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Love letters
Editor|Astral Language
Rollovers often happen in the entertainment industry, and in the Internet celebrity world, the overturning scene is also quite exciting.
Don't look at the Internet celebrities in the Internet celebrity circle are amateurs, and their gossip news is more than the entertainment industry.
Maybe one second you are at the peak of your life, and the next second you may fall to the trough.
Only continuous innovation can be remembered by the audience, but there are times when Jiang Lang is exhausted.
When Internet celebrities began to fish in troubled waters, various rollover scenes followed.
Most people who often watch Douyin "surf" have heard the name Zhong Ting.
However, a video released by Zhong Ting, which led to the subsequent rollover incident, and netizens also called out spicy eyes.
01
Zhong Ting is very famous in the Internet celebrity industry, and the short video themes posted at the beginning are very novel.
Her short videos have a unique creative and humorous style, which attracts the attention of many viewers.
The pace of updates is also very fast, which also allows her to accumulate a lot of fans.
Zhong Ting always wanted to become a model before becoming an Internet celebrity, but unfortunately the congenital conditions were not good, the skeleton was too large, and she was rejected by many companies.
After many failures, she had to give up her dream of modeling, and then joined Datou Studio through the introduction of her best friend Ziran.
In order to create high-quality short videos, the three people spent a lot of energy to develop a unique style.
At first, the video did not cause a great response, but after the unremitting efforts of the three, a short video finally became popular.
Since then, Zhong Ting has become popular, and in the video she often ridicules her large skeleton, and was nicknamed "Zhuang Ting" by netizens.
Zhong Ting's character setting in the video is silly and sweet, looking silly, and it is this setting that keeps her fans high.
What touched netizens the most was that Zhong Ting made a lot of efforts in order to create better works.
In one video shoot, in order to present the most perfect work, I shaved my eyebrows completely.
You know, as a girl, hair and eyebrows are very important.
However, she did not hesitate to shave her eyebrows, which shows that Zhong Ting is really very attentive.
Zhong Ting's first popular video on her post was "Bring Your Boyfriend Home".
When the brother in the video saw his sister's boyfriend, the first time he pulled his sister into the house and closed the door, a series of operations that stunned everyone.
Just when everyone thought that this matter was over here, my brother reopened the door to take away the gift and shut his sister and boyfriend out again.
After this video was released, it resonated with many netizens and left messages in the comment area.
Some netizens ridiculed, saying that being a brother is this mentality.
And some people say that remember not to find a girlfriend with an older brother in the future.
They also took a video and were also on Douyin's hot search.
The content of the video is that the big head brought Zhong Ting a plate of cut watermelon, and told Zhong Ting that this was specially for her and not let others know.
Zhong Ting was also very moved, and after eating all the watermelons, the reversal came.
After seeing Zhong Ting finish eating the watermelon, the big head turned to the other members of the studio and said that everyone should eat barbecue today.
Then she could see Zhong Ting with a confused face, and at the moment she didn't know what was happening.
In this video, Zhong Ting showed her silly expression to the fullest, and was praised by countless netizens.
Although she is not a professional actress, she has put in a lot of effort to strive for perfection.
To achieve such results, it is inseparable from the results of her repeated research behind the scenes.
02
In fact, Zhong Ting has other different styles in addition to silly white sweet characters and funny style videos.
Zhong Ting's explosion is also inseparable from her trademark eye-rolling action and signature laughter.
As for why do you think even rolling your eyes can become her signature action?
This eye-rolling action is not in the script, it was during a video shooting, Zhong Ting inadvertently rolled her eyes casually.
I didn't expect it to be such an unintentional move, but it received rave reviews.
Many netizens feel that Zhong Ting's action shows her true temperament to the fullest, and has also circled a large wave of fans.
Since then, white eyes have become one of Zhong Ting's traffic passwords, and netizens have also commented on her:
"Douyin four exceptions: Zhong Ting's white eyes, like legs, Ziran's mending knife, Xiaohan's mouth".
Every time she posted a video, some netizens interacted in the comment area, saying that "there is no soul without white eyes", "you can roll your eyes here" and so on.
