5 years, how long?
It is equal to about 1825 days, 43800 hours, 157680000 seconds...
How can something change over such a period of time?
In Shandong, 5 years ago, you may not have thought -
In the agricultural greenhouse of Shouguang facilities, the big data platform and "AI intelligent brain" make the operation more accurate;
In the deep-sea intelligent aquaculture cage of Nanhuangcheng Island, Yantai, the underwater biometric identification system and intelligent monitoring equipment analyze the water quality, the habits and growth status of fish stocks, and provide a basis for the health and feeding of fish.
70 sets of idle houses in Dahonggou Village, Dashu Area, Jining, and more than 460 mu of inefficient idle land around it, to build high-end homestays, rural style auditoriums, and master creation workshops;
……
In the hinterland of Yimeng Mountain, an old revolutionary area, a tense dialogue showed the determination and responsibility of a major agricultural province to build a model for rural revitalization in Qilu in five years.
01
On the evening of July 1, CCTV Financial Channel's "Dialogue" column broadcast a special program "Building a Model of Rural Revitalization in Qilu", in which the five-level secretaries of Shandong discussed the model of rural revitalization in Qilu and jointly revealed the story behind the creation of a model of rural revitalization in Qilu.
55 million views, more than 400 reports from central media, 5 Weibo national hot searches... These incomplete statistics show the impact of the night's program.
Where does the influence come from?
From the title of this issue of "Dialogue", you can get a glimpse of one or two.
First, "rural revitalization". Farming is the outline of the country. The Party Central Committee has focused on building a modern and powerful socialist country in an all-round way, and has made strategic arrangements for comprehensively promoting rural revitalization and accelerating the construction of an agricultural power. Comprehensively promoting rural revitalization is an important task in building an agricultural power in the new era.
The marine ranching complex "Genghai No. 1" has driven the surrounding farmers to get rich together. Source丨Qilu.com
Second, the "Qilu model". There are many things in life that are described as models and role models are flaunted by the word "model", such as model rooms, model plays, model projects, etc. Things that are made into models generally have the potential to become models. The land of Qilu has accumulated rich farming experience and cultural customs, and at the same time, the hardworking and brave Shandong people have created countless miracles in this land with enthusiasm. As a major agricultural province, Shandong has the foundation and conditions to build a "model".
The two key words laid the foundation for the influence of the program.
At the same time, building a model for rural revitalization in Qilu is also a major mission entrusted to Shandong by General Secretary Xi Jinping.
During the National Two Sessions in March 2018, when participating in the review of the Shandong delegation, General Secretary Xi Jinping made important instructions on "five revitalizations" around the implementation of the rural revitalization strategy, requiring Shandong to give full play to the advantages of a major agricultural province and create a Qilu model for rural revitalization.
More than five years later, how is the "model house" in Shandong being built? "Guests" from all over the country are waiting to see.
This issue of "Dialogue" is a good presentation.
02
This dialogue is a warm invitation. Invite the people of the whole country to "be a guest in Shandong" to see the Qilu model.
From site selection, layout, to personnel and other aspects, in order to entertain "guests", this dialogue focuses on innovation and creativity, as well as attention to detail implementation. "Hospitality Shandong" is so generous.
Let's start with the recording venue. Located in the hinterland of Yimeng Mountain, Xiqiangyu Village, Dongtou Town, Yishui County, Linyi City, was a red fortress village during the Anti-Japanese War in the past, with the profound nourishment of the Yimeng spirit. In recent years, the village has undergone great changes, beautiful scenery, clean village appearance, now an advanced model of rural revitalization, village party branch secretary Wang Chengcheng is a post-90s veteran female soldier. The recording site was selected from Xiqiangyu Village, which realized the integration of multiple advantages such as typical leadership, red culture, organizational revitalization, and scene environment.
Look at the participants. This dialogue achieved a number of "bests" in the history of the "Dialogue" column. For example, the participants covered the widest range: 5 municipal party committee secretaries, 16 county party committee secretaries, 27 township party committee secretaries, 22 village party organization secretaries, 14 entrepreneurs, 21 responsible comrades of relevant provincial departments, five agricultural experts, as well as agricultural technicians, farmers, and cooperative leaders. Another example is the largest number of speakers: 27 people participated in the interaction with each other, which is unprecedented in the history of The Dialogue.
