Wen 丨 Five years treasure
Editor丨Five years treasure
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preface
In the eighties of the last century, television sets could be said to be "luxuries", and having a TV in the family showed that the family's economic conditions were good.
By the nineties, televisions began to become widespread, and more and more small families owned televisions.
In the 21st century, television has become one of the common electrical appliances in the home, and TV programs are becoming increasingly rich. In recent years, under the emergence of computers, mobile phones and other electronic products, the use rate of TV is getting lower and lower, some young people do not even buy TVs at home, directly with the projector connection can watch network programs, videos, very convenient.
In the case of decreasing demand for TV sets, some TV manufacturers do not develop new technologies to attract consumers, but begin to cheat consumers, changing the law to "pit" consumers' money.
01
In recent years, TV manufacturers mainly produce smart TVs, compared with ordinary TVs, TV manufacturers can connect to the network, can watch the network of film and television resources, can also show some videos on the mobile phone through screen projection on the TV, but also can play games, do sports, etc., more and more functions, the audience sense of use is getting better and better.
For ordinary viewers, smart TVs enrich their daily activities, allowing them to enjoy more functions by watching TV, which is certainly a good thing. Therefore, after the smart TV came out, many people also replaced the TV at home with the latest smart phone.
But the good times did not last long, and slowly people found that while smart TVs bring benefits, there are also many problems, and the sense of use is getting worse and worse. For example, many people turn on smart TV, not immediately enter the main page, but need to watch a 15~30 second advertisement, sometimes after watching an advertisement, you need to watch a short advertisement to enter the page of the show.
After turning on the TV, I didn't do anything, and I wasted tens of seconds just watching the commercial. Don't look at tens of seconds, there is not much time, but the waiting process is very long and often makes people impatient.
There are also a variety of paid items, open the smart TV, you can indeed see that it reserves a lot of TV series, variety shows, movie resources, but most of the resources need to be charged, sometimes watching a TV series or movie needs to charge a few dollars.
If you want to watch all the resources, you can open the VIP service and pay a dozen or dozens of dollars every month to watch the TV programs inside. But remind everyone that TV membership is only for some TV programs, if you want to watch children's programs, sports programs and other types, you need to open the corresponding channel membership.
Don't think that if you buy a VIP, you can be unimpeded in the smart TV, VIP is also divided into types, there are gold VIP, platinum VIP, star diamond VIP and other different levels, different levels of monthly or annual payment of different fees, enjoy different service permissions.
Since the rise of TV VIP, some smart TV charges have become more and more outrageous, ordinary TV live programs, such as news broadcasts, etc., need viewers to open a membership before they can watch, if there is no open membership can not watch.
Many viewers did not expect that they would have to charge to watch the news broadcast one day, isn't this outrageous?
Of course, smart TV is not a free show, but they are all very old programs or TV series, and even their grandparents are not necessarily willing to watch similar programs.
Nowadays, the phenomenon of smart TV charging has been complained by many people, a small actor once publicly said on his social platform that in the past with his old TV to watch TV, there will be no various advertisements, various name charges, now he spent money to buy the latest, highest-end smart TV, but need to pay a variety of fees, do not pay money can not watch. What kind of TV is this, it is clearly a money grabber.
Such a complaint has been recognized by many people, many netizens have said that after the smart TV went on the market, due to a variety of "riot operations", they gave up watching TV, and now they have not turned on the TV for many years, and they usually use mobile phones to watch videos.
For the phenomenon of TV manufacturers charging indiscriminately, People's Daily and other official media have published an article commenting that TV manufacturers' behavior of charging under various names not only affects their own credibility and trust, giving the audience a bad impression, but also hurts the benign content payment model. At that time, fewer and fewer people will watch TV, and the development of the TV industry will be directly impacted.
At present, most TV manufacturers do not realize the seriousness of this random charging phenomenon, they still treat the audience as "fat sheep", and they can harvest a large number of them. It seems that the immediate money is earned first, and the things will be talked about later.
In fact, most viewers do not dislike the charging of some TV programs, after all, a lot of manpower, material and financial resources are used in the production of TV programs, and people's awareness of copyright is improved, and paid viewing can be understood.
However, TV manufacturers blindly abuse the intention of "willing to pay" for the audience, charging for all kinds of names, and slowly forming a phenomenon of arbitrary charges, which undoubtedly damages the rights and interests of every viewer, and no viewer is willing to be "harvested" by TV manufacturers at will.
Many smart TVs do not inform the user of the situation of charging before watching, and only after the user watches it is found that the money is deducted, and the user is unknowingly deducted a large amount of fees, which is also very inappropriate.
Especially if there are children and the elderly at home, they may unknowingly watch a large number of programs that need to be paid, resulting in the staggering cost of watching TV a month.
