HOW TO CHOOSE GOODS IN THE COMPREHENSIVE AND RICH "PROFILE" OF BAPE®︎ is still the fun of many fashion players, coinciding with the 30th anniversary of BAPE ︎, more than 100 sets of new season looks displayed at the BAPE HEADS SHOW IN NEW YORK ARE BASED ON THE BRAND'S CLASSIC CREATIVE LANGUAGE, IN LINE WITH DIFFERENT FASHION TRENDS, NOT ONLY UPGRADES, BUT ALSO SHOW THAT THE BRAND IS TRYING TO OPEN THE "BAPE®®︎ New Boom" with a change.
Sharks are bigger, hoodies are more subdued, BAPE STA patterns are more avant-garde,
BAPE®︎ The main line directly hits the fashion taste:
BAPE HEADS SHOW was held for the first time in 97, Ye, Fei Dong, Wiz Khalifa, etc. have participated in it, is a popular event that "returns" once in several years, and this year's BAPE HEADS SHOW, which is also the 30th anniversary of the establishment of the brand, is more concerned, officially staged at the TERMINAL 5 Club in New York on June 28, and presented for the first time in the form of a "Autumn and Winter Men's and Women's Fashion Show" fusion music performance;
BAPE HEADS SHOW 1998, 2023 POSTER
下，BAPE HEADS SHOW 2018
We not only watched the wonderful performances of well-known rappers such as Lil Baby and Coi Leray, but also found that Jaylen Brown, Jalen Mills, Madeline Argy, Mia Khalifa, Tiffany Luu and other guests sat in the front row, and what was more shocked was that BAPE®︎ led its four regional brands and displayed more than 100 sets of new season looks. Authentically subverts the stereotype of BAPE®︎;
BAPE HEADS SHOW 2023 GUEST PERFORMERS
Lil Baby / Coi Leray / Lola Brooke
BAPE HEADS SHOW 2023 INVITED GUESTS
BAPE® AVATAR series,
More "sub" Shark Hoodie,
The shark has become "bigger"
"Shark hoodie" is undoubtedly a representative item of BAPE®︎ Golden Age, and now many fashion bloggers and players will follow the "fashion styling formula" of hot zippers and masked hoodies in recent years, and choose plus-size or low-saturation color shark hoodies;
BAPE® rookie scene, continue to give this "fashion reincarnation" avant-garde freshness, adding "enlarged shark hat", "inflatable wings" and named AVATAR concept series, is gaining heated discussion, some players said that compared with RO and other zipper masked down items, BAPE's® new design is more "subcultural style recognition", especially suitable for social media bloggers who pursue eye-catching matching.
3 creative themes,
With classic pattern aesthetics such as ape shooting stars,
Bring a Clean cargo jacket, baseball coat,
Destroy items like jeans
"Street print aesthetics" has always been BAPE's housekeeping skill, but it is by no means limited to various camouflages, such as Central Cee and other players have recently been fascinated by BAPE STA ape-man meteors, "ape heads" and more special prints or slogans, starting with short coats and baseball jackets that fit the shape of Clean Fit, and think that this is a kind of "BAPE®® Vibe";
BAPE's® Fall/Winter 2023 fashion show will take SPORT MANIA, which represents the hip-hop trend of the 90S West Coast, COLLEGE CLASSIC, which represents the American classic college style, and DENIM PAINTER, which pays tribute to American abstract artist Jackson Pollock, as 3 inspirational keywords to collide with recent popular styles;
Such as sports suits, leather jackets, baseball jackets and other items, with "lightning", "B-word slogan" and other patterns to fit the retro street, college Clean, while the rare "work suit" is Pollock's favorite category, adding artistic graffiti splashing ink to create a popular distressed effect;
BAPE® denim also occupies a "unique" aesthetic status, this season it uses heavier fabrics, supplemented by oversized cuts, full prints, distressed destruction techniques, and incorporates the brand's classic patterns, which is very surprising, and the top such as fleece jacket and vest matched by the runway Look is also brilliant, which is very streetwear;
As a representative brand of millennial fashion, the bright camouflage and street pattern style in BAPE's aesthetic gene are also in line with the Y2K and dopamine babes aesthetics that have been "resurgent" in recent years, and the new season combines the classic high-saturation ABC CAMO, the new ART CAMO camouflage, coin chain printing, etc., with Crop Top, high-waist slightly flared fit pants and other millennial items to build a new "Millennium BAPE®®︎ Girl Image", and the interpretations of models and guests are very popular with female players.
