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In the seven days that Cai Xukun had the right to remain silent, the "abortion" turmoil intensified. Brand "cutting", works off shelves, variety shows postponed... Whether his response is genuine or not, the collapse has already occurred.
In recent years, it is not uncommon for idols to collapse.
Before Wu was imprisoned, after Li repeatedly prostituted, there were countless little idols "overturned". The spectators went from being shocking at first to taking it for granted.
So much so that when Cai Xukun was exposed to the "scandal", in addition to the fans who still defended his "own brother", more people were playing the role of coaxing, which was no surprise.
The emergence of idols reconstructs the relationship between artists and fans. The deformed state of both sides has created objective conditions for the "collapse of the house".
Cai Xukun is not the first, and will not be the top of the last collapsed house.
Capital entry, rice circles are rampant, and even pixels are low, which is the root cause of the frequent "collapse" of the current entertainment industry.
On June 26, 2023, netizens "Mr. C don't be too brave" posted on social platforms, threatening to explode a top material.
According to him, on May 20, 2021, Cai Xukun and Ms. C met through the introduction of a friend, and the two had sex that night. Soon, Ms. C became pregnant. On July 5, at the request of Cai Xukun, Ms. C went to the hospital alone to have an abortion.
Cai Xukun's mother learned of this and suspected that the woman deliberately set up blackmail. She asked Cai Xukun if she did any security measures that night, and after receiving a negative answer, she prepared compensation matters with one hand, contacted private investigators with the other, and even illegally installed pinhole cameras in front of Ms. C's house to monitor.
At the end of the article, the netizen also accompanied the physical evidence - Ms. C's medical certificate.
Netizens broke the news
The revelation caused an uproar on the Internet. The moral criticism involved in one-night stands and forced abortion has greatly reduced Cai Xukun's career, but what is more eye-catching is Cai's mother's behavior.
Cai Xukun's mother is named Xu Jing, who is also his agent. In the revelations, Cai's mother's response measures have been illegal.
At eight o'clock that night, "Mr. C Don't Be Too Brave" broke out the follow-up: Ms. C found the surveillance and called the police, and the police summoned Cai's mother, Cai Xukun, and the staff who assisted in the incident. After mediation, Ms. C signed the letter of understanding.
At this time, "Mr. C Don't Be Too Brave" made a public letter of understanding, which could not be investigated for legal responsibility, but it was enough to confirm Cai's mother's illegal behavior and cause irreversible damage to Cai Xukun's artist image.
The outside world was stormy, Cai Xukun was as motionless as a mountain, and the storm continued to ferment.
According to Maoyan Professional Edition data, Cai Xukun has a total of 42 business endorsements. Among them, it covers high-luxury brand Prada, TAGHeuer under LV Group, and well-known national brands such as Vinda, Master Kong, and Libai.
Various brands held a wait-and-see state and did not terminate the contract with Cai Xukun for the time being, but brands such as Nestle China, vivo, and Tide hid the relevant content of Weibo to "cut" and persuaded shareholders to treat it rationally.
Cai Xukun and mother
On June 28, the Beijing Tongzhou District Market Supervision Administration listed Beijing Cai Xukun Film and Television Culture Studio in the list of abnormal operations because it could not be contacted through the registered residence or business premises.
On June 30, Cai Xukun's resident weekly variety show "Run" was postponed for the reason: due to the adjustment of the choreography.
In the late evening of July 1, the "Star Endorsement Standardization Committee" under the Beijing Advertising Association issued a risk reminder about the fermentation of public opinion on Chinese mainland male singer Cai Moumou.
On July 2, Legal Daily forwarded the "Celebrity Endorsement Standardization Committee". At this time, netizens found that CCTV and CCTV News removed content related to Cai Xukun.
It was not until July 3 that Cai Xukun finally issued a statement clarifying that "forced abortion" and "the woman is a minor" are rumors. The statement evaded Cai's mother's illegal behavior, emphasizing that he had a voluntary relationship with Ms. C, but suddenly appeared words such as "lesson" and "remorse", which made netizens feel puzzled and lacked sincerity.
