Due to the particularity of the beauty industry, live streaming on general live streaming platforms has great limitations. If you choose a live broadcast system poorly, it may bring about unsmooth live broadcasting, unsmooth promotion, and even affect the final live broadcast performance. Consider the needs of live streaming today and teach you to choose the right platform from several aspects!
1. Professional operation tools to improve the conversion rate of live broadcast rooms
Meiye private domain live streaming focuses on operation and marketing, and it is necessary to revitalize the stock, rather than relying on external traffic like public domain live broadcasting; Private domain live streaming requires operational and continuous output of valuable content. Once again, when it comes to operations and conversions, it needs to be supported by a range of back-office marketing features. Therefore, the private domain live broadcast platform not only has to meet the basic live broadcast functions, but also needs some professional operation tools, such as grouping, lottery, discounts, points, etc., these interactive marketing activities can attract customers to stay in the live broadcast room for conversion.
Nova Live supports a variety of marketing tools such as shopping malls, product recommendations, flash deals, and purchase barrages to drive audience consumption in the live broadcast room. There are also interactive functions such as lucky draws, red envelopes, and Q&A, which enliven the atmosphere of the live broadcast room.
Second, the invited customers can be traced, saving time and clear performance
If you want to choose a live broadcast system that suits you in the beauty industry, we must first understand the process of the beauty industry to do live broadcasting, like the source of customers of the channel beauty industry is from the store, how to do the live broadcast invitation, this is a problem.
The customer resources of direct customer hospitals are all through advertising and online drainage, so how can we do live broadcast to achieve good results, that is, fission mechanism, we need to have a set of fission functions designed for institutions, so that the channel can clearly see how many people they have invited, whether the customers they invited have placed orders, direct customers can also see the source of customers and the enthusiasm of marketing personnel, only in this way can it meet the function needs of beauty live broadcast.
Through real-time data feedback, the platform understands user behavior and content preferences, and promotes the refined operation of institutions. Promoter mechanism, cultivate exclusive distributors of beauty institutions, and increase sales of brands. Video portal, which aggregates all live broadcast rooms to help institutions achieve retention.
Nuoyun Live provides one-stop live broadcast services for the beauty industry, before the live broadcast: drainage fission and expand the influence of social circles. During live broadcasting: Transaction conversion improves the monetization ability of a single live broadcast. After live broadcast: secondary marketing to improve brand retention. If Meiye wants to break the circle quickly in a short time, then come to Nuoyun to live broadcast in the private domain!