In recent years, with the continuous popularization of the nutritional value of goat milk, consumers' demand for goat milk powder is also rising, and the market position of goat milk powder is even more "rising", attracting a number of dairy giants to enter the subdivision of goat milk powder, and "cattle and sheep" has become the main theme of the market.
According to experts' predictions, the market development potential of China's sheep milk industry in the next 10 years may reach more than 200 billion yuan, becoming the next 100 billion-level outlet.
As a pioneer in the sheep milk powder subdivision track, Beterjia has its own first-mover advantage, facing the challenge of dairy giants to lay out the goat milk powder subdivision track, Beitejia relies on years of intensive cultivation and precipitation, "intensive farming" in advantageous areas, and concentrates on subdivision.
Following the launch of Beitjia's new national standard infant formula goat milk powder, the new national standard high-end sheep milk powder was launched, enriching the product matrix, amplifying the brand's first-mover advantage, and helping to broaden the road of brand development.
At present, Beitjia's new national standard high-end sheep milk powder has been professionally sold on the international mommy APP specializing in global milk powder and maternal and baby products, and it has been praised and strongly promoted by the majority of mothers as soon as it is launched, let's take a look at what advantages it has?
Select sheep milk sources to create high-end nutrition
Studies have shown that sheep milk powder has higher nutritional value, compared with goat milk and milk, the content of natural lactoferrin, natural milk calcium, natural OPO structural lipid and other components in sheep milk has obvious advantages, among which, the content of natural lactoferrin in sheep milk is about 8 times higher than that of goat milk and milk, which helps to efficiently improve the baby's self-care ability; Its natural milk calcium content is 1.4 times that of goat's milk and 1.5 times that of cow's milk; it is also rich in natural folic acid and vitamin B12, which are 5 times and 11 times that of goat's milk, respectively.
Moreover, sheep milk fat globules are smaller than goat's milk and rich in natural OPO structural lipids, which can provide more delicate and gentle nutritional protection for babies, which is a natural nutritional product.
As an excellent brand that has been precipitated in the goat milk powder track for a long time, Beitjia has a forward-looking insight into the development potential of the sheep milk powder subdivision track, grasps its own first-mover advantage, and then subdivides the goat milk powder subdivision, and newly launches the infant formula sheep milk powder of Beterjia, expanding the brand's large single product matrix while bringing new choices of high-end sheep nutrition to parenting families.
Sheep's milk is rare because of its nutritional value on the one hand, and because of its scarcity of resources on the other. According to the Food and Agriculture Organization of the United Nations, sheep milk production accounts for only 1% of global milk production.
In order to ensure the continuous supply of high-quality sheep milk sources, Beterjia deeply cultivates the upstream industrial chain, selects the sheep milk source of the golden milk source of the Netherlands, and relies on the local superior geographical environment, advanced and scientific pasture management and strict quality control to create the excellent quality of Beterjia sheep milk powder from the source, so that more babies can truly enjoy the delicate protection from sheep nutrition.
Match scientific formulas and improve the nutrition matrix
To create a can of high-quality milk powder, milk source and formula are indispensable. Especially as the needs of the new generation of parents continue to deepen the demand for refined feeding and specialization, the attention of parenting families to the formula when purchasing milk powder is also increasing.
Beitjia's new launch of high-end sheep milk powder has not only passed the registration of the new national standard milk powder, but also accurately anchored the baby's growth needs and gastrointestinal development characteristics in terms of formula nutrition matching, innovatively developed the advantages of "pure sheep + organic" combination, adopted pure sheep milk protein formula, and added organic sheep whole fat as milk base, effectively playing the original advantages of sheep milk that is gentle and easy to absorb and rich in nutrients.
At the same time, organic walnut oil ingredients are added to the formula, combined with DHA, ARA, lutein, etc., to form the eye and brain development nutrition group and promote better brain development of the baby. And there is a new generation of OPO structural lipids, double probiotics, and double prebiotics added simultaneously to help build a healthier intestinal ecology, improve intestinal resistance, and make babies easily stay away from gastrointestinal discomfort and stomach, and their stomachs are more stable.
Adhere to scientific research and innovation, and continue to incubate high-quality products
Anchor high quality and focus on new improvements. In today's increasingly competitive milk powder market, "how to stand firm and go further" is also a question that Beterga has been thinking about.
In order to better follow up with consumer needs and industry development changes, Beitjia insists on innovation-driven product power upgrade, relying on professional strength to develop future capabilities.
From 2022, Betecha joined hands with the School of Food and Health of Beijing Technology and Business University to jointly establish the "School of Food and Health of Beijing Technology and Business University & Bitejia Innovation Research Institute", in-depth research on human milk and formula feeding, functional and technical research of infant formula goat milk powder, nutrition research of children's formula milk powder, and continuous intensive cultivation with professional strength, finding gaps to make up for shortcomings, and committed to making Bitejia milk powder better and stronger, and unlocking higher quality nutritional solutions for Chinese babies.
With the upgrading of the milk powder market and the development opportunities and challenges of milk powder sub-categories, Beitjia firmly believes that the more difficult the period, the more we must see the trend, adhere to quality, and continue to innovate, in order to broaden the road of high-quality development.