A cup of energy coffee born from a love 20 years ago. In 2023, G7 Coffee officially celebrates its 20th anniversary, and the brand creates a series of anniversary activities with the theme of "G7 Coffee Energy Moment, Indulge in Love and Rush Forward", a full cup of energy to gather love, an offline energy run activity ignited countless consumers' love for coffee and courage to face life challenges.
First, from love, ignite energy
In 1996, Vietnam Central Plains Legend Group was established. In 2003, G7 Coffee achieved excellent results in the blind test of Vietnam's "Instant Coffee Festival", and the G7 coffee brand was born. A cup of fragrant and delicious has achieved its status as "national coffee", and since its development, G7 coffee has not only had a high reputation in Vietnam, but has spread to more than 80 countries and regions, and has been selected as the designated coffee by many global conferences, and its quality and taste are deeply loved by consumers.
Second, the Vietnamese style is fragrant, and the taste can be good
Since the establishment of G7 Coffee in 2003, G7 Coffee has been warmly accompanying everyone for nearly 20 years, from the plantation of Bang Ma Thuot in Vietnam to the cup of coffee of Chinese consumers, G7 Coffee brand has focused on the production and research and development of high-quality Robusta beans around the world for 20 years, creating a rich product line with Vietnamese strong and mellow aroma as the brand characteristics. G7 three-in-one coffee with rich taste, G7 American black coffee that meets the taste of sports enthusiasts and G7 Espresso Italian black coffee with pure flavor meet the needs of consumers.
Thanks to the favorable geography of Pang Ma Thuot, Vietnam: rich basalt red soil, pleasant climate and mountains and rivers have bred the world's best Robusta coffee beans. G7 Coffee uses Robusta beans as the main raw material, using nano-grinding technology and mysterious oriental recipes to create a pure and rich Vietnamese coffee flavor, bringing unique coffee energy to countless consumers.
Third, at the beginning of the 20th anniversary, the heart does not change, indulge in love
20 years is a long-distance run, cup of coffee full of energy, witness the legend of G7 coffee, ignite the love of coffee of millions of people, and the courage to face the challenges of life. In order to let more people feel the energy of G7 coffee to inspire life, live up to consumers' love for G7 coffee. On the occasion of its 20th anniversary, G7 Coffee has created a series of anniversary activities such as brand videos, coffee brewing albums and energy runs with the theme of "G7 Coffee Energy Moment, Indulge in Love and Rush Forward", hoping to connect more like-minded partners and shine more with coffee.
At this event, G7 Coffee focused on consumers and old employees, shooting a very warm 20th anniversary brand short film, using a cup of coffee to record their love and story about G7 coffee. Looking back on the 20th anniversary of the brand's history, G7 Coffee specially produced an anniversary roll, creatively freezing the brand's 20-year brewing milestone and energy DNA. G7 Coffee also cooperated with KEEP to create an offline energy run activity, leading countless professional runners and consumers to sprint forward along the specially designed G7-shaped route on the streets of Shanghai to gather energy and love.
Whether it is the cup of black coffee by the runway during the day, the cup of sweetness in the afternoon pantry, or the rich cup at the table at night. G7 coffee helps you to constantly store energy on the way forward, bring energy to your love, and always accompany you who insist on it because of your love. In the past 20 years, because of love and persistence, because of persistence and focus, G7 Coffee has continuously activated physical and mental energy for consumers with energy coffee.
From the coffee plantation in Bang Ma Thuo in Vietnam to a cup of fragrant coffee in the hands of consumers, G7 Coffee is committed to allowing every consumer to immerse themselves in a special Vietnamese style. In 2022, Zhongyuan Legend Coffee's first overseas flagship store was grandly opened on Nanjing West Road in Shanghai. More consumers can go to this special coffee space to taste coffee and food with Vietnamese characteristics, deeply experience the three major coffee civilizations of Ottoman, Roman and Zen, and truly experience the unique sensory journey of Vietnamese specialty coffee transmitting energy and inspiring unlimited life inspiration.
20 years of non-stop, love has always remained the same. The 20-year legendary journey of energy coffee that changed lives also embodies the love and expectation of every legendary employee and coffee consumer of Centaline for the G7 brand. In the future, G7 Coffee will continue to store energy, continue to bring the energy and lifestyle brought by Vietnamese aroma to more consumers, continue the immortal legend of Central Plains Coffee with love, and indulge in love with millions of people to rush to the future!