Recently, Zhang Jian, the delivery brother of Dingtone grocery shopping Shanghai Zhongyuan Station, obviously felt that he was busy... In the hot summer, many citizens prefer to buy vegetables online. Zhang Jian found that the number of orders at the site in recent times has increased significantly, and many orders contain "heavyweight" summer products such as watermelon, beer, and drinking water. Due to the "weight" of orders, riders can deliver fewer orders per time, but the frequency of trips increases.
Data show that since July, the overall order volume of Dingtone has continued to rise, and the sales of watermelon, cold drinks and other summer products have increased significantly, up more than 30% from the previous month.
In order to cope with the peak of orders in the summer and protect the health of riders, Dingtone has made personnel planning in advance, and has reserved about 30% of its capacity in advance compared with the off-season, and prepared summer relief drinks and medicines such as salt soda and lotus fragrance water for front-line personnel at various stations.
While the demand for online procurement is rising
The public is also particularly concerned
Quality and safety of summer food
Will the cold drink melt when delivered?
How to ensure the quality and supply of dishes?
The reporter learned from Dingtone that in view of the risk points such as easy melting of cold drinks in summer and easy occurrence of food safety problems, the quality control department of the enterprise has also launched a special action of "summer food safety" to strengthen the control of the storage time of cold chain goods, ensure that the refrigeration equipment meets the temperature requirements, and conduct special training on cold chain packaging for front-line personnel.
For example, when an ice cream is out of the warehouse, in addition to being wrapped in a special aluminum foil bag by the sorter, Dingtone will also require the brother to use the corresponding amount of refrigerant to cool the product when delivering. In addition, the outermost layer of the package is a double check of the distribution bag with thermal insulation and the distribution box to ensure that the ice cream is delivered to the user in the best condition.
At the same time, in terms of commodities, Dingtone has also made corresponding production area rotation and procurement planning to ensure the supply of key commodities such as meat, poultry and eggs, vegetables and fruits.
Take the vegetable category with high demand as an example. Due to the hot summer in the south and the frequent occurrence of extreme weather such as typhoons and rain, the vegetable producing areas in the plains are mostly affected, and the output is prone to fluctuations. In order to ensure the stable supply of summer vegetables, Dingtone has launched more than 30 kinds of "highland summer dishes" this summer. These vegetables are directly harvested from the Yun, Gui, Sichuan and Mengmeng plateau origins with abundant sunshine and large temperature differences between day and night, and will not be affected by the high temperature and extreme weather in summer, and the production is stable and the taste is sweeter than that in the plains.
At present, high temperature days occur frequently, and the sales volume of Dingtone Grocery Highland Summer Vegetable Series in the past two weeks has increased by more than 50% compared with the previous two weeks.
Midsummer
Many residents are reluctant to go out to buy groceries
I don't want to bear the "heat" of cooking
For this, those "do not fire" pre-made dishes
became a "net celebrity" in the summer
This year, prepared dishes have become one of the choices of many citizens. According to data from the Dingtone platform, after entering the summer, the demand for ready-to-eat and ready-to-eat pre-made dishes in the ready-to-eat and heated categories has increased significantly. On the Dingtone grocery shopping app, the search volume of keywords "cold food" and "cold food" increased by 130% compared with the same period last quarter.
Dingtone also launched the "No Fire in Midsummer" series, featuring the concept of "no oil smoke". In addition to simple and convenient salads, cold powder, cold noodles and other classic foods, many new cold food products have also been launched. White chopped chicken, saltwater duck three treasures, fragrant residue wei wei shrimp edamame double spelling....... There is also a "Cai Changqing Green Pepper Spicy Braised Seafood Bucket" that can eat four kinds of seafood, and the ingredients include jiwei shrimp, flower snails, flower clams, crab tongs, rich in high-quality protein, cool and appetizing.
At the same time, considering the "Chinese stomach" that is not accustomed to eating cold meals, Dingtone's own brand "Cai Changqing" makes full use of the advantages of pre-made dishes and launches a new "microwave ready-to-eat" series. Fatty sausage chicken, shredded fish-flavored meat, curry brisket, shredded eel, braised beef ribs, fried pork liver with sauce, kung pao chicken... The packaging adopts environmentally friendly and harmless special "ding bags", whether it is a large dish or a small stir-fry, it only needs to be heated in the microwave for a few minutes to enjoy, which is not only very suitable for family meals that do not want to fire, but also provides a new choice for office white-collar workers' working meals.
The person in charge of Dingtone prefabricated vegetables introduced that after the launch of the convenient and fast "microwave ready-to-eat" series, the feedback was good. Since July, the sales volume of this series has increased by more than 60% compared with June, and the overall sales volume of prepared dishes has also increased by more than 10%.
Text/Image: Mao Xinhui
Editor: Wu Baixin