The 29th China Lanzhou Investment and Trade Fair was grandly opened on July 6 at the Gansu International Convention and Exhibition Center, with the theme of "Sharing Opportunities, Deepening Cooperation and Creating Prosperity", a total of 26 governments, embassies and consulates in China, business associations and multinational enterprises representatives, representatives of 3 international organizations and 31 provinces, autonomous regions and key cities in China, Hong Kong, Macao and Taiwan were invited to participate. It is reported that this year's Lan Fair is expected to have more than 40,000 registered guests, significantly exceeding the previous session. At the same time, a total of 30 embassies and consulates in China, business associations and organizations, as well as 19 provinces, autonomous regions and municipalities in China, Hong Kong, Taiwan and Xinjiang Construction Corps, more than 1,400 domestic and foreign enterprises participated in the exhibition.
In the face of huge social attention and explosive natural traffic from home and abroad, Longxiao, as one of the industrial pavilions with characteristic advantages in Gansu, has made great efforts in highlighting product advantages, distinctive pavilion positioning, seizing traffic opportunities, and attracting the attention of the audience. Now let Longxiaojiu take everyone to understand how Longxiaojiu unlocks the Lanqia traffic password.
Scale effect: group to create momentum, unity is traffic
Longjiu has a long history, rich culture and rich categories. The Long Tavern is the largest exhibition hall in this year's Lanqiao Fair, with a total of 528 square meters and 458 products from 64 enterprises. Among them, the special wine exhibition area of each city and prefecture displays 251 products from 39 enterprises in 14 cities and prefectures, and the wine exhibition area has 16 enterprises from the province participating, and each company's wine has its own characteristics.
In addition to the various aroma types of liquor and a variety of wines that occupy the main theme, the types of wine also include rice wine, fruit wine, bitter buckwheat wine, quinoa wine, mulberry wine, goji berry wine, red date wine, deer antler wine, mead, cistanche wine and other special health and health wines. All exhibitors have a certain market base, which means that they bring their own traffic.
Brand effect: Longjiu brand influence is strong strength is traffic
Longjiu Tavern has set up independent booths for key Longjiu enterprises with strong brand influence and high market sales. The "unique skills" of these enterprises are like natural luminescence, attracting the attention and attention of merchants and guests inside and outside the province.
Longjiu's "unique skills"
v Jinhui Liquor Industry: "Intangible Cultural Heritage Winemaking" skill blessing, Longjiu leading enterprises and listed enterprises.
v Hongchuan Liquor Industry: The only liquor enterprise in our province that has obtained the first batch of Chinese time-honored brands, was recorded in the first edition of "Ci Hai" in 1936 as "Chinese Famous Wine Catalog" and "Longshang Famous Products".
v Binhe Group: The original "Jiulang Jiulun Brewing Process" is unique in domestic liquor.
v Huangtai Liquor Industry: In the 90s of the last century, "Moutai in the south and Huangtai in the north" was very prosperous.
v Mogao Wines: The first enterprise in China to realize continuous cultivation of Pinot Noir, producing the first bottle of Pinot Noir dry red wine in China.
v Zixuan Wines: The first enterprise in China to obtain "double certification" of grape and wine organic products.
v Qilian Wines: The ice white and ice red developed fill the domestic gap, and the process technology is world-leading.
v Guofeng Estate: The Cabernet Sauvignon MAX won the gold medal at the 28th Brussels International Wine Grand Prix in Belgium
Herd effect: ingenuity Creativity is traffic
In order to attract more exhibitors and a wide audience at the Lanqiao Fair, wine companies are constantly changing to technology, youth and interactivity when arranging their booths, hoping to win more young people's attention and higher topic heat through ingenious new gameplay. This time, there is no shortage of creative display forms in the Long Tavern.
Jinhui Liquor set up the "Jinhui Digital Museum" in front of its booth, where guests and audiences can use VR technology to tour the museum, allowing people to experience the history and culture of Jinhui in an immersive way.
Zixuan Wines set up an interactive cocktail table on site, and the bartenders used the live performances of various wines to create a variety of cocktails that are more in line with the standards of freshness and drinkability, and offered them to taste, so that everyone could feel the charm of "flower" wines on the spot.
The unique exhibition methods and interactive methods of wine companies have won waves of topics, and many visitors have posted photos and check-ins on friends or social platforms, which has promoted the secondary communication of the brand.
Standing on the stage of the Lan Fair, Longjiu explores the infinite possibilities of the future market with its unique quality and cultural heritage, and unlocks the password of traffic with sincerity. Here, Longxiao Wine is also an invitation to all wine lovers, on the occasion of the Lan Fair, you may wish to enter the world of Longjiu to feel the wonderful blend of ancient and unique, etiquette and health, preciousness and style. Let the dazzling array of long-term wine show you an unprecedented visual feast; Let the hospitable Longjiu take you to taste the wonderful and extraordinary taste buds; Let the rich Longjiu take you through the Hexi corridor and experience the different cultural styles of Gansu.