Miraculously, at the same time that Cai Xukun defaulted to "falling in love" and did not deny "one-night stands", Wang Feng posted a "hammer" photo to promote the tour of the Shanghai station.
The hot search name: Wang Feng sent a hammer.
Cai Xukun and Wang Feng posted at the same time
After Cai Xukun responded, the paparazzi continued to break the news that day -
Ms. W is a fan of Cai Xukun and took pictures of him at the event on February 24, 2022. After the two added WeChat, the two sides made rapid progress. Cai Xukun invited Ms. W to his house, and the two sides had a relationship. The point is that Ms. W began chasing Cai Xukun at the age of 13, and she was only 17 years old when she had a relationship.
However, this revelation was quickly exposed, and Cai Xukun's team immediately called the police.
The paparazzi broke the news at 12:38, and Cai Xukun's team reported the crime at 13:00. was the first time the news was revealed, Cai Xukun prepared for 7 days to respond. By the time the second revelation was made, the reaction time was only 22 minutes.
Cai Xukun responded for the second time
This time, Cai Xukun reacted quickly, causing anger on the entire network.
A lawyer found the key point, Cai Xukun responded for the first time at 11:30, and the IP was displayed in Guangdong. Cai Xukun's lawyer was present at 13 o'clock on the poster case, and the appointed lawyer must write the power of attorney transfer in person. How did Cai Xukun get from Guangdong to Shanghai in 90 minutes? Assuming it was signed in advance, how did he know what the paparazzi broke?
Therefore, the lawyer gave three speculations: 1. Cai Xukun's Weibo was not posted by himself. 2. The authorization is not written by Cai Xukun. (illegal) 2, Cai Xukunfang knew the paparazzi material in advance.
As doubts increased, netizens were quite angry, thinking that this was a public relations act. Some people have a good memory and remember the previous top person: this trick has been played, first burst a fake material by themselves, and then debunk the fake material. This is the Little Gna incident.
After the incident broke out, fans showed different attitudes. They are like falling out of love, some are angry, some are dead, and some want to get together and scatter. In Cai Xukunchao's words, there are also people who still believe Cai Xukun, and what they see is not the truth.
Fans still believe in Cai Xukun
The birth of every top class brings together the right time, place, people, and Cai Xukun is no exception.
In 2017, Lu Han and Guan Xiaotong announced their relationship, and the surging traffic overwhelmed Weibo. Lu Han is the first generation of top streamers, and the exposure of the relationship has led to a large number of female fans losing powder and entering the "empty window period".
Three months later, "Idol Trainee" launched the first hit of the Internet draft, and the traffic flowed to the idol talent show. Unlike the players who bear the halo of the company, Cai Xukun is one of the few "individual trainees" - there is no company support, no publicity, no canvassing, and no protection.
However, with his brilliant stage performance and unique dark horse characteristics, his popularity is high, almost all the way to the C position. In the end, he made a successful debut as the captain of the group NINE PERCENT.
"Idol Trainee"
In 2005, Li Yuchun won the "Super Girl" final, with 3.52 million text messages. By 2018, Cai Xukun had set a new record of 47.64 million, twice as many as the second-place Chen Linong.
According to iman's data, since the broadcast of "Idol Trainee" in early 2018, Cai Xukun's popularity has soared, reaching 4.5 million active fans in August, far exceeding Luhan's popularity.
That year, Cai Xukun attended fashion events, appeared on the stage of the party, and slaughtered the music circle - won the Most Popular Potential Male Singer Award at the 2018 Asian New Song Chart, the Best CRBT Sales Singer Award at the 12th Music Festival Migu Festival, and many other awards.
According to fans, his "bringing goods" achievements are also outstanding, with a total amount of more than 400 million in various sales around him.
At this time, Cai Xukun took over Luhan and became the second generation of top streamers. Interestingly, two years later, when Lu Han, Chen He and Deng Chao left the phenomenal variety show "Run Brother", Cai Xukun replaced Lu Han for the second time and became the traffic manager of the show.