There is also a live setting. When designing and building the stage, Shandong's most distinctive Yantai apples, Shouguang vegetables, Weifang radish, Mengyin peaches and other agricultural products were placed in front of the main background, and the "pancake flowers" were surrounded in the middle, and when the final broadcast was made, the picture had more layers and presented more Shandong elements. At the same time, focusing on seed safety and food security, "Jimai 44" and "Qi Huang 34", which represent the highest scientific and technological level in Shandong, have been moved to the program site, becoming a beautiful scenery.
03
This dialogue is an exchange of experiences. From this conversation, we can see:
Answer. In more than five years, Shandong has been able to confidently show the report card of rural revitalization: the total output value of agriculture ranks first in the country, and in 2020 it will take the lead in exceeding one trillion yuan, the number of agricultural product processing enterprises above designated size ranks first in the country, the export of agricultural products ranks first in the country, the output of grain, vegetables, fruits, meat, eggs, milk, aquatic products and other products ranks in the forefront of the country, forming a number of 100 billion-level and 50 billion-level industrial clusters, and a number of livable and workable and beautiful villages have emerged...
Experience. "What is the 'Qilu Model for Rural Revitalization'?" "Is it suitable for us here?" ...... After the program was broadcast, the Weibo topic of "Secretary of the Shandong Provincial Party Committee Reveals the Secret Experience of Rural Revitalization" rushed to the hot search, with a total of more than 110 million views. The answers that "villagers" across the country can't wait to know have been settled in this dialogue: the five-level secretaries grasp rural revitalization, the integrated development of primary, secondary and tertiary industries, precise policies according to local conditions, coordinate and integrate resources from all parties to lean towards the countryside, and rich pockets must be rich in heads...
Innovative practices and typical cases not only reflect the achievements of the Shandong people, but also become valuable experiences that can be used for reference.
Play. "Shandong is a major economic province and a large agricultural province, and we must take the lead and demonstrate in building a model for rural revitalization in Qilu, showing Shandong's new role and new responsibility." At the beginning of the program, Lin Wu, Secretary of the Shandong Provincial Party Committee, pointed out Shandong's unique mission in the national rural revitalization. Netizens said: Secretary Lin Wu understands rural farmers, like it.
Shandong's grain output is 110 billion jin, and a large number of "seed chips" such as "Jimai 44" and "Qihuang 34" ensure national food security and seed security; It has the longest and most complete wheat industry chain in China, and one grain of wheat can produce 600 kinds of products; Every year, more than 8,000 farmer technicians in Shouguang help develop vegetable greenhouses across the country...
The string of numbers that appear in the program is not only an achievement, but also a weighty responsibility.
04
This dialogue is a powerful embodiment of a surging flow of positive energy.
Source丨Qilu.com
Elaborate design, coordinate force resources, drainage... This dialogue also made a useful attempt on how to get more attention to the publicity of major themes such as "rural revitalization" and let positive energy form a large flow.
Innovation is life. To do a good job in news and propaganda work, we must be upright and innovative. Program planning with the theme of "creating a model for rural revitalization in Qilu" is an innovation. Seizing the key node of the past five years and introducing Shandong's typical experience is a concern of the whole country, and we have accurately taken the opportunity and adapted to the situation. For Shandong, this dialogue is a favorable opportunity to comprehensively display the results of the rural revitalization Qilu model, the central media provides a broader platform, coupled with the extensive participation of various social platforms, to maximize the communication effect, truly play the strong voice of rural revitalization.
Empathy wins recognition. Grandiose narratives and empty preaching often don't work well, and stories from ordinary people are more likely to resonate. Wang Chengcheng, secretary of the party branch of Xiqiangyu Village, who led the villagers to change the appearance of the mountain village, Liu Li, a family farmer in Xiliujiazhuang Village, Gaomi City, who said that "growing grain can also earn money", the story of the "new farmer" rooted in the countryside has attracted widespread attention, the Weibo topic "The collective income of female soldiers who have been discharged from the army and the village branch book has tripled in 3 years" has been read more than 56 million, and "the woman who farms 5,600 mu of state-owned enterprise husband resignation support" has reached 12.45 million views... Data represents traffic, tens of millions of orders of magnitude, proving that the topic is compelling.
Unity is strength. Conceptually, let propaganda become a matter for the whole society and everyone, not just for the media and propaganda departments. After the broadcast of this program, not only a number of highly disseminated and professional review articles and short videos emerged, but also the likes, retweets and comments of the majority of netizens. All forces jointly sing the "chorus" of rural revitalization, truly let the positive energy penetrate into the hearts of the people, and surging the large flow of the whole society to revitalize the countryside.