On July 2, the 2023 Global Digital Economy Conference "Artificial Intelligence Summit Forum" co-hosted by the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, the Cyberspace Administration of China, the Ministry of Commerce, the China Association for Science and Technology and the Beijing Municipal People's Government, and supported by the Beijing Artificial Intelligence Industry Alliance, the China Academy of Information and Communications Technology, and the National Industrial Information Security Development Research Center, was successfully held in Beijing!
With the theme of "Intelligent Emergence, Reshaping the Future", this forum focused on hot topics related to the development of general artificial intelligence large models. Zhou Bowen, IEEE/CAAI Fellow, Huiyan Chair Professor of Tsinghua University, Tenured Professor of the Department of Electronics, and Founder of Zhiyuan Technology, was invited to attend the forum and give a keynote speech on "Frontier Progress of Artificial Intelligence———— Application Practice of Zhiyuan General Large Model in Consumer Industry".
During the forum, a number of important achievements were released, and Zhiyuan Technology won a number of awards: it was elected as a member of the "Beijing General Artificial Intelligence Industry Innovation Partnership Program" and served as a model observer; The solution of "Realizing Full-link Digital Intelligence Transformation from Business Opportunity Discovery to Product Delivery Based on Big Model Technology" cooperated with Mengniu was selected as "Beijing General Artificial Intelligence Big Model Industry Application Typical Scenario Case"; At the same time, the company's practice of "Zhiyuan Technology General Large Model for Product Innovation and Application in the Consumer Field" was selected as "Beijing Artificial Intelligence Industry Empowerment Typical Case (2023)".
Dr. Zhou Bowen pointed out in his speech that the world is in the stage of "generalized artificial intelligence", and there are opportunities and challenges in deepening professional academic research and promoting industrial application. In the future, driven by a unified big model, the consumer industry will transform from intelligent data to intelligent business scenarios, and the collaborative interaction between humans and AI will become increasingly close, jointly giving birth to a consumer-centric digital intelligence "innovation flywheel" from product insight, design, R&D to marketing.
What Zhiyuan Technology is doing is to re-understand what kind of consumers need what kind of goods by predicting the dependence of consumers and products on experience, as well as the correspondence of fine-grained ginseng; Under what kind of scene and experience, consumers will be impressed by what kind of ginseng, material, cultural symbol, and function, which will lead to the interaction between the two. Through the Yuanda model, the data generated in various processes in the real world is compressed and reconstructed, and the binary relationship between products and users is reconstructed. At the same time, through the large model to achieve the empowerment of the whole life cycle of the enterprise 5D, the 5D mentioned here includes: insight into the two-sided market opportunities of consumption and supply (Discover); Help enterprises analyze consumer groups and scenarios, define and incubate explosive products (Define); Assist in the design of the appearance, material, packaging and development process of innovative products; to drive R&D, testing and ginseng improvement (Develop); Finally, by generating content for thousands of people, it can accurately reach consumers and efficiently convert (Distribute). And all of the above will be completely solved by a large model for the first time in history.
In order to achieve this, the model must have both universal ability and expertise, both IQ and EQ. IQ gives it the ability to speak, recognize and reason, understand consumer feedback and fine-tune it according to instructions; Emotional intelligence enables it to accurately grasp the motivation of consumers, understand why consumers like it, why they don't like it, why they buy and why they don't buy, and effectively interact with consumers based on the ability of "empathy". At the same time, large models must also be professional. For example, all of you here, I believe that everyone has a good IQ and emotional intelligence, but not everyone with this kind of general ability can do the specific things you are doing. The source of this difference is a deep understanding of the commodity. We hope that the Ambitious Model, which has universal capabilities and professionalism, will become a bridge between brands and consumers, and truly reshape the value of products with AI. Let every product be born when needed, so that every consumer can get what he wants.