Some netizens also made a meme of her rolling her eyes and posted it in the comment area.
The rise and fall of Internet celebrities is often a momentary thing, and Zhong Ting is no exception.
At his hottest, the work was full of funny and novelty.
Over time, no matter how funny her content is, it will lose its freshness over time.
Zhong Ting and her team gradually did not pay attention to the innovation and quality of their works.
Although the number of works has not decreased, in the later videos, netizens feel that they are becoming more and more perfunctory.
As the quality of the work declines, they lose the support of netizens, and the traffic gradually goes down.
Gradually, the traffic is getting less and less, and it is obviously higher and lower than before.
When they realize the crisis, they try to market it in a different way.
However, it was such a decision that instantly shattered Zhong Ting's image in the hearts of netizens.
03
Zhong Ting after no traffic in order to attract the attention of netizens again.
Post a video of yourself on your pure face on your account, and then post a comparison photo of your makeup.
As soon as this video came out, it instantly aroused heated discussions among netizens, and they all speculated that this is her true face?
After watching the video, netizens said that the gap between before and after makeup is too big, and it is impossible to see that this is me without careful identification.
Before that, Zhong Ting's personality was a funny blogger, although she did not take the beauty route, but her appearance was obvious to all.
At this time, some netizens jumped out and said that they knew the inside story, saying that Zhong Ting's current beauty was undergone plastic surgery.
As soon as this news came out, it instantly exploded among fans.
What is even more incomprehensible is that no matter how her fans defend Zhong Ting on the Internet, she has no response.
Just when everyone was puzzled by this, Zhong Ting released another video, so that her Internet celebrity road was once again Waterloo.
In this video, Big Head takes off the socks on her feet and stuffs them into her mouth while Zhong Ting is not paying attention.
However, Zhong Ting took out the socks in her mouth and stuffed them into Zi Ran's mouth, and the expressions of the two were very calm the whole time.
Such a picture immediately caused discomfort among netizens, who felt that their video changed from the original funny to a spoof.
Netizens said they couldn't watch such a video and chose to skip it.
Without the support of netizens, Zhong Ting's traffic is getting less and less.
Unfortunately, Zhong Ting and her team lacked the ability to innovate, and netizens were reluctant to watch the video afterwards.
Losing the support of netizens, the traffic of the video decreases again.
In order to save fans and traffic, Zhong Ting began to shoot various X-sense videos.
Even if some funny videos are occasionally posted, some are borrowed from other works and lack a unique creative style.
In the past, when it was the most popular, each video had hundreds of thousands of likes, but now there are not even 200,000.
Looking at Zhong Ting's previous video, netizens can feel her original intentions.
Compared with before, Zhong Ting's status in the Internet celebrity world has been greatly reduced.
It's not just because of outage, but the quality of her videos has been deteriorating and there is no watchability at all.
She has struggled in this industry for five years, and her fans have accumulated nearly 20 million, making her a leader in the Internet celebrity industry.
However, she can't keep her original intention like she did at the beginning, and use some shoddy videos to perfunctory audiences.
Over time, audiences will no longer pay attention to her work.
Now Zhong Ting has a lot of fans, but no one likes her video.
Once Zhong Ting silently persevered and worked hard behind her back, which is a model for many Internet celebrities to learn.
In the face of this rapidly changing Internet era, she can always present the most perfect works to the audience with a positive attitude and novel creative thinking.
However, when the heat gradually receded, her steps stopped, and even gradually began to perfunctory.
In fact, in addition to Zhong Ting, the Internet celebrities who exploded with her gradually disappeared from the audience's sight.
A momentary explosion does not mean anything, only that there are more or less opportunities.
But those who can always occupy a place in the Internet celebrity industry must have made a lot of efforts behind it.
epilogue
Zhong Ting's rollover has sounded a wake-up call for people in the Internet celebrity circle.
If you just covet the limelight and traffic for a while, you can't sustain it for a long time after all.
Only through continuous efforts can you stand out in this competitive online era and become a true influencer.