Cai Xukun participated in "Let's Run"
Li Yuchun is a national idol in the TV draft era, and Cai Xukun is a vested interest in Internet drafts.
Just as young fans can't understand the epoch-making significance of Li Yuchun back then, artists of the older generation are also unable to distinguish traffic stars whose eyebrows, silhouettes, and dresses are highly similar.
In March 2019, Pan Changjiang played a game of guessing people's names by looking at pictures in the show. When he saw a photo of "Little Fresh Meat", he guessed Li Yifeng and Zhang Yixing... Only there is no correct answer - Cai Xukun.
Afterwards, Pan Changjiang quickly tasted the influence of the top stream. Fans rushed to his Weibo comment section and attacked wantonly. The confused old comrade was very puzzled, and Geng bluntly posted an article explaining:
"I really don't know, you can't hack me because you don't know, am I breaking the law?" If I remember correctly after living for more than 60 years, the surname Cai only knows Cai Ming. ”
This is a clash of unequal powers.
Pan Changjiang guessed wrong Cai Xukun
Another conflict may be more intuitive to appreciate the drastic changes in the entertainment ecology.
In July 2019, some netizens posted: Jay Chou's Weibo data is so poor, why is it difficult to buy concert tickets? The reason is that concerts are generally watched by fans, and Weibo data is proof of traffic.
The netizen's sentence "Is there really so many of his fans", like a boulder smashed into a pond, destroyed the peace, and those fans who silently supported jumped out of the water and decided to use the current rules of the game - brushing data to prove the appeal of the veteran king.
Fans enter the megatopic homepage decently, earn points by checking in, posting, commenting, etc., and then contribute to the star himself to increase his ranking.
In addition to amateur fans, celebrities, big Vs, and KOLs supported after hearing the news. At that time, "Dear, Love" was a hit, and Li Xian, who was so hot that he was in a mess, still came to "pilgrimage".
Li is now on the list for Jay Chou
Jay Chou's ranking was originally outside the 200th, and the perennial list was dominated by a group of people who were not familiar with small fresh meat, and the first place at that time was Cai Xukun.
This matter has nothing to do with Cai Xukun, but as a representative of traffic, he naturally became the target of attack and suffered from the public's dissatisfaction with the original sin of traffic. Whether it is a Jay Chou fan or not, they have joined the "resistance" team.
In just one day, "Jay Chou" rushed to the top of the list, and after a full day of fighting, they finally won in the early morning of July 21.
Jay Chou himself did not open a Weibo account at all, and the data was of no value to him. But for traffic artists, data is everything.
Times have changed.
Since Luhan announced his return to China, the concept of "traffic" has emerged, and data has become the standard for measuring influence. The ecology of internal entertainment, the relationship between artists and fans, slowly began to iterate when the order was reconstructed.
It was a pre-publicized break, but in the early days, no one knew who the breaker was.
In 2013, Luhan was still developing in South Korea, and successively posted 5 Weibo, and the last Weibo comment suddenly exceeded 1 million. At that time, when Yao Chen, as the "queen of Weibo", broke the hot spot, the comments were only 400,000.
Someone asked the vice president of Sina, "This is the largest number of comments on a single Weibo, right?" ”
He gave a "sweaty" expression, "What the is this man?" ”
In 2014, Luhan announced his return to China. Fans launched the "Million Reply Posts, Support Luhan" building activity in Baidu Tieba and at the same time erected a large Luhan doll 3.2 meters high in Beijing, and the lights were lit up as the number of replies increased, and as soon as the reply post reached one million, the doll would be completely unveiled.
It broke 100,000 in 15 minutes, 200,000 in 29 minutes, and after 159 minutes, the number of replies to Tieba exceeded 1 million. Located in front of Raffles City Mall in Dongzhimen, Luhan dolls held the national flag and cheered online and offline, as if celebrating the New Year.
doll
Yang Tianzhen, the agent who signed Luhan, commented: "With Luhan's return to China as a sign, a new star-chasing mode has begun."
