Every move of the Internet giant company will always affect the hearts of countless netizens, even if the netizens do not work in this company at all.
Why is that? Mainly because the actions of giant companies will always bring a lot of impact to people's livelihood within a certain area.
As one of the three giants of e-commerce, all its actions will naturally be seen by netizens. Jingdong's recent removal of the LOGO has attracted the attention and speculation of netizens.
In 2017, the signing of the contract between JD.com and Xi'an Aerospace Base was a bang at the time.
At that time, JD.com settled in Xi'an with 18.5 billion, but now the logo of JD.com Building has been removed. Is it that Xi'an can't keep JD.com? Or is there a problem with JD.com's own development?
Development opportunities with JD.com
To know why the logo of JD Tower was suddenly demolished, it starts 6 years ago. At that time, the cooperation agreement between JD.com and Xi'an Aerospace Base involved an investment of 20.5 billion yuan, so this incident caused a great sensation in Xi'an.
At that time, JD.com said that it would establish three headquarters in Shaanxi, including the big data operation headquarters and the global unmanned system industry headquarters, three platforms such as the flight operation management platform and the big data operation platform, as well as four major industries such as smart logistics and characteristic towns.
Once the plan was made public, it drew applause from both the government and the local people.
The reason why the cooperation agreement between JD.com and Xi'an Space Base has attracted so much attention is because it involves local livelihood issues in Xi'an.
For such an important enterprise as Jingdong, which city it settles in, which city has greater development potential, and the most closely related to local people is employment opportunities.
The cooperation between JD.com and Xi'an Aerospace Base not only drew a grand blueprint in the content of the agreement, but also high-profile when JD.com settled in Xi'an, it also high-profile replaced the building originally planned as an office building by the management committee with Jingdong Building, and affixed the JD.com LOGO.
Even the original "Shenzhou Avenue" has been renamed to become "Jingdong Avenue", and the flag of Jingdong is even juxtaposed with the national flag and the flag of the space base.
Such a huge move made all Xi'an people think that such cooperation would continue forever, and it also made many foreign netizens envious. With companies like JD.com settling in, the development of Xi'an will inevitably be like a tiger.
The reasons for moving out are controversial
However, unexpectedly, in the past 6 years, the logo of Jingdong Building has been removed. However, according to the map APP, Jingdong Avenue is still there, so has JD.com withdrawn from Xi'an?
Some netizens speculated that the reason why JD.com moved the building out was because the business environment of the entire Shaanxi Province was worrying.
After all, Huawei has not developed in Gaoling before. Some netizens also said that JD.com's doing so is a manifestation of a lack of social responsibility.
However, these are the speculations of netizens, what the truth is, but also from the purpose of JD.com's entry into Xi'an.
The authentic purpose of entering Xi'an
The cooperation between Jingdong and the space base could be described as a citywide screen at that time, and it was difficult for Xi'an netizens to know it. The news that JD.com CEO Liu Qiangdong appeared on the streets of Xi'an shocked local netizens.
According to the information revealed by Liu Qiangdong, it is not difficult to find that he chose Xi'an after careful consideration, because Xi'an has many well-known universities, which is convenient for JD.com to absorb talents.
At that time, JD.com planned to vigorously develop a drone project in Xi'an and build a drone aviation logistics network.
Xi'an is a city closely related to the Shenzhou spacecraft, so JD.com at that time believed that cooperation with Xi'an Aerospace Base would inevitably change the status quo of weak UAV endurance and seize the UAV logistics market.
All of the plans of the industry giant JD.com have basically received the support of the local government. The Shaanxi provincial government supports JD.com to build a drone flight base, and JD.com also makes full use of its own advantages to provide strong support for big data and platform construction in Shaanxi Province through cloud computing and big data analysis technology.
At the beginning of the cooperation, both sides had very clear plans. If it were not affected by force majeure factors, in 2020, the convergence of hundreds of billions of industries would have been achieved. The rise of industry will inevitably lead to more jobs, which were predicted to create nearly 10,000 jobs at the time.
There is no doubt that JD.com made such a choice at that time because Xi'an has sufficient geographical advantages and airspace resources.
However, if enterprises want to achieve better development, the impact of local business environment and other factors is also very important.
Six years later, JD.com moved out of Xi'an, and JD.com decided it would be wiser to move the group to a core business location.
At the same time, JD.com's headquarters also moved away from its original location?
For this point, Jingdong Group also did not hide it, directly announced in the middle of the year that the headquarters has signed the Tsinghua Science and Technology Park, occupying a more prosperous commercial area. It has convenient transportation and is also home to famous companies.
At the same time, there are many start-up companies there, which means that JD.com's layout has changed. In the future, JD.com is likely to carry out mutually beneficial cooperation with entrepreneurial companies, and its business scope may also be further expanded.
The move of Jingdong Building out of Xi'an and Jingdong headquarters into Tsinghua Science and Technology Park not only affect the hearts of industry insiders and Xi'an netizens, but also make many consumers very interested.
It seems that JD.com, as one of the e-commerce giants, not only did not lie flat in the incandescent competition, but played a bigger chess game.
The increased competition between e-commerce companies is undoubtedly good news for consumers, and even for the healthy development of the entire industry.
Summary:
The move of Jingdong Building out of Xi'an has made some people happy and some worried. While local netizens in Xi'an are reluctant to give up JD.com, they are also speculating about when Xi'an will usher in opportunities again.
Netizens who love shopping in other regions are looking forward to what surprising business JD.com will launch?
What do you have to say about this? Welcome to leave your opinion in the comment area!