Recently, Fat Tiger PONHU and Hainan Travel Duty Free held a signing ceremony, launched strategic cooperation, and joined hands to create a Hainan Duty Free Super Experience Project, gather global goodies, focus on the new consumption improvement of Hainan Free Trade Port, and create a benchmark high-quality, cost-effective tourism new retail commercial body. Xie Zhiyong, Secretary of the Party Committee, Chairman and General Manager of Haitang Duty Free, Chen Qianyun, Deputy General Manager, Zhu Wenbin, Head of Haitang Duty Free Superbody Project, Chen Yuan, Deputy Director of Investment Procurement Department; Ma Cheng, founder and chairman of Fat Tiger PONHU Group, Song Bo, co-founder and CEO, and Yuan Shan, co-founder, VP, jointly attended and signed the project cooperation agreement.
At the signing ceremony, Ma Cheng, chairman of Fat Tiger PONHU, said: "The professionalism and sincerity of Haitang Duty Free are very compatible with the philosophy and values of our group, and hope that we will discuss new directions for the future based on the foundation of trust and sincerity, towards the common goal, and everyone will witness this fashion and creative event, seize the historical opportunity, create a business benchmark, and create a precedent in the industry."
Ma Cheng, chairman of Fat Tiger PONHU; Xie Zhiyong, Secretary of the Party Committee, Chairman and General Manager of Haitang Duty Free
Innovate the fashion ecology and create a new benchmark in the industry
As one of the preferred destinations in the domestic tourism market, Hainan has become increasingly popular tourism, tourists are increasing year by year, and the economy is in continuous expansion, in the future, Hainan will become the world's largest free trade port, with huge consumer market potential and global vision. Located in the core area of Hainan Free Trade Port, the sea travel duty-free occupies a superior geographical location and is a wholly state-owned enterprise that has been approved to operate duty-free business on outlying islands within Hainan Province; The company has a professional and efficient duty-free industry operation and management team, with innate professional strength, its Sanya Sea Travel Duty Free City is located at No. 303, Yingbin Road, the main urban road of Sanya City, with a business area of 95,000 square meters, is a collection of duty-free shopping, tax-inclusive shopping, catering and entertainment in one of the high-end tourism retail complex, and gradually become "Hainan duty-free shopping new landmark" and the majority of tourists in the minds of "Sanya duty-free shopping first stop".
Up to now, it has introduced and operated more than 975 internationally renowned brands, and more than 258 brands have entered the Hainan duty-free market for the first time, covering 45 categories of duty-free goods such as watches, jewelry, bags, perfumes, cosmetics, electronic products, and imported wine.
Explore new consumption scenarios
In the field of sustainable fashion, Fat Tiger PONHU has always been at the forefront of the industry, leading the trend of fashion development at all stages based on its own specialization and comprehensiveness in the industry. The company has partnered with brands such as Kong's Enamel, Ouroboros, Toussaint and Colorpoint to help them incubate their own fashion brands.
Taking Toussaint as an example, the exclusive women's watch launched by Fat Tiger PONHU in cooperation with it sold 15,000 pieces in just three months, and the Toussaint brand also successfully obtained investment from well-known institutions. In addition, Fat Tiger PONHU has a perfect service system, pre-sales and after-sales professional customer service team, and provides customers with 1V1 exclusive services, which greatly enhances the trust in the minds of users with its own professionalism.
Fashionable and attitude, buying is trendy enough
This cooperation with Haitu Duty Free to create a business super experience fashion platform, fully reflects the innovative fashion concept of Fat Tiger PONHU: to create a new look that highly integrates sustainable fashion and new consumption landmarks. And thus open a new starting point for the layout of the national tourism market, further stimulate market vitality, quickly reach users with multi-dimensional and multi-scenario consumption mode, create online and offline two-wheel drive, develop and improve the offline market system, and gradually realize new experiential consumption.