The news of the death of Li Min, the queen of the music world some time ago, made Yanyan still unable to calm down for a long time until the moment of writing.
The once popular "di da di... di da di..."still lingered in the ears, but a generation of divas dispersed.
▲Who remembers Li Min's ancient advertising film when he was a good man
Just like the brands such as Haodi, Tihua Xiu, and Meijiajing in memory, they are each separated in the torrent of the times. But what many people don't know is that from Haodi to Meijiajing and Ding Jiayi, the cleaning and care technology of these conscientious domestic products has been improving, and even still leading the industry.
What is even more valuable is that these old domestic products are still trying their best to maintain price stability.
As an ingredient party that pursues the ultimate cost performance, if you don't know these domestic treasures, you really lose a lot!!
Today, let's quickly follow the words and see if there are any treasures that are drowned in the tears of the times! (Remember to slide to the end of the article and check the summary picture of the good things~)
01
Wash effortlessly, greasy without a trace
Shulei brand was originally a brand of Hubei Sibao Co., Ltd., and her sister brands Meitao, Fengying and Shunshuang are also known to everyone.
In 2007, the Beiersdorf Group acquired 85% of the shares of Silk Treasure AG without much interference in the development of these brands.
In this environment where the average price of shampoo + conditioner set is close to 100 yuan, several top-selling shampoos in Shulei's flagship store are priced at about 29-39 yuan, and the specification is 355ml of large capacity.
These shampoos can be selected according to their own hair care appeals, including styles for strong hair for hair breakage, oil control and dandruff styles designed for dandruff and other problems, and silk moisturizing and smooth series shampoos that Shu Lei used to promote in TV commercials to improve hair problems.
Shulei Oil Anti-dandruff soothing shampoo
Reference price: 89 yuan/420ml
In this era of involution, Silkbow has also launched the SLEK PRO Pro series, in which the oil-control dandruff shampoo is infused with 4 ceramides, moisturizing amino acids and soothing botanicals from Evonik;
With mild amino acid surface activity, it is especially suitable for people who have excessive scalp oil production and often have barrier problems.
When it comes to blessing multiple skills, the price of this 420ml shampoo is less than 90 yuan, and the words are really moved!
What also touches me is these old friends, "love life, love Lafang", "dandruff, is to be happy", "green silk hair, the relationship is a hundred years (100 years of moisturizing hair)", "vitality comes from nutrition, vitality comes from youth, vitality comes from passion (Xia Shilian)".
Today, when prices are soaring, these old friends still maintain prices close to the people, and some even retain simple packaging, but the products are still easy to use.
02
Cheap large bowl, refreshing cleansing
In December 2010, the Ding Jiayi brand had partnered with global perfume manufacturer Coty Inc. A share purchase agreement was reached.
In 2015, Shiqi Group repurchased the Ding Jiayi brand, becoming the first national brand to successfully repurchase.
As for why the brand is called Ding Jiayi, it is because the founder Mr. Zhuang Wenyang feels that Mr. Ding Jiayi, as a professor at China Pharmaceutical University, first invented the national patent technology of "ginseng active cell culture method" in 1987, becoming the first person in mainland biological whitening...
Professor Ding has recognized his research results in skin care and named the product "Ding Jiayi".
Ding Jiayi Purifying Cleanser
Reference price: 9.9 yuan/120g
Ding Jiayi brand has a purifying facial cleanser, the daily price is 19.9 yuan for two sticks, with a capacity of 120g.
With sodium cocoyl glycinate, an amino acid active ingredient, as the main cleansing ingredient, it is gentle and skin-friendly, easily lathering and creamy.
Sodium cocoyl glycinate is refreshing and not tight after rinsing, and there is almost no residual feeling of traditional amino acid epiactivity.
The formula helps to balance the comfort of this cleansing with anionic surface activity + amphoteric surface activity, and even very forward-looking addition of biological surface living saberseed extract.
On the one hand, it strengthens the cleansing power of the cleanser, on the other hand, the sapina extract can also help improve the skin's resistance to external discomfort and inhibit harmful bacteria.
The moisturizing ingredients for soothing and repair are also luxuriously added, including Lactobacillus/ginseng root ferment filtrate, which is the core active of the Ding Ka Yi brand.
