1. Industry-related definitions
Nut ( nut ) is a category of closed fruit with a hard skin and one or more seeds. Such as chestnut, almond and other fruits. Nuts are the essence of plants, generally rich in nutrition, containing protein, oil, minerals, vitamins are high, for human growth and development, enhance physical fitness, prevent diseases have excellent effects. There are two main types of nut fried goods, one is tree nuts, including almonds, cashews, hazelnuts, walnuts and chestnuts; The second is seeds, including peanuts, sunflower seeds and pumpkin seeds.
The nut e-commerce industry refers to the industry in which nut companies sell nuts through e-commerce platforms or the company's official website.
Second, the current situation of market size
With the continuous improvement of the online retail penetration rate of nuts, the increasingly perfect information technology can efficiently integrate and analyze a large amount of valuable consumer behavior data that is difficult to collect through offline channels, helping nut e-commerce enterprises gain deeper insight into consumer needs, achieve more targeted product development, pricing and marketing promotion, and change the one-way information flow of traditional offline channels to more efficiently interact with consumers. The increasing improvement of the national logistics distribution system and the significant reduction of logistics and distribution costs have provided a guarantee for the large-scale development of nut e-commerce enterprises. In addition, the continuous maturity of online payment, especially mobile payment technology, has also created good conditions for the development of the e-commerce industry.
The new crown pneumonia epidemic in 2020 had a short-term impact on the nut industry, but it also promoted the development of the nut industry in emerging channels such as live streaming e-commerce and community group buying, and since 2020, the scale of the mainland nut e-commerce industry has maintained a long-term stable growth trend. As of 2022, the market size of the mainland nut e-commerce industry has reached 24.818 billion yuan, as follows:
Source: China Nut E-commerce Industry Development In-depth Research and Future Investment Research Report (2023-2030)
Third, the scale of industry supply and demand analysis
1. Supply scale
With the improvement of people's living standards and the growth of per capita disposable income, consumers are willing to pay for better services and experiences. The addition of high-quality consumer groups has also promoted the upgrading of products and services in the nut category. With the gradual improvement of consumers' pursuit of quality of life, the concept of health and wellness is becoming more and more deeply rooted in the hearts of the people, and consumers' consumption structure is more rational, and they will be more willing to spend money in the nut category and pursue better quality products. The huge market demand will drive the double growth of supply and demand in the domestic nut industry.
In the context of diversifying market demand, in order to meet rapidly changing consumer preferences and consolidate competitive advantage, companies usually invest a lot of energy and money to focus on the development and improvement of new product categories. On the one hand, product innovation helps enterprises to establish higher brand awareness and stand out from the fierce market competition, on the other hand, it also injects new vitality into the development of the industry and provides a steady stream of growth momentum for the long-term sustainable development of the industry.
As the world's most populous country, China has become one of the world's largest nut markets. The upstream of nut e-commerce is mainly the supply of raw materials for various nut agricultural products. In recent years, the harvest area and output of mainland nuts have increased year by year, and the output of mainland nut fried goods in 2022 will be 1.7656 million tons, as follows:
Source: China Nut E-commerce Industry Development In-depth Research and Future Investment Research Report (2023-2030)
2. Scale of demand
Online consumption has broken through the limitations of product categories and regions, convenient and efficient delivery experience, and more competitive price advantages brought by the flat channel structure, catering to the demands of the new generation of consumers. In addition, innovative sales models such as online and offline integration have further optimized the consumer experience while meeting the needs of convenient purchases, becoming one of the typical examples of nut food retail innovation in the era of consumption upgrading.
The young generation of Internet users, represented by the post-80s and post-90s, is the main group of online shopping, and these consumers have strong demands for the high-quality service experience of nut e-commerce. In terms of online retail channels, the quality of products and services varies so that consumers need to spend more time identifying and screening merchants while enjoying the convenience of online shopping, so under the same circumstances, consumers will generally choose products with better brand reputation. In addition, the audience of nut e-commerce is mainly young white-collar workers, and this part of the population has high brand recognition and loyalty. Stable customer groups and strong customer stickiness will become one of the core competitiveness of nut e-commerce.
