Recently, the international authority "Brand Finance" officially announced the "2023 Global Top 50 High-end and Luxury Brands by Value" list, and Lao Fengxiang, who celebrated its 175th anniversary this year, became the only jewelry brand in Asia. As a representative of the national time-honored brand, Lao Fengxiang has won the title again, which has further enhanced the brand confidence and cultural confidence of Chinese enterprises.
Up to now, Lao Fengxiang has more than 5,600 sales outlets (including 15 overseas stores), and is a leading brand in the domestic gold jewelry industry. The company has always been adhering to the entrepreneurial spirit of "dare to think, dare to do, dare to break through", and its business performance has maintained sustained and rapid growth for a long time. In 2022, the company ranked 377th among the "Top 500 Chinese Enterprises", up 2 places from last year; Maintained 34th place in the "Top 100 Shanghai Enterprises" ranking; Fortune China 500, the company ranked 225th; Lao Fengxiang brand ranked 12th in the "Global Luxury Power Ranking"; The China Brand Building Promotion Association evaluated the brand value of Lao Fengxiang as 78.026 billion yuan, ranking first in the mainland.
All-round talent construction lays the foundation for long-term development
The company has an experienced management, production marketing and process technology team. At present, there are 5 working national arts and crafts masters, of which 3 enjoy the State Council allowance; 8 Shanghai Arts and Crafts Masters; There are 36 senior professional and technical titles, including 7 senior arts and crafts artists at the full professor level; 54 people with intermediate professional and technical titles; 53 technicians and 45 senior technicians; There are 480 intermediate workers and 298 senior workers (including middle and senior salesmen), and the middle and senior technical personnel are in a leading position in the jewelry industry.
Organize the implementation of the "Fengxiang Plan", and further strengthen the construction of reserve cadre echelons. The party committee of the company adheres to the principle of "party management of talents" and the strategic coordination and combination of "talent strengthening", and plans and implements talent training and enterprise development synchronously. In order to solve the problems of unreasonable echelon structure of the company's cadre talent team, the age of some key positions, and the lack of reserve forces, in 2017, the three-year round of "Business Management and Party and Mass Reserve Cadre Selection and Training Plan", that is, the "Fengxiang Plan", was launched, grasping the four key links of selection, training, selection and pilot, and comprehensively building a cadre talent team that meets the needs of enterprise development and a modern market-oriented employment mechanism.
Extensive training and exchanges have been carried out, and the work ability and professional level of cadres have been further improved. The company extensively carries out skills and business training, enriches training and education methods and content, and enhances the comprehensive ability of professional talents. Through internal skills training and technical competitions, cooperative training with colleges and universities, foreign visits and other channels, accelerate the quality improvement of employees and backbones. Vigorously select and send reserve cadres to important departments and key posts for temporary training; Through the "chief" series of appointment system and the promotion system of designers and producers, "mentors lead apprentices" and "mentor-apprentice pairing" and other "passing, helping and leading" to promote echelon construction; Organize and participate in phased key work such as equity reform, theme product design and sales, participate in various theme practice activities, and increase talents in practice.
Orderly promote the professional manager system, and further improve the market-oriented employment and incentive mechanism. Since the pilot of the professional manager system in 2020, more than two-thirds of the company's enterprises, including 37 corporate enterprises and 3 business departments, have promoted the implementation of the professional manager system. By the end of 2022, the company has carried out three batches of professional manager system pilots, achieving full coverage.
Actively explore the reform of employee compensation and welfare, and strive to synchronize employee remuneration and welfare with the development of enterprises. At the level of middle-level and above cadres, combined with the implementation of the professional manager system, promote the performance appraisal system based on the overall efficiency of the enterprise and the completion of production and operation goals in the leadership group of the subordinate enterprise, and cash the relevant remuneration according to the assessment results. At the level of ordinary employees, adhere to the principle of distribution according to work as the main body, take into account the principle of efficiency priority, market regulation, salary fixing by post and fair incentives, form five major salary systems of production, design, wholesale, retail and management, reasonably increase the labor remuneration and salary level of front-line employees, steadily increase employee income, and further enhance the work initiative and enthusiasm of cadres and employees through performance appraisal, merit selection, equity incentives, employee shareholding, profit sharing and other incentive mechanisms. Form a performance evaluation and income distribution pattern that matches the positioning of the enterprise and is conducive to stimulating the entrepreneurial vitality of officers.
Party building leads and promotes high-quality development
The party committee of the company has always adhered to the party's comprehensive leadership over enterprises, unified the strengthening of party organization leadership with the improvement of corporate governance, and effectively enhanced the leading and guaranteeing role of high-quality party building in the high-quality development of Lao Fengxiang.
Strengthen institutional building. Complete the basic coverage of the "Party Building Constitution" of joint-stock companies and affiliated enterprises, and promote the organization, institutionalization and concretization of the leadership core and political core role of Party organizations. According to the dynamic internal control, optimize the "List of Party Committee Pre-study Matters" of the joint-stock company, and further improve the decision-making procedures and methods of major matters of the enterprise. Combined with Lao Fengxiang Co., Ltd.'s "Three-Year Action Plan for Fully Promoting High-quality Development (2023-2025)" to formulate the "Lao Fengxiang 2023~2025 Party Building and Strong Foundation Action Plan", it is planned to provide a strong political guarantee and organizational guarantee for Lao Fengxiang's reform and development by consolidating the construction of grassroots organizations, standardizing inner-party education and training, strengthening the construction of party affairs workers, and enriching Lao Fengxiang's corporate culture.
Further stimulate the vitality of grassroots party organizations. Formulate and implement the Measures for the Annual Assessment and Evaluation of Grassroots Party Building Work, convene a special work conference on party building every year, organize grassroots party organizations to carry out annual work debriefing reviews, strengthen effective evaluation and incentive measures for the implementation of party building responsibilities, and promote grassroots party branch secretaries to conscientiously perform their party building work duties. To promote the deep integration of party building and enterprise development, the party branch of Shanghai Model Party Branch Lao Fengxiang Production Center actively plays an exemplary leading role, with the help of the wisdom and talents of young party members, organizes and undertakes the "Lao Fengxiang Young Talents Works Report Exhibition", calling on the majority of young and middle-aged designers to achieve their dreams with ingenuity and create the future with hard work.
Adhere to the leadership of party building and promote the prosperity and development of business circles. Give full play to the role of the first batch of member units of the Yuyuan Business District Party Building Alliance, promote the effective docking of enterprise service resources and business district service needs, and jointly create a new situation of "party building and joint construction, resource sharing, neighborhood co-prosperity, and civilized co-education" in Yuyuan Business District. Fully integrate the resources of all silver buildings in Yuyuan Commercial District, enhance the pooling power of gold and silver jewelry consumption in Yuyuan Commercial District with high-quality product and service supply, and promote the continuous recovery of retail entities in Yuyuan Commercial District.
Reporter / Fan Yuhao
Editor / Lulu Chen
Photo / Lao Fengxiang