Four major branch lines are built, and the new BAPE® with a more complete style opens the "road to rejuvenation":
In addition to the main line, BAPE's four branch brands AAPE, BAPE® BLACK®︎, BAPY®︎ and APEE continue to broaden the style diversity and upper limit of this season's design;
AAPE innovatively uses knitting, pixel printing, winter dopamine,
Luxury high-end series BAPE BLACK®︎,
It focuses on retro outdoors
AAPE, launched in 2012, is a fashion memory of many players' student days, aiming at the younger trend market, focusing on simple and lightweight fit and print style, which is very suitable for adding daily fashion shapes;
AAPE items chosen by recent players
AAPE has reduced the use of logos in the new season, no longer focusing on exporting versatile categories such as sweatshirts and hoodies, but gaining insight into fashion trends, combined with classic 90S street styles, to bring diversified fashion items;
Focusing on "knitted tops", it brings different styles such as fashion cut vests, basketball shirts-inspired short sweaters, and Japanese-style cardigans, all of which are hand-woven and add details such as "pixel vision" ape-man patterns and tassels, which are more suitable for matching with popular fashion and fashion items;
More styles such as low- and high-saturation shades of autumn and winter down, fleece categories, fusion contrast, pattern stitching and other techniques, among which women's suits + plush socks Look highlight the "winter dopamine wear" atmosphere;
BAPE BLACK® is a luxury high-end series launched in 2015, where the street is uninhibited, exquisite materials and exquisite craftsmanship collide, making the product line highly recognizable in the "luxury field";
THE NEW SEASON OF MENSWEAR EXPLORES "RETRO OUTDOOR STYLE FROM EUROPE" INSPIRED BY "THE RETRO OUTDOOR", WITH LOOSE AND COMFORTABLE SILHOUETTES, HIGH-QUALITY FABRICS, SOUTHERN AND FRENCH KNITTED TOPS AND FUNCTIONAL STYLE TROUSERS, ETC., SUITABLE FOR DAILY FASHION MIXING.
BAPY® and APEE,
Comprehensively build a "girls' wardrobe",
From workplaces, parties, weddings,
To Japanese Y2K babes
Founded in 2001, BAPY®︎ is committed to providing urban women who are "just starting their careers" with light and mature fashion items that combine Japanese aesthetics and French romance, and the new autumn/winter collection revolves around the theme of "THE OFFICE ESSENTIALS", SHOWING HOW TO BREAK WOMEN'S "CONFORMISM" WORK-LIFE SCENES;
Appropriately tailored suits and casual sweatshirts establish a "new workplace outfit", items with sequins, rhinestones and other elements are suitable for "party time", and elegant long dresses and wedding suits like evening dresses also reflect the romantic and colorful life of urban women;
The new season is also based on GEN-Z GYARU WINTER, which further studies the "Japanese Spice Girls Subculture" and Gen Z pop culture, how to shine in the current girls' clothing;
So bring "Millennium Harajuku style standard" crop tops, miniskirts, platform boots, sock covers and other items, with vibrant color matching as the main tone, adding signature love, wild camouflage and other retro patterns, combined with more free tailoring and zipper processing, presenting a playful APEE Girls image of "sweet and spicy and repair".
The highlights of the rookie scene, as well as BAPE®︎ stable power of various "new accessories", also based on wild street genes, collide with popular accessory trends in recent years, such as sunglasses with exaggerated contours, bags that use magnification several times, add millennial plush, and use the ape head as a "headphones" hanging, which is very suitable for combining this season's clothing;
At the same time, the "Themed Limited Series" created for this event was also released at the same time, the classic logo ape head, the art symbol Shark Star Man and the theme word BAPE HEADS SHOW 2023 THREE ELEMENTS COMBINED WITH THE LOGO THROUGHOUT THE SERIES, COVERING SHORT SLEEVES, BASEBALL CAPS, TOTE BAGS, TOWELS, STICKER SETS AND COMMEMORATIVE BADGES 6 ITEMS, following the first release in the United States, the series was fully launched in major BAPE STORES® around the world and official online platforms on July 1;
BAPE®︎ In the golden age, it created a variety of iconic visual and design languages, creating a fashion and street classic that is close to eternity, which has been selected and excavated by players recently;
And every time the BAPE HEADS SHOW, BAPE®︎ will once again bring a new footnote to its own "wealth" and contemporary fashion, this "fashion feast" covering almost all styles is leading the brand to the transformation and revival that resonates with the aesthetics of Generation Z.