At present, nuts, as an emerging category in snack food, are in line with the long-term trend of health, and are still booming, and the sales channels of the snack food industry, e-commerce and emerging channels are growing rapidly, and the proportion of online sales of nuts is increasing. In 2022, China's online nut fried sales volume will be 176,300 tons, as follows:
Source: China Nut E-commerce Industry Development In-depth Research and Future Investment Research Report (2023-2030)
4. Industry segment market analysis
1. Tree nuts
Tree nuts generally refer to the kernels of woody plants with a hard shell, including walnuts, almonds, cashew kernels, hazelnuts, pecans, pine nuts, chestnuts, etc.
Chinese tree nuts are in strong demand and mostly rely on imports. As an imported product, tree nuts have high unit price and good nutritional value, while domestic manufacturers continue to launch a variety of gift box tree nuts, making the gift scene in domestic tree nut consumption relatively high. In 2022, the size of the mainland tree nut e-commerce market will be 4.845 billion yuan, as follows:
Source: China Nut E-commerce Industry Development In-depth Research and Future Investment Research Report (2023-2030)
2. Seeds and nuts
Seed nuts refer to the seeds of melons, fruits, vegetables, oilseeds and other plants, including sunflower seeds, peanuts, lotus seeds, etc. Mainland seed nuts, especially melon seed varieties are relatively mature, at present, there are still a large number of nuts fried in the mainland market, the packaging rate of melon seeds is less than 50%, and the competition pattern is scattered. The mainland seed nut market is mature and self-sufficient, and the market size of mainland seed nut e-commerce in 2022 will be 19.974 billion yuan, as shown in the figure below.
Source: China Nut E-commerce Industry Development In-depth Research and Future Investment Research Report (2023-2030)
5. Analysis of the industry competition pattern
Under the general trend of vigorous development of the e-commerce industry, with the continuous enhancement of policy and capital support, the continuous development of information technology and logistics infrastructure, the integration of the nut industry and the e-commerce model continues to deepen.
In recent years, the marginal increase in traffic of mainstream e-commerce platforms has slowed down, showing decentralization, the epidemic has accelerated the development of live streaming e-commerce, and top live streaming experts have begun to emerge. With the rise and rapid development of food e-commerce such as Three Squirrels, nut e-commerce has gained new growth opportunities, a large amount of capital has flowed, and online retail platforms have begun to vigorously develop the nut e-commerce sector.
At present, the representative enterprises of nut e-commerce mainly include COFCO I Buy Network, Hundred Herb Flavor, Three Squirrels, etc. Among them, three squirrels are industry-leading brand e-commerce with leisure food as the core, with the deeply rooted brand image and brand culture, fast and efficient online sales model, accurate consumer group positioning, meticulous and considerate service experience and information system throughout all links of the industrial chain, the enterprise has developed into one of the most competitive and influential enterprises in the field of leisure food e-commerce.
Major brands in China's nut e-commerce industry
Source: China Nut E-commerce Industry Development In-depth Research and Future Investment Research Report (2023-2030)
Note: The above information is for reference only, and the specific content is subject to the text of the report.
The "China Nut E-commerce Industry Development In-depth Survey and Future Investment Research Report (2023-2030)" released by the research report network covers the latest industry data, market hot spots, policy planning, competitive intelligence, market prospect forecast, investment strategy and other content. It is supplemented by a large number of intuitive charts to help enterprises in the industry accurately grasp the development trend of the industry, the direction of market business, and correctly formulate corporate competitive strategies and investment strategies. This report is based on authoritative data released by the National Bureau of Statistics, the General Administration of Customs and the State Information Center, combined with the environment of the industry, from theory to practice, from macro to micro and other perspectives of market research and analysis.