Although Lu Han does not have works out of the circle, fans can brush his presence in the public domain through big data——
Luhan's magazine with a cover sold 10,000 copies in 7 minutes; Lu Han's single Weibo comments have successively exceeded 10 million and 100 million, breaking his own Guinness World Record.
That year, Luhan won Baidu's "male star brand digital assets" championship only with popularity, and Luhan surpassed many predecessors in the male star search index ranking. This time it was Baidu's turn to ask: Who is Luhan?
Baidu's search team told economist Wu Xiaobo that "he ran out of big data himself."
In 2015, Wu Xiaobo wrote an article called "Little Fresh Meat Luhan Created by Big Data":
"The past star manufacturing path basically continued the trilogy of 'performing arts products - mass media attention - topic marketing', but the 'Luhans' greatly shortened the fermentation process, they first achieved accurate fan gathering in social media, and their channels were Tieba , QQ group, WeChat friend circle, Weibo celebrity ranking, etc., after forming a considerable fan group, and then detonated in the mass media in reverse."
Concert scene
Fans agree with the lack of mature works, but they also believe that their idols are malleable and need to be supported by "love", even if these loves contain false imaginary elements.
Between fans and idols, an unwritten contract is reached: fans support idols, idols play perfect characters, and provide fans with fantasies.
Therefore, the interaction between Luhan and fans is varied, whether it is "birthday season", "wish season" and "sports season" activities, or holding a meeting and releasing a thank you video for fans, fans are encouraged to "work harder" - as long as more time, energy and money are invested, it is possible to exchange for the favor of idols.
Traffic creates business value, data is everything, and these give idols supreme power.
In 2021, the top Wu fell into a public opinion crisis, which coincided with a production director asking a variety show for rights protection and salary. According to the director's revelation, in 2017, a certain program group spent 80 million yuan in salary in order to win over Wu to record a program, and at the same time, he also specially picked up the airport and asked Wu's mother to spend 6 million yuan on SKP to spend 6 million yuan.
Unrestrained power inflates desires without limits and lays the groundwork for idol disqualification.
Still
In 2019, luxury brand Prada chose Cai Xukun, who debuted for a year, as the brand spokesperson. On the second day of the official announcement, Prada's hot topics were exposed more than 700 million, and the video related to Cai Xukun released by the official Weibo reached 30 million views.
Prada Group CEO Musia Prada even publicly stated that "fans did not know Prada through us, but through KUN".
In 2023, Prada and Cai Xukun renewed their contracts again. Cai Xukun appeared on the red carpet of the 2023 Met Gala Fashion Celebration in New York in May in Prada's tailor-made dress.
A month later, Cai Xukun's east window incident. Prior to that, Prada's other Chinese spokespeople were: Ke Zhendong, PGone, Zheng Shuang, Wu Yifan and Li Yifeng.
The two-sided nature of the flow can be seen.
The rice circle is expanding.
Young fans who grew up in the internet age realized that money could buy heat, they had the initiative more than any other era of groupies.
They have established a new judging system, transformed the ecology of the entertainment industry, and the atmosphere of the Internet——
Celebrities who want to share the cake must respect the logic of the traffic economy, align with "idols", and tend to "perfection". Ordinary netizens are affected and become narrow-minded and aggressive, resulting in lower and lower trigger conditions for online violence.
Gradually, stars did not dare to speak up, hiding their personalities behind "politeness".
In 2019, in the face of the traffic artist slaughter list, the "rock middle-aged" Zheng Jun was angry and corrupted: the standard of good and bad is gone, and now the music list is all.
In the past two years of participating in reality shows, he has adapted to the rules of the game and is harmonious.
And Li is now full of positive energy on Weibo, shouting "Oli give". The same picture was sent to ins, but the accompanying text was: Money is hard to earn, is hard to eat.
