Florence, Italy, the glorious Renaissance, the vintage Italian romance, time lost in the emerald day and night. Hold the old time, look up at the Uffizi Gallery, the ink of the Renaissance has not dried, the song has not fallen, the carving knife has not stopped, calm down, shuttle through a hundred years, dream back to the Renaissance, uncover the mystery of the masters...
From April 28th to August 27th, Shanghai Dongyi Art Museum held the largest "Botticelli and the Renaissance" theme exhibition in China to date, and CORIUM, also from Florence, Italy, as a home partner of the theme opening ceremony, held the CORIUM Italian Culture Tour and 2023 New Product Launch Conference at Dongyi Art Museum on June 29, inviting the Cultural Section of the Italian Consulate General in Shanghai, the Italian Foreign Trade Commission (ITA), the Italian Chamber of Commerce in China, Shanghai Design City Promotion Center, Red Star Macalline and other heavyweight guests, as well as industry media and dealer partners attended the scene to see Italian national treasures and art treasures, explore and exchange Italian culture, and witness the world premiere of CORIUM's new product "DORIS".
From left to right: (first left) Chen Wei, Public Affairs Manager of the China-Italy Chamber of Commerce, (second from left) Liu Zhengrong, President of Huadari Group China, Chen Kaiping, General Manager of CORIUM China, (8th from left) Adele Lobasso, Cultural Officer of the Cultural Section of the Italian Consulate General in Shanghai, (9th from left) Cinzia Sarli, Deputy Representative of the Italian Foreign Trade Commission, (10th from left) Luo Zhiwei, Director of the Shanghai Design City Promotion Center, (fifth from right) Wang Yi, marketing director of Dongyi Art Museum, and Ma Weijie, general manager of the design and living room division of Red Star Macalline Home Group
CORIUM's new product makes its world premiere
As an Italian high-end artist residential brand, CORIUM is elegant and refined, integrating art and life, reproducing the geometric outline of Renaissance Italy, and launching the new product "DORIS" in 2023, focusing on yourself, returning to the self, giving innovation to inheritance, and creating a pure Italian charm.
Ms. Chen Kaiping, General Manager of CORIUM Brand China, shared the brand story and original intention of the world premiere of the new product "DORIS", and in the future, the brand will continue to work with dealer partners to inherit Italian culture, better play the advantages of Italian local brands, create an elegant and beautiful home life, and enjoy the glory from Florence.
Big coffee gathers to explore Italian culture
Italy is a country with ancient history, the birthplace of the European "Renaissance" movement, and has made great contributions to the progress of human culture. At this press conference, Mr. Liu Zhengrong, President of Huadari Group China, Ms. Wang Yi, Marketing Director of Dongyi Art Museum, Mr. Chen Wei, Public Affairs Manager of the China-Italy Chamber of Commerce, Ms. Monica Bonini, an Italian independent architect and interior designer, and Mr. Ma Weijie, General Manager of the Design and Living Room Division of Red Star Macalline Home Group, gathered together to have a dialogue and exchange on Italian traditional culture, Italian design and the development of Italian brands in China.
From left to right: Chen Wei, Public Affairs Manager of the China-Italy Chamber of Commerce, Monica Bonini, Italian independent architect and interior designer, Liu Zhengrong, President of Huadari Group China, Zhu Jiagui, CEO of Red Star Macalline Home Group, Wang Yi, Marketing Director of Dongyi Art Museum, and Ma Weijie, General Manager of Design and Living Room Division of Red Star Macalline Home Group
President Liu thanked the guests for their arrival, CORIUM brand, as a partner of the opening ceremony of the theme of "Botticelli and the Renaissance", held a new product launch at Dongyi Art Museum, thanks to the artistic concept and friendly cooperation between the two sides, CORIUM brand adheres to the essence of Italian art aesthetics, combined with the excellent design of the world's top designer team, breaking through the boundaries of space and time, exquisite luxury, and achieving Italian models.