Industry reports are one of the important decision-making bases for enterprises, relevant investment companies and government departments in the industry to accurately grasp the development trend of the industry, gain insight into the competitive landscape of the industry, avoid business and investment risks, and make correct competition and investment strategy decisions. This report is an essential tool for gaining a comprehensive understanding of the industry and investing in it. Guanyan World is a well-known industry information consulting institution in China, with a senior expert team, over the years has provided tens of thousands of enterprise units, consulting institutions, financial institutions, industry associations, individual investors, etc. professional industry analysis reports, customers cover Huawei, China Petroleum, China Telecom, China State Construction, HP, Disney and other domestic and foreign industry leading enterprises, and has been widely recognized by customers.
The data of this research report mainly uses national statistical data, General Administration of Customs, questionnaire survey data, data collected by the Ministry of Commerce and other databases. Among them, macroeconomic data is mainly from the National Bureau of Statistics, some industry statistics are mainly from the National Bureau of Statistics and market research data, enterprise data is mainly from the National Bureau of Statistics large-scale enterprise statistical database and stock exchanges, etc., and price data is mainly from various market monitoring databases. The industry analysis methods used in this research report include Porter's five forces model analysis method, SWOT analysis method, PEST analysis method, comprehensive internal and external environment analysis of the industry, and at the same time, through senior analysts on the current national economic situation trend, market development trend and current industry hot spot analysis, predict the future development direction of the industry, emerging hot spots, market space, technology trends and future development strategy.
【Catalog Outline】
Chapter 1 Overview of the development of China's nut e-commerce industry from 2019 to 2023
Section 1 Overview of the development of the nut e-commerce industry
1. Relevant definitions of nut e-commerce industry
Second, the analysis of the characteristics of nut e-commerce
Third, the basic situation of the nut e-commerce industry
Fourth, the business model of nut e-commerce industry
1. Production mode
2. Procurement mode
3. Sales/service model
5. Analysis of the main demand of the nut e-commerce industry
Section 2 Life cycle analysis of China's nut e-commerce industry
First, an overview of the life cycle theory of the nut e-commerce industry
Second, the life cycle analysis of the nut e-commerce industry
Section 3 Analysis of economic indicators of nut e-commerce industry
First, the profitability analysis of the nut e-commerce industry
Second, the economic cycle analysis of the nut e-commerce industry
Third, the analysis of the space for improving the added value of the nut e-commerce industry
Chapter 2 Analysis of the development status of the global nut e-commerce industry market from 2019 to 2023
Section 1 Review of the development history of the global nut e-commerce industry
Section 2 Market size and regional distribution of the global nut e-commerce industry
Section 3 Regional Market Analysis of Asian Nut E-commerce Industry
1. Analysis of the market status of the Asian nut e-commerce industry
Second, the market size and market demand analysis of the Asian nut e-commerce industry
Third, the market prospect analysis of the Asian nut e-commerce industry
Section 4 Regional Market Analysis of North American Nut E-commerce Industry
First, the analysis of the market status of the North American nut e-commerce industry
Second, the market size and market demand analysis of the North American nut e-commerce industry
Third, the market prospect analysis of the North American nut e-commerce industry
Section 5 Regional Market Analysis of European Nut E-commerce Industry
First, the analysis of the market status of the European nut e-commerce industry
Second, the market size and market demand analysis of the European nut e-commerce industry
Third, the European nut e-commerce industry market prospect analysis
Section 6 Forecast of the distribution trend of the world nut e-commerce industry from 2023 to 2030
Section 7 Market size forecast of global nut e-commerce industry from 2023 to 2030
