On July 7th, the "2023 Haiken Hot Crop Industry Group High-quality Development Tour" hosted by Hainan Agricultural Reclamation Hot Crop Industry Group Co., Ltd. (hereinafter referred to as "Haiken Hot Crop Industry Group") was launched in Qiongzhong Li and Miao Autonomous County. It comprehensively shows the practice and exploration of this leading enterprise in the largest hot crop industry in Hainan Province on the road of high-quality development.
As an industrial "new soldier" in the deepening reform and transformation and development of Hainan Agricultural Reclamation, Haiken Hot Crop Group has actively integrated the hot crop industry resources such as coffee, tea, pepper and oil tea in Hainan Reclamation Area since its establishment, and promoted its large-scale, intensive and standardized development. At present, Haiken Hot Crop Industry Group has the largest tropical crop production base in China, and the planting area of various tropical crops has reached 599,000 mu, including 15,800 mu of large-scale and standardized demonstration bases, 4,461.7 mu of coffee gardens and 42,000 mu of pepper gardens.
Haiken Wushi Tea Industry Company is the organic tea garden standard planting demonstration base of 33 Team Horseshoe Ridge Tea Garden
After years of deep cultivation, Haiken Hot Crop Industry Group has gradually formed well-known brands in the whole industry chain "from the field to the tip of the tongue" such as Mushan Coffee (China's first zero-carbon standard), Baisha Green Tea, Baima Junhong, Jinding Tea, Changnong Dapo Pepper, etc. Its products are all produced in Hainan Island, known as "natural oxygen bar", and the superposition of natural climate, growth environment, scientific management and other elements that cannot be replicated has created the unique taste and excellent quality of Rezuo Group's products. The coffee series products, tea series products and pepper series products that have been produced and marketed sell well in the domestic and foreign markets of the island, and have successively obtained the Global Good Agricultural Practice (GAP) certification, China's national geographical indication protection products, export food production enterprises and planting base filing, ISO9001 quality system certification, organic food certification, green food certification, Hainan famous trademark and national high-tech enterprises and many other honors.
Learn about large-scale and industrialized tea-making technology in the Baimaling Tea Garden Factory in Qiongzhong
At the same time, focusing on the concept of green, low-carbon and sustainable development, Haiken Hot Crop Group actively carries out industrial structure adjustment, technology and system innovation, and integrates carbon-neutral smart farm solutions in Haiken Dafeng Mushan Coffee Planting Base, starting from key links such as planting, processing and quality control, and realizing the low-carbon of the entire industrial chain of "from seed to cup"; In the Baimaling Tea Garden in Qiongzhong, the growth of tea gardens is monitored in multiple dimensions, all-weather and continuously through UAV remote sensing, satellite remote sensing, UAV high-definition video field patrol and other air, space and ground integrated monitoring methods, and through the big data analysis of the platform, timely understand the growth status, maturity period, yield and quality of tea gardens, provide necessary information for intelligent agricultural planning and various field operation management of tea gardens, and create a "Starry Sky Network One Smart Tea Garden Integration Demonstration Project"; In Haikou Dongchang pepper planting and processing base, Haiken Hot Crop Group is exploring "pushing agriculture to food" and has developed "pepper that can be chewed as a snack" - "refreshing fresh pepper", which has been recognized and favored by the majority of merchants and consumers.
At the Dongchang pepper planting and processing base in Haikou, workers are picking pepper
Freshly picked pepper
In 2022, in the face of the turbulent domestic and foreign economic environment and the arduous and onerous reform tasks of state-owned enterprises, Haiken Rezuo Group insisted on unwavering development, constantly broke through in adversity, and achieved a year-on-year increase of 123.21% in the company's revenue index, not only won the title of "Top Ten Industries in Hainan Province in 2022", but also stood out in major competitions with many product brands such as Baisha Green Tea, Baima Junhong, Mushan Coffee, Wuzhishan Jinding Big Leaf Tea, and Haiken Nanhai Tea. In May this year, Haiken Rezuo Group was selected into the list of "Science and Technology Reform Enterprises" by the State-owned Assets Supervision and Administration Commission of the State Council, taking an important step in striving to become a model for the reform of state-owned science and technology enterprises and a spearhead of independent innovation.
Li Yu, secretary of the party committee and chairman of Haiken Hot Crop Group, said that as a leading enterprise in the hot work industry in Hainan Province, Haiken Hot Crop Group has the advantages of unique land resources and high organizational quality in reclamation areas. 2023 is the golden period of transformation and upgrading and development of Haiken Hot Crop Group, in the face of the new consumption trend in the post-epidemic era, Haiken Hot Work Group will actively undertake the task of creating an original technology source and a modern industrial chain length, focusing on scientific research and innovation, product innovation and other aspects around the main business of "concentric multi-circle innovation" articles, consolidate the foundation of advantages, grasp the shortcomings and weaknesses, focus on new growth, create Haiken hot work brand products that consumers are willing to buy and dealers are willing to sell, and explore a way to combine Hainan's actual and A high-quality development path suitable for the development strategy of hot work sea reclamation.