Smart TVs can download "iQiyi", "Tencent Video" and other viewing software, users can see the programs developed on these software on TV, but after opening the mobile phone membership of these software, and then log in to the TV member with their own account, the rights and interests of the TV member will be affected, such as not being able to be free of ads like mobile phone members, and even sometimes encounter additional charges.
02
In fact, smart TVs now not only have random charges, but also have many problems, such as complicated operation. In the past, people watched TV, directly turned on the switch of the TV remote control, entered the main page to see the program, do not want to watch the current program, press the remote control to adjust the station, very convenient.
But now watching smart TV, after turning on the TV, watch an advertisement first, not to mention, the operation of each software in the TV is also very complicated.
Although there are many viewing platforms in smart TVs, there are too many choices, and it is very difficult to find what you want to watch. For example, many people like to watch Hunan Satellite TV, if you want to find Hunan Satellite TV after turning on the TV, you need to find the channel from the homepage to watch, and then find the Hunan Satellite TV channel.
For young people, these steps are very simple, try once or twice. But for middle-aged and elderly people, these operations are very difficult, many elderly people even because the TV operation is too complicated, give up watching TV, daily entertainment activities are less and less, a lot of time every day is staying, empty.
In addition to the complex operation, smart TVs are pre-installed with a large number of software and games at the beginning, wanting to enrich the user's experience and make users feel the power of TV functions. However, most people will not play games on TV, because the games on TV are not their favorites, and the download is very troublesome, and there is no mobile phone or computer to be simple and convenient.
TV developers and TV manufacturers think that the software and game functions they install for TVs enrich users' lives, but they do not know that these measures will only make users feel troublesome. More importantly, these software and games occupy a lot of memory in TV series, and the speed of remote control of the TV usually slows down, and it takes a lot of time to move slightly, and the user experience has declined.
Most of the game projects on TV need to be charged, and they are not free, many children do not know the problem of charging, only see that there are games on the TV, and then are attracted to the past, spending a lot of money invisibly, parents find out and blame the child, affecting the parent-child relationship.
03
This "matryoshka type" charging phenomenon in smart TVs is not only a unilateral problem of TV manufacturers, like major video websites are also responsible, and it is also the reason for the commercial game between the interests of all parties. In other words, all parties hope to be able to harvest a "quick money" from TV users, you collect a little, I collect a little, which has formed this situation of random charging.
Originally, when smart TV appeared, it was very advantageous, cable TV networks could be connected, and the Internet could also be connected, enriching the lives and daily lives of the general public. However, China's Internet TV service industry later required video websites to have "integration licenses" and "content service licenses" when providing content services on smart TVs.
Platforms that provide video content can only upload video content on smart TVs in partnership with licensed institutions.
Therefore, users need to purchase a membership of a smart TV before they can get video content. Smart TV members Qian iQiyi, Youku, Tencent and other video platforms can not be divided, their own hard work to provide content and can not collect money, which person will be willing, so these platforms have once again launched membership charging services. The user encountered two charges, who is the worst? Of course it's the user.
At present, most TV manufacturers use memberships and boot advertisements for the purpose of making money, on the one hand, because of the benefits, on the other hand, the current TV hardware profits are too low. A few thousand dollars for a high-definition TV is enough, and it is basically not profitable for TV manufacturers.
Major TV manufacturers continue to compress the cost of hardware, sell it to consumers at the lowest price, and then realize profits by charging for TV use. This seemingly successful has long undermined its credibility and the development of the television industry.
If smart TVs continue to charge indiscriminately, it will only accelerate users' antipathy, and it will easily have a corresponding impact on the development of the smart TV industry in the future.
At present, some departments have seen the impact of smart TV matryoshka charging problems on consumers, such as Sony, Sharp and other TV brands have been criticized by the Jiangsu Consumer Protection Commission because of the problem of random charges, and the relevant departments will definitely strengthen supervision in the future, I believe that this phenomenon of random charges can be slowly curbed, that is, I don't know how long it takes to achieve the corresponding effect.
Whether it is a TV manufacturer or a video website and other industry stakeholders, it is necessary to clarify relevant problems, such as excessive advertising, random membership charges, etc., and then make corrections, improve user experience, provide high-quality content, and constantly develop more innovative products and services to form benign development opportunities, so that more development opportunities can be obtained in the future.
epilogue
The fraud of TV manufacturers has caused more and more consumers to be disgusted, relevant departments should introduce measures to protect the rights and interests of consumers, consumers themselves should also improve their personal protection awareness, when they find that their rights and interests have been violated, they should take the initiative to protect their rights.
What do you think of this phenomenon of random charging by TV manufacturers?