Chapter Three: Analysis of the Industrial Development Environment of China's Nut E-commerce Industry
Section 1 Analysis of the Mainland's Macroeconomic Environment
Section 2: Analysis of the Impact of the Mainland's Macroeconomic Environment on the Nut E-commerce Industry
Section 3 Analysis of the Policy Environment of China's Nut E-commerce Industry
1. The current situation of the industry regulatory system
2. Main policies and regulations of the industry
3. Main industry standards
Section 4: Analysis of the Impact of the Policy Environment on the Nut E-commerce Industry
Section 5 Analysis of the Industrial Social Environment of China's Nut E-commerce Industry
Chapter Four: Operation of China's Nut E-commerce Industry
Section 1 Introduction to the development of China's nut e-commerce industry
1. Review of the development process of the industry
Second, the analysis of industry innovation
Third, the analysis of industry development characteristics
Section 2 Analysis of the market size of China's nut e-commerce industry
First, the factors affecting the market size of China's nut e-commerce industry
Second, the market size of China's nut e-commerce industry
Third, the market scale analysis of China's nut e-commerce industry
Section 3 Analysis of the supply situation of China's nut e-commerce industry
First, the supply scale of China's nut e-commerce industry
Second, the supply characteristics of China's nut e-commerce industry
Section 4 Analysis of the demand of China's nut e-commerce industry
First, the scale of demand in China's nut e-commerce industry
Second, the demand characteristics of China's nut e-commerce industry
Section 5 Analysis of the balance of supply and demand in China's nut e-commerce industry
Chapter Five: Analysis of China's Nut E-commerce Industry Industry Industry Chain and Market Segment
Section 1 Overview of China's nut e-commerce industry chain
First, the principle of industrial chain model
Second, the operation mechanism of the industrial chain
Third, the nut e-commerce industry industry chain diagram
Section 2 Analysis of the industrial chain of China's nut e-commerce industry
First, the development status of the upstream industry
Second, the impact analysis of upstream industry on the nut e-commerce industry
Third, the development status of downstream industries
Fourth, the impact analysis of downstream industries on the nut e-commerce industry
Section 3 Analysis of Mainland Nut E-commerce Industry Market Segmentation
First, the market segment one
Second, the market segment two
Chapter Six: Market Competition Analysis of China's Nut E-commerce Industry from 2019 to 2023
Section 1 Analysis of the Competition Status of China's Nut E-commerce Industry
First, the analysis of the competition pattern of China's nut e-commerce industry
Second, the analysis of major brands in China's nut e-commerce industry
Section 2 Analysis of the concentration of China's nut e-commerce industry
First, the analysis of the influencing factors of market concentration in China's nut e-commerce industry
Second, the market concentration analysis of China's nut e-commerce industry
Section 3 Analysis of the Competitive Characteristics of China's Nut E-commerce Industry
1. Regional distribution characteristics of enterprises
Second, the characteristics of enterprise scale distribution
Third, the distribution characteristics of enterprise ownership
Chapter Seven: Model Analysis of China's Nut E-commerce Industry from 2019 to 2023
Section 1 Analysis of the Competitive Structure of China's Nut E-commerce Industry (Porter's Five Forces Model)
First, the principle of Porter's five forces model
Second, the bargaining power of suppliers
3. The bargaining power of buyers
Fourth, the threat of new entrants
V. Threat of substitution
6. The degree of intra-industry competition
7. Conclusion of Porter's five forces model analysis
Section 2 SWOT Analysis of China's Nut E-commerce Industry
Overview of the SOWT model
Second, the analysis of industry advantages
Third, the disadvantages of the industry
Fourth, industry opportunities
5. Industry threats
6. SWOT analysis conclusion of China's nut e-commerce industry
Section 3 Analysis of the Competitive Environment of China's Nut E-commerce Industry (PEST)
First, PEST model overview
Second, policy factors
3. Economic factors
4. Social factors
5. Technical factors
Sixth, PEST model analysis conclusion
Chapter 8 Demand characteristics and dynamic analysis of China's nut e-commerce industry from 2019 to 2023
Section 1 Market dynamics of China's nut e-commerce industry
