dawn Heroes" cannot be underestimated in the competition.