In the contemporary era of increasingly diversified and personalized domestic cultural tourism consumption, the performance of a single traditional cultural tourism product in the consumer market is gradually weakening, and consumers are investing more travel expectations in new cultural tourism with the blessing of new technologies and models.
"Engage" and "Create"
For today's consumers, the tourist attractions worth driving to must not only have historical precipitation and cultural heritage, but also have a sense of interactive experience, and the audience is in it two-way communication, not only the identity of the appreciator, but also the participant and creator. In the pedestrian block of the Tang Dynasty Sleepless City upgraded by the National Arts Zoomlion, the stars staggered with light curtains, and as the performers slowly paced and raised their heads and sang, the Oriental Sheng Tang of the Dynasty of all nations sounded with the sound of horses' hooves. In the city that never sleeps on the Yangtze River, under the dappled light and shadow of the lights, there are confessions left by the 11 cities in the Yangtze River Basin, as if as soon as you raise your eyes, you will return to the smoke and rain Jiangnan that the literati and inkers praised.
Being able to mobilize consumers' emotional associations can stimulate more commercial consumption possibilities, promote the upgrading of cultural and tourism formats, and interact with light and shadow art, which is the key to satisfying consumers' immersive viewing experience.
What we usually call light and shadow art interaction refers to the use of light sources, projections, sensors and other technical means to dynamically interact with people, spaces, objects, etc., to create visually impactful and infectious works of art or scenes. Light and shadow art interaction can create a scene different from reality for the audience through sound, light, electricity and other elements, so that the audience can obtain sensory experience and interact with cultural products at the same time, triggering the audience's emotions and resonance.
On the basis of maintaining its immersion, light and shadow art interaction is constantly exploring and technical iteration, and the progress and innovation also make light and shadow art interaction freely combined with cultural tourism-related elements and applied to various themes in the field of cultural tourism.
Painting, sculpture, music, dance, etc. can be perfectly integrated with light and shadow art, so as to make a concrete expression of abstract emotions, so that the hidden cultural soul of each urban area can be fully displayed in front of the audience.
"Emotions" and "Feelings"
Under the leadership of Liu Bing, chairman of the National Arts Alliance, the city mode that never sleeps presents many immersive performances, and the brilliant and changeable light and shadow are the key to unlocking the audience's emotions. The dark light cast, the bell sounded deeply, and the protagonist on the stage was secretly sad. When it lights up again, many actors dance and rush to the stage, joyful, firm and powerful, the pillar of light swaying left and right and suddenly throwing strong light on the entire stage, the long silent darkness has finally passed, and a glorious and brilliant history will be staged in front of the audience.
Since it is difficult for traditional single scenic spots to gain a sense of identity in presenting cultural stories, most of the audience can only stay in the experience of walking around and watching flowers. Many tourist attractions are also cooperating with the field of light and shadow art interaction, trying to create a new type of scenic spot with innovative and story with new technical means, so that the audience can feel immersed.
As an emerging form of the intersection of technology and art, light and shadow art interaction is bursting with new charm just like the cultural tourism industry, which is constantly upgrading its business format. Grasping the innovation and diversity of the interaction between light and shadow art and integrating with the cultural and tourism industry will be a key part of the cultural tourism industry to achieve new breakthroughs and move to new heights.