Section 2 Analysis of the characteristics of the consumer market in China's nut e-commerce industry
First, demand preferences
2. Price preference
3. Brand preference
4. Other preferences
Section 3 Analysis of the cost structure of the nut e-commerce industry
Section 4 Analysis of price influencing factors in nut e-commerce industry
First, supply and demand factors
Second, cost factors
3. Other factors
Section 5 Analysis of the current price situation of China's nut e-commerce industry
Section 6 Average price trend forecast of China's nut e-commerce industry
First, the average price trend analysis of China's nut e-commerce industry
Second, the influencing factors of the average price change of China's nut e-commerce industry
Chapter 9 Monitoring of the operation data of China's nut e-commerce industry
Section 1 Analysis of the overall scale of the industry to which China's nut e-commerce industry belongs
First, the analysis of the quantitative structure of enterprises
Second, the scale of industry assets
Section 2 Analysis of production, sales and expenses of the industry belonging to China's nut e-commerce industry
1. Current assets
Second, sales revenue analysis
3. Liabilities analysis
Fourth, profit scale analysis
5. Output value analysis
Section 3 Analysis of financial indicators of China's nut e-commerce industry
First, industry profitability analysis
2. Analysis of the industry's solvency
3. Analysis of industry operating capabilities
4. Analysis of industry development capabilities
Chapter 10 Analysis of the Regional Market Status of China's Nut E-commerce Industry from 2019 to 2023
Section 1 Analysis of the regional market size of China's nut e-commerce industry
First, the factors affecting the regional market distribution of the nut e-commerce industry
Second, the regional market distribution of China's nut e-commerce industry
Section 2 Market Analysis of Nut E-commerce Industry in East China
I. Overview of East China
2. Analysis of the economic environment in East China
Third, the market analysis of nut e-commerce industry in East China
(1) Market size of nut e-commerce industry in East China
(2) Market status of nut e-commerce industry in South China
(3) Market size forecast of nut e-commerce industry in East China
Section 3 Market Analysis in Central China
I. Overview of Central China
2. Analysis of the economic environment in Central China
Third, the market analysis of nut e-commerce industry in central China
(1) Market size of nut e-commerce industry in central China
(2) Market status of nut e-commerce industry in central China
(3) Market size forecast of nut e-commerce industry in central China
Section 4 Market Analysis in South China
I. Overview of South China
2. Analysis of the economic environment in South China
Third, the market analysis of the nut e-commerce industry in South China
(1) The market size of the nut e-commerce industry in South China
(2) Market status of nut e-commerce industry in South China
(3) Market size forecast of nut e-commerce industry in South China
Section 5 Market Analysis of Nut E-commerce Industry in North China
I. Overview of North China
2. Analysis of the economic environment in North China
Third, the market analysis of nut e-commerce industry in North China
(1) The market size of the nut e-commerce industry in North China
(2) Market status of nut e-commerce industry in North China
(3) Market size forecast of nut e-commerce industry in North China
Section 6 Market Analysis in Northeast China
I. Overview of the Northeast Region
Second, the analysis of the economic environment in Northeast China
Third, the market analysis of the nut e-commerce industry in Northeast China
(1) The market size of the nut e-commerce industry in Northeast China
(2) Market status of nut e-commerce industry in Northeast China
(3) Market size forecast of nut e-commerce industry in Northeast China
Section 7 Market Analysis in Southwest China
I. Overview of the Southwest Region
Second, the analysis of the economic environment in the southwest region
Third, the market analysis of the nut e-commerce industry in southwest China
(1) The market size of the nut e-commerce industry in southwest China
(2) Market status of nut e-commerce industry in southwest China
(3) Market size forecast of nut e-commerce industry in southwest China
Section 8 Northwest China Market Analysis
I. Overview of the Northwest Territories
Second, the analysis of the economic environment in Northwest China
Third, the market analysis of the nut e-commerce industry in Northwest China