Rich in ginsenosides, it has a multifaceted protective effect on the skin and is added to cleansers to reduce possible dryness after cleansing and maintain skin hydration.
This cleanser is comfortable to use, lathers easily and foams thickly. Skin is comfortable after rinsing without residue. As a cleanser of less than 10 yuan, it is really a big domestic brand!
Ding Jiayi whitening sunscreen barrier cream
SPF48 PA+++
Reference price: 24 yuan/50ml
Ding Jiayi's good brand category is also sunscreen, you must know that sunscreen products are one of the most difficult categories of all skin care products.
Ding Jiayi Whitening Sunscreen Barrier Cream and Ding Jiayi Whitening Physical Sunscreen are all high-quality and inexpensive products, but the second pure physical sunscreen is a little white, or I hope Ding Jiayi will work hard!
03
A large collection of 5 yuan toothpaste
Those toothpaste slogans that appeared in TV commercials still impressed the words: "tooth and tooth, nutritious, healthy white and strong" Naes (tooth and tooth) toothpaste, "hot and cold, sweet and sour, eat if you want"...
The production process of toothpaste in mainland China has always been leading and continues to improve, but toothpaste, as the most basic part of our daily necessities, is not easy to impress everyone.
Yanyan had the honor to visit Shanghai Meijia Jing Daily Chemical Co., Ltd., formerly known as Shanghai Hague Paste Factory, which is now one of the world's largest toothpaste foundries, undertaking production orders from Unilever, TESCO and other international large enterprises/groups.
The toothpaste produced by Meijiajing uses the industry's leading fluorine-free moth-proof technology, and egg yolk extract (anti-caries egg yolk globulin) belongs to the national invention patent (patent number ZL201210398690.1);
It has obvious effects on the prevention of dental caries, gingivitis and periodontitis and its halitosis, and is suitable for use in children's toothpaste products.
In addition, Meijiajing also has a non-preservative production process for toothpaste, and there are 16 invention and utility model patents that can be queried in the State Intellectual Property Office, which are properly "hidden merit and fame".
Its products using these technologies and patents, such as Shanghai acid-proof toothpaste, white jade toothpaste, etc.
Shanghai acid-proof toothpaste, Shanghai white jade toothpaste
(acid-proof) reference price: 6 yuan/178g
Reference price: 3.3 yuan/90g
We were also pleasantly surprised to find a two-sided needle brand, "One Toothpaste Two-Sided Needle", which occupies a large place, and the two-sided needle brand is involved in a full range of daily chemical products.
Two-sided needle Chinese medicine toothpaste
Reference price: 9 yuan/110g
The two-sided needle itself is a Chinese herbal medicine, which is used in oral care to help improve problems such as breath and gum discomfort, and is deeply loved by consumers.
Oral care products that also use Chinese herbal extracts as the selling point, as well as scutellaria baicalensis toothpaste featuring scutellaria baicalensis extract, Pian Zixi toothpaste featuring the secret formula Pian Zixi, and Tian Qi toothpaste featuring Tian Qi extract...
The core active substance is the brand name, and the main thing is a sincerity.
Look at the products on hand under the names of "Hermes in toothpaste", "lady's toothpaste", "local toothpaste" and so on, compared with these toothpastes that are less than ten yuan, I really want to buy all of them and change the taste brush every day!
In fact, there are many good products with good quality and low price, such as Oriental Flower Moisturizing Hand Cream adding ingredients such as avocado tree butter, ceramide 1, 6II, 3 and plant sphingosine to care for hand skin, and the price of a large capacity of 75g + 25g only costs about 6 yuan (do we mean is there really money to earn?). ）。
There are more young good friends in Jiaqing products, maybe now there are white cats and libai dish soap in the kitchen, and there are also carved brand Naess washing powder, transparent soap, and white, super energy laundry detergent next to the washing machine, almost all of which are synonymous with high quality and low price...
In the hurry years, these "good friends of youth" were speechless.
And in today's pursuit of a more refined sense of use, have you ever been carried away by consumerism and ignored the unpretentious side of these old friends?
Remember to give today's article a "looking" and call for the return of domestic products together!
Curator: Teng Teng Executive Producer: Phyllis
Typesetting: Bear Boy
Reviewer: Yan'an Tang Research Institute
This article was originally created by Yan'an Tang content team, and some pictures come from the Internet
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