Hello everyone, this is the Zhengfang game, I am the Zhengfang little brother.
Although games are a common form of entertainment these days, there are times when players are still blinded. So if someone can get to know the player a little bit and respect the player's preferences, then the player will pour back.
Recently, the linkage party of an "unpopular" game of Mihayou has become popular because of its respect for players!
Recently, the women of Mihayou have linked the mobile game "Undecided Event Book" and the well-known tea brand Chabaidao, and there is nothing special around the linkage, that is, common products such as co-branded cup sleeves, stickers, paper bags, postcards, and ticket stubs. However, because of the professional attitude and intimate service of Chabaido, the event became popular on the whole network, and related topics have nearly 200,000 popularity on the Internet!
Because this tea hundred ways treat this linkage with intention, it makes players feel very warm.
For example, the clerk will collectively call the player "lawyer", because "Undecided Event Book" is a mobile game with the theme of legal love reasoning, and the player plays the role of a lawyer. What moved the players even more was that Chabaidao also trained the clerks, and some netizens exposed some training content.
For example, in the training materials, they use large and bold font to emphasize "pay attention to attitude, do not ridicule". There are also many detailed rules below, requiring you to remember the name of the game character, the theme color of the character, do not be impatient with the player because of the hot activity, and finally emphasize not to evaluate the player at will, do not step on the game character.
To sum it up, one sentence is to respect the player.
If you show your respect for me with your actions, then I will respond to your efforts with banknotes, so "Undecided Event Book" is directly sold by players! Many stores directly exploded orders, printed takeaway orders piled up, and some netizens broke the news that some stores were forced to close takeaway online stores, because the volume was too large and the couriers could not deliver them.
Obviously, Mihayou and Chabaido have learned the lesson of Tencent's game linkage rollover.
In December last year, Tencent's women linked the mobile game "Light and Night Love" with the well-known cold drink brand Hushang Auntie, only to announce the start of the event in the morning and cancel it in the afternoon. The reason is that the employees of Shanghai Auntie are unobtrusive and do not respect players and linkage games.
At that time, the owner of the Shanghai Auntie franchise store complained that the female players of this game were idle and sick, living men were not as good as dead men, and it was necessary to buy more goods so that more stupid women could buy them, and some employees triumphantly posted that they wanted to spit in milk tea, and after the incident was exposed, Shanghai Aunt was complained about by the whole network and was on the hot search.
As a result, this hard-won cooperation ended before it began.
Some netizens ridiculed "Cha Bai Dao: Where are the years quiet, thanks to young women and old watches." "There are also netizens who pointed out" Cha Baidao: What's wrong sister-in-law, aren't your orders full? "There is no mention of Aunt Hushang, the words are Aunt Hushang.
Some netizens were moved by the dedication of tea and baidao: "The order in which you even pack milk tea is Xia Zuo Molu, I really cry to death." There are also netizens who broke the news that the franchise store that is working hard for the player, "The store manager on our side directly said that it would not be closed and done all night, to ensure that every lawyer who bought the package could get it." ”
Little brother: Children know the saying "customers are God", but many businesses don't say that they treat customers as gods, and they can't even treat customers as people. In fact, a little more serious like this tea and respect the player, you can gain fame and fortune, but unfortunately some merchants just can't do it.
A positive question: If the games you play are so linked, what would you do?