Li Xianfa dynamics, the same photo different copywriting
Weibo is now a pure propaganda tool for celebrities. But in the early days, this was the big square where they laughed and cursed.
"Weibo queen" Yao Chen campaigned for social issues and hot events, and because of disagreements between big Vs and offline "appointments", fans have not been habitually swayed by positions and punched hard, but happily watch the two sides pinch each other and line up to see who can be better.
Na Ying left the phrase "I am the most annoying xx", Wu Jing and Duan Yihong called each other "dead ghosts"; Zhang Ziyi faced rumors and responded positively on Weibo, "Go back and ask your mother, your mother is there, I am there."
Wu Jing Weibo
In addition to Weibo, celebrities are not afraid to reveal their seven emotions and six desires.
Maggie Cheung talked about her unstable relationship with Er Dongsheng in the show, revealing the innocence of a little girl in love. Guan Zhilin was asked if she was willing to be a mistress, and she said bluntly:
"I've tried marriage and divorce, I've tried men with girlfriends, I've tried men who have been married, and I do it when I want to, without thinking about so many things. But I will worry about what the other person's wife thinks, I hope the other person's wife will not know, I will cherish that time, but I will not have any expectations. ”
In the early days, Leslie Cheung made third-grade films and became the overlord of the music industry, which became a stain on him and was often maliciously mentioned. Someone suggested that he recycle all the films, and Leslie Cheung smiled and refused:
"Leave it alone, so that everyone can see that I have suffered a lot of grievances and suffered a lot before."
Leslie
When the dinner circle swept all corners of the Internet, the entertainment industry became lifeless. The star is as perfect as possible and is committed to maintaining the contract with the fans, that is, playing the imaginary dummy, avoiding falling behind and moral flaws.
In 2020, Yang Chao posted a home photo and deleted it in seconds. Even so, fans still found a cigarette box in the background of the photo, which caused criticism. What everyone is arguing about is not that the girl smokes or the actress smokes, but that smoking does not conform to Yang Chao's "pure" personality.
Afterwards, she had to come out to clarify that the cigarette case was not her own.
Yang went beyond home to find cigarette packs
Looking back a few years later, Lu Han took the initiative to break the contract and give up power at the peak of his career. His courage to defy the wind and Guan Xiaotong's public love affair is precious in an environment that should be silent.
As for Cai Xukun, who succeeded Luhan, I don't know if I can survive the "abortion" storm. For most people, the answer may not matter. When a top stream falls, there will be a new top stream rising, relaying the current boring entertainment industry.
2022 is known as the "Year of Nostalgia".
Wang Xinling, Liu Genghong and other veteran artists ushered in the second spring of their careers, the online concert focused on the emotional route, Cui Jian, Sun Yanzi, Jay Chou and other iconic singers, repeatedly hit the audience's emotions.
The variety show "Endless Sound" has become a large-scale nostalgic scene, and the show gathers heavyweight guests such as CoCo Li Min, Lin Zixiang, Ye Qianwen and other heavyweight guests to adapt classic Hong Kong music. The success of the show shows the audience's dissatisfaction with current pop culture and their thirst for classics.
On the other hand, the memes of 10 years ago are revisited. Haiqing knelt down on one knee to Ou Hao and shouted "You are my god". In order to divert the reporter's firepower, Yuan Li took the initiative to mention Siqin Gaova to fight sheep placenta, leaving the golden sentence "Is this something that can be said?"
The people and things of the past have become popular again, perhaps because people miss the vivid era when stars were talented and vivid and three-dimensional.
On the evening of July 5, 2023, Li Min's second sister announced on Weibo that Li Min died of depression by suicide.
The sudden bad news shocked everyone. Li Min has always brought happiness to fans through vigorous songs and dances, and her bright smile is as warm as the summer evening sun, but in the 30th year of her debut, we have lost a "millennial diva" forever.
A netizen sighed: For so many years, it seems that she has been fashionable, fashionable, and sexy, just like the millennium.
Is that era really over?
(Excerpted from the most people in the WeChat public account)