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Starbucks launched the Mid-Autumn Mooncake "Star" every year with packaging innovation

author:Shandong hot search

In the Mid-Autumn Festival of 2021, Starbucks returned with three mooncake gift boxes, gathering 6 unique mooncake flavors, in addition to 2 classic flavors, and launched 4 new creative flavors. At the same time, Starbucks has integrated the new fashion of environmental protection and sustainability into the packaging design, and created a "versatile" environmental protection gift box. While delivering festive blessings, it also brings consumers a new experience of reunion with a difference.

Starbucks launched the Mid-Autumn Mooncake "Star" every year with packaging innovation

<b>4</b> <b>creative flavors</b> <b>+ 2</b> <b>classic flavors</b>

In terms of taste, this year,Starbucks has made bold innovations and attempts on the flavor of mooncakes, gathering representative flavors from a number of world-renowned food meccas to bring creative Mid-Autumn Festival delicacies. Among them, there are both upgrades and improvements to the classic milk yellow mooncake, as well as inspirational creations such as French black truffle beef mooncakes, which meet the taste preferences of consumers of different regions and ages.

The "Belgian Black Pecan Mooncake" has the outer crust and the inner filling of the flow heart with a cocoa content of up to 70% of the imported dark chocolate from Belgium, which completely reproduces the slightly bitter and rich taste of the dark chocolate, and the pecan granules are dotted in between, so that the flavor is progressive. The recipe of "French Black Truffle Beef Mooncake" combines real black truffles and salty, delicious, and full of marinated beef, and the sweetness of white kidney bean paste, the salty freshness of beef, and the aroma of black truffles are intertwined to bring a taste experience that is like the texture of French food. "Tea Vana Zen Rhyme Oolong Plum Mooncake" is based on Zen Yun Oolong Tea from Anxi County, Fujian Province, China, and is paired with green plums that mature in the late spring, and the sweet and sour green plum sauce is accompanied by a faint aroma of oolong tea, the tea aroma is melodious and the aftertaste is long. The "Yuzu Mooncake" selects a selection of fragrant Japanese grapefruit and soft and juicy red grapefruit, and the combination of the two kinds of grapefruit "grapefruit + grapefruit" allows the combination of sweet and sour to be balanced, and the entrance is full of vitality and fruity experience, bringing both taste buds and smell.

Starbucks launched the Mid-Autumn Mooncake "Star" every year with packaging innovation

For the other two classic flavor mooncakes, Starbucks has also adjusted its sweetness and recipe this year. "Sea Salt Caramel Espresso Flavored Mooncake" is full of the aroma of Starbucks' classic Espresso coffee, and you can feel the soft combination of sea salt caramel sauce and coffee in the mouth, as well as the rich layers brought by high-quality hazelnut granules, and the overall taste is bittersweet and sweet, sweet and salty. The "Star Sand Flowing Milk Yellow Mooncake" perfectly blends the salted egg yolk of rustling with the silky butter imported from New Zealand, and when you bite down, the rich milk aroma bursts out in the mouth with the overflowing heart, which is worthy of being a classic in the Starbucks mooncake family.

<b>Mooncake gift boxes can also be turned into storage boxes and shelves</b>

In addition to deliciousness, environmental friendliness and practicality are also a highlight of this year's Starbucks Mooncake Gift Box. It only takes a few simple steps to turn the Star Mooncake Gift Box into a magazine storage box, stationery storage box and electronic product holder; the Star Mooncake Gift Box into a drawer storage box and a natural amplifier; and the Star Mooncake Gift Box into a file storage box and a computer cushion. This ingenious design not only makes the traditional mooncake gift box have more functions and value, but also makes the best use of things and greatly reduces unnecessary waste.

Starbucks launched the Mid-Autumn Mooncake "Star" every year with packaging innovation

The environmental protection of Starbucks gift boxes is not only reflected in the secondary use of the box. In order to reduce the use of disposable paper bags, Starbucks has also made an "article" for the bag of gift boxes. The Starbucks Star Gift Box features a handle made of recycled polyester (RPET) fiber on the outer packaging, which can be lifted and placed with a gentle lift, eliminating the need for additional paper bags. The two mooncake gift boxes of Starbucks Star Delight and Star Yi are equipped with a mesh bag made of 100% recycled polyester (RPET) fiber, and a stretch belt is also added to the net pocket bag, which can be used to fix the accompanying cup, bottled water, and can also be used to tighten the net bag for daily carrying. Starbucks allows the Mid-Autumn Festival to continue every day of daily life.

Starbucks launched the Mid-Autumn Mooncake "Star" every year with packaging innovation

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