(1) The market size of the nut e-commerce industry in Northwest China
(2) Market status of nut e-commerce industry in Northwest China
(3) Market size forecast of nut e-commerce industry in Northwest China
Chapter 11: Analysis of Nut E-commerce Industry Enterprises (Adjusted as Data Update)
Section 1 Enterprises
1. Enterprise overview
2. Main products
3. Operation
1. The situation of major economic indicators
2. Enterprise profitability analysis
3. Analysis of enterprise solvency
4. Analysis of enterprise operation capabilities
5. Analysis of enterprise growth ability
4. Analysis of the company's advantages
Section 2 Enterprises
1. Enterprise overview
2. Main products
3. Operation
Fourth, the company's advantages and disadvantages analysis
Section 3 Enterprises
1. Enterprise overview
2. Main products
3. Operation
4. Analysis of the company's advantages
Section 4 Enterprises
1. Enterprise overview
2. Main products
3. Operation
4. Analysis of the company's advantages
Section 5 Enterprises
1. Enterprise overview
2. Main products
3. Operation
4. Analysis of the company's advantages
Section 6 Enterprises
1. Enterprise overview
2. Main products
3. Operation
4. Analysis of the company's advantages
Section 7 Enterprises
1. Enterprise overview
2. Main products
3. Operation
4. Analysis of the company's advantages
Section 8 Enterprises
1. Enterprise overview
2. Main products
3. Operation
4. Analysis of the company's advantages
Section 9 Enterprises
1. Enterprise overview
2. Main products
3. Operation
4. Analysis of the company's advantages
Section 10 Enterprises
1. Enterprise overview
2. Main products
3. Operation
4. Analysis of the company's advantages
Chapter 12 Analysis and Forecast of the Development Prospect of China's Nut E-commerce Industry from 2023 to 2030
Section 1 Analysis of the future development prospects of China's nut e-commerce industry
First, the analysis of the domestic investment environment of the nut e-commerce industry
Second, the market opportunity analysis of China's nut e-commerce industry
Third, China's nut e-commerce industry investment growth forecast
Section 2 Forecast of the future development trend of China's nut e-commerce industry
Section 3 Forecast of the scale development of China's nut e-commerce industry
First, China's nut e-commerce industry market size forecast
Second, the growth rate of China's nut e-commerce industry market size
Third, the output value of China's nut e-commerce industry is forecast
Fourth, the growth rate of output value of China's nut e-commerce industry
5. Supply and demand forecast of China's nut e-commerce industry
Section 4 Profit Trend Forecast of China's Nut E-commerce Industry
Chapter 13: Analysis of Entry Barriers and Investment Risks in China's Nut E-commerce Industry from 2023 to 2030
Section 1 Analysis of entry barriers in China's nut e-commerce industry
First, the analysis of capital barriers in the nut e-commerce industry
Second, the analysis of technical barriers in the nut e-commerce industry
Third, the analysis of talent barriers in the nut e-commerce industry
Fourth, the analysis of brand barriers in the nut e-commerce industry
5. Analysis of other barriers in the nut e-commerce industry
Section 2 Risk Analysis of Nut E-commerce Industry
First, the macro environmental risks of the nut e-commerce industry
Second, the technical risk of the nut e-commerce industry
Third, the competition risk of the nut e-commerce industry
Fourth, other risks in the nut e-commerce industry
Section 3 Problems in China's nut e-commerce industry
Section 4 Strategic Analysis of Solving Problems in China's Nut E-commerce Industry
Chapter 14: Research Conclusions and Investment Recommendations of China's Nut E-commerce Industry from 2023 to 2030
Section 1 A review of the research on China's nut e-commerce industry
First, the investment value of the industry
2. Industry risk assessment
Section 2 Analysis of China's nut e-commerce industry entry strategy
First, the target customer group of the industry
Second, the choice of market segment
Third, the choice of regional market
Section 3 Analysis of marketing strategies in the nut e-commerce industry
First, the product strategy of the nut e-commerce industry
Second, the pricing strategy of the nut e-commerce industry
Third, the channel strategy of the nut e-commerce industry
Fourth, the promotion strategy of the nut e-commerce industry
Section 4: Observation and study of the world's analysts' investment recommendations
Charts are detailed in the body of the report.